The ugly results have been registered in the worst possible year - the first of the NRL’s record $1.025 billion broadcast deal with Nine and Fox Sports

Did the broadcasters pay too much--
Fox sports
      2012   2013
Sat 5.30pm    263,494 253,968    -3.6%
Sat 7.30pm   289,898 274,655    -5.3%
Sat 9.30pm    175,037 132,858    -24.1%
Sun 2pm    208.754 179,285   -14.1%
Mon 7pm    318,114 268,753   -15.5%
Channel Nine
Fri Night(Syd)   385,885 379,846   -1.6%
Fri Night(Bris) 265,742 244,286   -8.1%
Sun Aft (Syd)   300,777 237,586   -21.0
Sun Aft (Bris)   165,073 138,544   -16.1%

Both the AFL and NRL rights were overvalued.

That said, Nine deserve this for their shitty treatment of NRL in Melbourne. We should get Storm games live, especially finals.

Are you saying Melbourne doesnt get Storm matches live !!!!!!!

perhaps the AFL are paying them not to show

It says a lot about the NRL when they assemble a bunch of ex-NRL players to play in a band for non match entertainment.

Didn't even get this season's qualifying final.

The broadcasters are paying them 5x what they pay for football but totals are less than 3 times higher

Also the football $40M a year includes socceroos...

Funny thing is, NRL bent over backwards to give the channels everything they could want to maximise ratings, impeding them in other areas like crowds and providing sponsorship opportunities to smaller teams, all so the NRL could flash that "b" in its headline to match the AFL. And from the looks of things, all that's happening is that everyone is worse off!

They were all shown on Gem. Quit yo bitchin'.

Matches their off field incidents.

I don't get Gem. Fox doesn't show Gem SD and I don't have an antenna.

That'd be your fault/problem, not the 9 network's.

is there still analogue in vic?

Yeah, there's still analogue signal in most areas. I don't think it's being switched off until some time in 2014.

I'm pretty sure your analogue is switched off when your area becomes digital ready.
I know I no longer receive analogue on my tv's

Nah, my area has both analogue and digital signals.

Oh your lucky.
My old tv at work doesn't receive digital so we have nothing to watch.

All it takes is a one off payment of $39 and you can watch all the Gem (and other channels) you want ;)

Edited by mcjules: 1/10/2013 12:23:14 AM

That's far too complex for the intelligence of your average forum user.

Yep it says something that I can watch more live matches on free to air tv of AFL in Brisbane than NRL each weekend.

AFL/League has more room to put in ads - this gives it higher value.

Without getting into too much detail about how they measure value of TV rights, doesn't AFL/NRL have a lot more games played across the season?

Regular stoppages in NRL and AFL allow for more tv advertisements, and companies are willing to pay more for advertising in those events than in A-League games.

Not to mention that the AFL play some 198 games per season compared to the A-League's 135.

Yep.

NRL 2013 = 192 regular season, plus 3 State of Origin and 9 finals
AFL 2013 = 198 regular season, plus 9 finals.
A-League 2012-13 = 135 regular season, plus 5 finals and according to above Socceroos.

I'm not sure what else comes into play. I think for the NRL the Indigenous All-stars match, city-country, lower-grade grand finals, the ANZAC test and other tests are all shown on Channel 9 and are part of the rights deals. I presume the NAB cup is part of the AFL deal as well but I'm not an AFL person so don't know. I presume ACL is also part of Fox's football deal, but again I don't know.

But the clear conclusion is that just in terms of matches, the AFL and NRL provide much more. When you combine this with the greater ratings of both codes (even if there is a finals slump at the moment) and the greater breaks that both codes have to provide for advertising, it is clear why they command so much money.

This article gives the complete ratings picture for the 4 football codes in 2012:

http://www.theaustralian.com.au/sport/rugby-union/afl-a-league-big-winners-in-football-report-after-viewers-switch-off-rugby/story-e6frg7o6-1226525246762