"Your City Needs You"... SERIOUSLY?


"Your City Needs You"... SERIOUSLY?

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RedsUnited
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Stop spamming my inbox with Sydney FC propaganda. Thank you.
Carlito
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thank god i didnt get that .
scouse_roar
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Yeah, I mean, it's not my city, FourFourTwo. Get with the program. Not even Sydney FC fans want to go to ACL games ;)
scouse_roar
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Correction: Sydney FC games
Carlito
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hey not even mv fans wanna go to the acl games.. correction i mean the real hardcore fans do like myself but the rest are meh
KiwiChick1
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I got it too, and I'm not even Australian, but it doesn't really bother me.
Andy Jackson
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Hi All

I appreciate non-Sydney FC fans might not like getting these ads from Sydney but can I implore you take a slightly bigger picture view of it. They are paying for them and this web site only exists as long as people are willing to pay to advertise on it.

So if it's not to your liking may I ask you just hit the delete button and at least appreciate that Sydney FC are the one club investing marketing dollars with us thereby keeping this web site free and in existence.

Thanks

Andy
The Doctor
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Andy Jackson wrote:
Hi All

I appreciate non-Sydney FC fans might not like getting these ads from Sydney but can I implore you take a slightly bigger picture view of it. They are paying for them and this web site only exists as long as people are willing to pay to advertise on it.

So if it's not to your liking may I ask you just hit the delete button and at least appreciate that Sydney FC are the one club investing marketing dollars with us thereby keeping this web site free and in existence.

Thanks

Andy

Bitches Cut Down ;)
f1dave
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I snorted and hit delete.

It's really not that hard to do. I mean, it's difficult to do with the style and grace of someone like me, but I'm sure you can put your own spin on it.
Davstar
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MvFCArsenal16.8 wrote:
hey not even mv fans wanna go to the acl games.. correction i mean the real hardcore fans do like myself but the rest are meh


if victory could win a game or two they would have sell out crowds

these Kangaroos can play football - 
Ange P. (Intercontinental WC Play-offs 2017) 

KEEP POLITICS OUT OF FOOTBALL

macktheknife
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I think you are going about it the wrong way.

They shouldn't show SFC or anything about them, just promote it as Kashmia :lol:
afromanGT
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Andy Jackson wrote:
Hi All

I appreciate non-Sydney FC fans might not like getting these ads from Sydney but can I implore you take a slightly bigger picture view of it. They are paying for them and this web site only exists as long as people are willing to pay to advertise on it.

So if it's not to your liking may I ask you just hit the delete button and at least appreciate that Sydney FC are the one club investing marketing dollars with us thereby keeping this web site free and in existence.

Thanks

Andy

I appreciate this, but at the same time, I'm sure you want your website to be user friendly. This is not represented when users are receiving emails from the same email address that sends them the weekly newsletter and other things that we might actually not regard as spam. It's taking advantage of the users good faith that their email isn't going to be exploited for advertising purposes under the guise of a 'newsletter' and while advertising in said newsletter is one thing, users shouldn't be faced with the choice of either getting spam emails that are irrelevant to them, or the website's newsletter.

It's all well and good to say "well, just delete it". But should they really have to?


Edited by afromanGT: 13/4/2011 03:31:58 AM
Andy Jackson
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Hi Afroman

That's something altogether different you're suggesting there so let me clarify that.

Anyone who receives paid for emails like the Sydney FC email has ticked a box saying they are happy to receive special offers and promotions from selected partners.

This is by law an opt-in check box which is clearly listed here http://au.fourfourtwo.com/register.aspx

We have a similar opt in when you enter competitions, surveys etc

We DO NOT spam our newsletter list.

Our newsletter list is several thousand more than our promotional email list.

So please be clear this is an opt-in list. And if you really don't want to receive them any more you can just as easily opt out.

However, over the course of the last 4 years we've also used this list to promote competitions to win tickets to Australia - Brazil at Germany 06 via a credit card company, a 10 day trip to the Asian Cup from Qantas, any number of pairs of boots and gear from adidas, Puma, Nike etc etc

Totally your call if you want to remain on this list.

Cheers

Andy

avy1990
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Wagga Wagga needs me? Awesome.
afromanGT
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Andy, 'special offers' or 'competitions' are a bit different to an advertising piece.

"OI YOU! COME TO A SYDNEY GAME" is kinda different to "WIN A CHANCE TO LICK TIM CAHILL'S BOOTS, THANKS TO MASTERCARD AND QANTAS!"

Perhaps FFT needs to look at more niche marketing too. There's not much point in sending people who live in Melbourne advertising pieces to a Sydney game when we clearly state that we live in Melbourne in the aforementioned sign-up.
Guest
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Afro you could just ask to be removed from the list.....
The Doctor
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geez... is it some people's time of the month or something or what... it's an email, who gives a toss
Erebus
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Why is Moriyasu the poster boy for the ad?
Because its the Asian Champion's League and he is Asian? :lol:
/facepalm
notorganic
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What annoys me most is that Sydney FC obviously have no idea how to run cost-effective, targeted advertising campaigns.

All the more power to FFT.
f1dave
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11.mvfc.11 wrote:
afromanGT wrote:
Andy, 'special offers' or 'competitions' are a bit different to an advertising piece.

"OI YOU! COME TO A SYDNEY GAME" is kinda different to "WIN A CHANCE TO LICK TIM CAHILL'S BOOTS, THANKS TO MASTERCARD AND QANTAS!"

Perhaps FFT needs to look at more niche marketing too. There's not much point in sending people who live in Melbourne advertising pieces to a Sydney game when we clearly state that we live in Melbourne in the aforementioned sign-up.

+1

I don't mind recieving offers and advertising relevant to me, but I do not appreciate getting regular advertisements to travel more than 500km to see a team I despise. Again, if it was a big friendly relevant to my potential interest: cool. Sydney in a competition my own team is taking part in: not cool.



It's an advertising campaign. You've opted in.

You don't open your newspaper that you have subscribed to and then pick and choose what adverts appear (googleNewspapers will make this happen one day, I'm telling you) - you have chosen to read that paper and the adverts that come along with it, whether they advertise Ford, Channel 7, a box of tampons, or Sydney FC.

If you don't want those adverts, unsubscribe. You'll also lose the other adverts that you MIGHT be interested in, but them's the breaks.
The Doctor
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f1dave wrote:

It's an advertising campaign. You've opted in.

You don't open your newspaper that you have subscribed to and then pick and choose what adverts appear (googleNewspapers will make this happen one day, I'm telling you) - you have chosen to read that paper and the adverts that come along with it, whether they advertise Ford, Channel 7, a box of tampons, or Sydney FC.

If you don't want those adverts, unsubscribe. You'll also lose the other adverts that you MIGHT be interested in, but them's the breaks.

No because in our society we demand to have everything suited to our individual needs, wants and desires regardless of thinking about the bigger picture and others ;)
afromanGT
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Guest wrote:
Afro you could just ask to be removed from the list.....

Don't address me like I'm the only person expressing some kind of displeasure at it. You could also stick your face in a meat grinder, but you haven't yet (what a pity).
Quote:
It's an advertising campaign. You've opted in.

You don't open your newspaper that you have subscribed to and then pick and choose what adverts appear (googleNewspapers will make this happen one day, I'm telling you) - you have chosen to read that paper and the adverts that come along with it, whether they advertise Ford, Channel 7, a box of tampons, or Sydney FC.

If you don't want those adverts, unsubscribe. You'll also lose the other adverts that you MIGHT be interested in, but them's the breaks.

Your metaphor is faulty because there are NO adverts in FFT's "newspaper" that gets emailed out. If the advertising was in their newsletter I wouldn't really care, that's to be expected. But when you're sending me irrelevant advertising wasting my time, my inbox capacity and the website's resources, why bother?

The magazine asks "how can we make our website better" every six months and hits up our emails asking for suggestions, that we partake in their survey, etc. in order for them to further develop the user friendlyness and efficiency of the website. Now that a user (or six) has something to say to help 'progress' the website they're being rubbished and condescended to by the magazine publisher and some of the website's users. What a farce.

Think about how much more effective the advertising of the website would be if it was targeted to appropriate users. Instead of going "le sigh, more advertising from FFT" *delete*, people might go "Oh, Adidas have a new boot out" and click and read. You inundate people with advertising and they're going to stop reading it.
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The Doctor wrote:
geez... is it some people's time of the month or something or what... it's an email, who gives a toss


+ 100

I can't believe this is still going. Some laughable posts in here.

Quote:
Now that a user (or six) has something to say to help 'progress' the website they're being rubbished and condescended to by the magazine publisher and some of the website's users. What a farce.


Are you for real? How has AJ been condescending in any way? He explained the situation, clearly outlined why you are receiving this stuff and gave you information on how to stop receiving it.

You're being condescended by other users for being an absolute princess. It's not like they are forcing you to read it, not letting you close the page or delete it. It's one button!! What the hell?!
afromanGT
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Quote:
clearly outlined why you are receiving this stuff and gave you information on how to stop receiving it.

Where you can unsubscribe was not mentioned.
Quote:
You're being condescended by other users for being an absolute princess. It's not like they are forcing you to read it, not letting you close the page or delete it. It's one button!! What the hell?!

Of course, now you come in here with all your moderating neutrality and start name-calling when I'm trying to suggest a more targeted and specific marketing scheme for their emails. Of course, I'm being forced to read deal with it if it's in my inbox, I have to actually READ it to see whether it's drivel or not. Especially when it's coming from exactly the same source as the newsletter.
marconi101
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Harden the fuck up and press the delete button

He was a man of specific quirks. He believed that all meals should be earned through physical effort. He also contended, zealously like a drunk with a political point, that the third dimension would not be possible if it werent for the existence of water.

Andy Jackson
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Hi Afroman

I'm not sure where I've been condescending...however if you feel that I have then I apologise - certainly not the intention. My only intention was to respond to the people here who were upset by it, explain the importance of revenue from things like this in keeping this site in existence and free.

I have already spoken to Sydney FC and fed back your feedback and showed them this thread....so I do take on board your criticisms and act on them.

You may consider there a difference between Sydney FC's email and a "win a pair of boots" email - but the law does not - they are all tagged commercial communications and as such can only be sent to an "opt-in" email database.

Also it's impossible for us from an email address and a user name alone to determine who is likely to be interested in which email offer.

On the issue of unsubscribing there is a link at the bottom of the email just below where it has your email address - beneath the body of the email.

If you want me to take you off just drop me a PM with your email address and I'll do it for you.

Cheers

Andy

Edited by Andy Jackson: 15/4/2011 07:49:15 AM

Edited by Andy Jackson: 15/4/2011 07:53:56 AM
Guest
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For Afro because Andy's to nice too:


afromanGT
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Quote:
Also it's impossible for us from an email address and a user name alone to determine who is likely to be interested in which email offer.

I understand that in some regards. But something like Sydney FC pertaining largely to people living exclusively in Sydney is going to be key and it is obviously going to be more beneficial to them to give their local fan base exclusive attention - especially when given that you select which state you live in when you sign up. Maybe you should even consider adding a 'which A-League club is your favourite?' dropdown to the sign-up form?

That said, this thread is giving them more exposure than they origianlly paid for...so I guess as long as someone's annoyed by their advertising they're getting more bang for their buck, right?

As for whether or not the law differentiates the 'commercial' emails, they may not, but your users do and perhaps this is another aspect for more effective advertising on the site, thus allowing you to actually charge more, for more effective targeted responses. I'm not sure whether your 'sponsors' will see it that way, but perhaps it's something that the site want to look at.

Guest, I also found a little something for you, because Andy's too polite to say it:

It's so you can get over yourself, Keyboard warrior. If it's not big enough then I'm sure I can find a bigger one.
Heineken
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Erebus wrote:
Why is Moriyasu the poster boy for the ad?
Because its the Asian Champion's League and he is Asian? :lol:
/facepalm

Technically He's American... :-"

WOLLONGONG WOLVES FOR A-LEAGUE EXPANSION!

The Doctor
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worst. thread. ever
GO


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