Multi-sport Franchises - Is this the future of the HAL ?


Multi-sport Franchises - Is this the future of the HAL ?

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melbourne_terrace
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It would work in Geelong, it would be a huge risk in a major City.

Viennese Vuck

aussie scott21
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tsf wrote:
sydneyfc1987 wrote:
tsf wrote:
socceroo_06 wrote:
Two of the most irrelevant competitions in world sport uniting as one...seems like a perfect fit.

A-league clubs do have franchise partnerships...it's called the W-league.


Agree, and NPL clubs, and youth teams


Isn't this thread about multi-sport partnerships?

Regarding Geelong. Didn't the cats indicate some form of interest in regards to a Geelong A-League franchise?

Edited by sydneyfc1987: 19/5/2016 12:20:10 PM


The thread is, I was just talking in regards to his comment and I'm really trying to impress him so I wanted to strike up a convo.

If we have multi-sports they should be good ones. I'd pick Boxing, Skateboarding, Handball, Calcio Storico, that snow game with the cross country shooting for starters


Edited by tsf: 19/5/2016 12:27:10 PM

Join us

Quote:
   Member clubs   Edit

Sport   Club name   Founded   Joined HIF   Home venue
Athletics   Hammarby IF Friidrottsförening         
Bandy   Hammarby IF Bandy   1905   1905   Zinkensdamms IP
Basketball   Hammarby IF Basket   1975   2015   Farstahallen
Boule   Hammarby IF Bouleförening         
Bowling   Hammarby IF Bowlingförening         Brännkyrka Bowlingcenter
Boxing   Hammarby IF Boxningsförening         
Floorball   Hammarby IF Innebandy   1993   1993   Sjöstadshallen
Football   Hammarby IF Fotbollförening (men) Hammarby IF Damfotbollförening (women)   1915
Goalball   Hammarby IF Goalbollförening         
Handball   Hammarby IF Handboll   1939   1939   Eriksdalshallen
Ice hockey   Hammarby IF Ishockeyförening Hammarby IF Damishockeyförening
Orienteering   Hammarby IF Orienteringsförening         
Rowing   Hammarby IF Roddförening   1889   1889   
Rugby union   Hammarby IF Rugby   2000   2000   
Speedway   Hammarby Speedway         
Skiing   Hammarby IF Skidförening         
Table tennis   Hammarby IF Bordtennisförening         


We have you covered. We have an arm wrestling team snd darts too. (Boule is Bocce)



Edited by scott21: 19/5/2016 03:53:22 PM
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The benefit for the A-League is a fanbase and training facilities.
The benefit for an NRL or AFL is potential Asian and World exposure via ACL etc as well as having a team playing 52 weeks per year.

An NRL club seems more likely because arent they in a fight to control their own IP with the NRL? (I think).
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phutbol wrote:
socceroo_06 wrote:
Two of the most irrelevant competitions in world sport uniting as one...seems like a perfect fit.

A-league clubs do have franchise partnerships...it's called the W-league.



irrelevant in the world maybe, but arguably the most popular sport for each gender in Australia. Clearly the intention is to cross-market both games to each others fan base. That' smart, and could hurt other codes in participation and financial terms.



Womens soccer is now more played than netball remember
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GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.

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More derbies, less regional Townsville left out

but fears about market cannibalisation.................


Quote:
Netball Australia overlooks northern franchise in favour of east coast teams in new competition

Netball Australia (NA) has overlooked a possible northern Australia franchise in favour of more eastern state teams in its new-look domestic only competition.

Three more teams will be introduced to the Australian netball landscape in 2017 with Collingwood Football Club, Melbourne Storm and the GWS Giants all likely to have secured respective franchises in Melbourne, the Sunshine Coast and Sydney.

Earlier this week, Netball Queensland (NQ) announced they had placed a bid for a 'northern Australian' side that would hypothetically share home games between Townsville and Darwin.

Currently young talent from the far north is forced to move states if they wish to forge a netball career, something NQ chief executive Catherine Clark told News Limited it was hoping to counteract.

"The northern Australia option is about more access, opportunity, pathways for our athletes in the north of Australia and growing the profile to an audience that we haven't really engaged in this league," Clark said.

"It also taps into the natural parochialism of the north and that wonderful country-city rivalry."

However the bid was overlooked by an independent panel, which surveyed all proposals based on personal objectives and cultural alignment.

NA chief executive Kate Palmer said the location for each bid was another major factor, considering the organisation is hoping to boost its television ratings.

"We had a number of entities express interest and what we were looking for was strength of brand, capability, the ability to deliver a high performance environment for our athletes and to be sustainable financially," Palmer said.

"They're certainly highly capable organisations, but also on the eastern seaboard for our broadcasters. We need more eyeballs and more people sitting in the stands."

Some are worried about the prospect of dual teams in Melbourne, Sydney and the Queensland coast area competing for fan bases.

But Palmer says current state-bodied clubs will simply have to lift their game, and the result will only lift the bar across the sport and professional league.

"They know they're going to be challenged and that they're going to have to work on their positioning about how they run their game day so they can increase their fans," she said.

"They want more fans, they want more members, they want more profile. Certainly they're well positioned and of course we will work in partnership with them to do that."

The five-year broadcast deal is the first revenue-generating agreement NA has been able to secure in its history, meaning additional resources and funds will be pumped into the game.

That capital will benefit the league but more importantly filter down to its players, leading a charge towards professional pay packets for sportswomen in Australia.

"Those young athletes who are at our 17 and unders national camp in Canberra starting today, they're the future," she said.

"They're the full professional athletes and this is the next step in that journey to full professionalism for our sport."



Edited by View from the fence: 19/5/2016 04:32:18 PM

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lukerobinho wrote:
phutbol wrote:
socceroo_06 wrote:
Two of the most irrelevant competitions in world sport uniting as one...seems like a perfect fit.

A-league clubs do have franchise partnerships...it's called the W-league.



irrelevant in the world maybe, but arguably the most popular sport for each gender in Australia. Clearly the intention is to cross-market both games to each others fan base. That' smart, and could hurt other codes in participation and financial terms.



Womens soccer is now more played than netball remember



Thats why I said 'arguably' and 'popular'. Football is the most played sport for both genders I believe but that may not make it the most popular depending on the chosen metric.
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I don't think there's scope for sports that are direct competitors to do this. Rugby League and AFL would never share brands. Football potentially could, but probably not with those two sports.

Smaller sports could definitely collaborate on branding to their own mutual benefit. In western Sydney alone there are four rugby league teams, one football team, one AFL team and one cricket team. Other sports will struggle to get noticed, but if they banded together it could help.

I think this could work well in Women's Netball because:

a) It doesn't compete directly with AFL or Rugby League,
b) the competition is being restructured, requiring new teams
c) Some parts of Australia already have 3,4,5, or even more sporting teams across the codes. It's hard for a new brand to cut through in this market. Sharing brands in some of the minor sports could be good.
d) Most of the existing teams do not have a strong brand identity anyway. The only one I can name off the top of my head is the NSW Swifts, and funnily enough they already wear red due to a partnership with the Swans.

If they're creating new teams I think they can leverage the brand. I can see a second Sydney netball team based on the Giants brand working - a Sydney Swifts/Swans vs GWS Giants game would rate well on TV. I could also see it working in basketball. I think many of the women would also love to pull on the same colours as the men and represent their city that way.

As for football, we should focus on building up the W-league first.

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socceroo_06 wrote:
Two of the most irrelevant competitions in world sport uniting as one...seems like a perfect fit.

A-league clubs do have franchise partnerships...it's called the W-league.


Anyone can play whatever game they want .But,I will never understand why anyone would play or watch Netball ,when there is Basketball.

Anyway back on topic.If it makes sense for a community or organisation to have an multiple sports then good luck to them.
It's not an easy path to go down though,because if it is perceived one sport is given favoured treatment over another,the fans won't put up with it .
Consider a football club called Sporting Darwin,which encompassed Basketball and Athletics.Hardly end of the World stuff.
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View from the fence wrote:
Barcelona run

FC Barcelona (Mens Football)
Futbol Club Barcelona Femení (Womens)

And just about to build a newe 12,000 seat stadium for their indoors teams
Regal FC Barcelona (Mens basketball)
UB-Barça (Women's basketball)
FC Barcelona (handball)
FC Barcelona-Institut Guttman (wheelchair basketball)
Futsal


^^^^all round ball sports,

eggball codes are fundamentally incompatible with football on all levels, administrably as well as mentally and culturally imo
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crimsoncrusoe wrote:

It's not an easy path to go down though,because if it is perceived one sport is given favoured treatment over another,the fans won't put up with it .

This is a misconception.

Fans are fans of the club. I have no interest in handball or bandy but have been to finals.
The other 2 big clubs in my city are big ice hockey and football clubs. Of course there are some that prioritize one sport over another, but there are also people that go to everything. (and the seasons cross over)

You need to think of the teams as two clubs under an association that have the same identity. So they are run individually.
It would most likely end up in Australia as the NRL or AFL controlling/owning the franchise which is different.

Lets say Cronulla Sharks had an A-League team. The A-League team may receive free or minimal rent, but the RL club would receive all the money from the match day revenue (inside the club etc and total sales inside the stadium or part). Any sale of players would remain within the A-League club etc. . You would presumably have a president of the football side who answers to the CEO but runs independently.

It would not be smart for clubs CEOs to bag their A-League or state things such as "its not so or as important" as they are a business. They can remind fans of their history of course.

Any such club that had success would be supported when it occurs.

If you can break the Australian mindset that you support codes and not a team then it is possible. It would be about supporting for example Cronulla, rather than RL or A-League.



My possible cross over teams that I think could be successful (no real order)

Cronulla (own their own stadium and sfc have minimal members in the area).
Collingwood Aami
Hawthorn (if they could potentially build a small stadium at their new SE base in the future)
Power
Geelong
possibly Penrith (I dont like Gus, or perhaps it is too wsw, but good facilities and location)

No Broncos ... News Corp

Not sure about WA, but doubtful,


Edited by scott21: 19/5/2016 08:28:57 PM
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As some have already said here Geelong would be a logical choice. Even the A-League club could be still know as the cats whether officially or not. Might one day if it works then see the return of the Geelong Supercats in the NBL.
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Timmo wrote:

As some have already said here Geelong would be a logical choice. Even the A-League club could be still know as the cats whether officially or not. Might one day if it works then see the return of the Geelong Supercats in the NBL.


Funny you mention the Supercats - they're currently lobbying local Federal and State MP's for about $25 million to build a brand new basketball stadium in the south of the city source

Whether this would include a bid for NBL status remains to be seen but it would be a logical next step should this stadium come to fruition.
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walnuts wrote:
Timmo wrote:

As some have already said here Geelong would be a logical choice. Even the A-League club could be still know as the cats whether officially or not. Might one day if it works then see the return of the Geelong Supercats in the NBL.


Funny you mention the Supercats - they're currently lobbying local Federal and State MP's for about $25 million to build a brand new basketball stadium in the south of the city source

Whether this would include a bid for NBL status remains to be seen but it would be a logical next step should this stadium come to fruition.


The best years of the NBL around the early to mid 90's

Victoria alone had Geelong Supercats along with Melbourne Tigers, South East Melbourne Magic and North Melbourne Giants.

Bar Geelong the 3 Melbourne teams were quite strong in this era with each winning a title each from 1992-1994. now its all gone to c..p.

Something hopefully the A-League can figure out with not only Melbourne City but seeing another Melbourne Club and Geelong down the track join the national football party.
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aussie pride wrote:
GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.


GWS CEO Dave Matthews was on SEN this morning. Reckons that 40% of their members are women. Find it hard to believe but that's what he said. My guess is that 39% of those members would have been handed a free membership.
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Lastbroadcast wrote:

As for football, we should focus on building up the W-league first.


Well this whole netball thing should encourage the FFA to pump money into marketing of the W-League.
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azzaMVFC wrote:
aussie pride wrote:
GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.


GWS CEO Dave Matthews was on SEN this morning. Reckons that 40% of their members are women. Find it hard to believe but that's what he said. My guess is that 39% of those members would have been handed a free membership.


Wow, they actually record the pets gender ?

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The Geelong example is a good one, tapping into parochialism is the idea of having a multi-sport club. In somewhere like Adelaide or Melbourne, partnering with an AFL club is one way of dividing and limiting a fan base, especially in Adelaide where there is a large divide.
It may work for a new Adelaide team to link up with an AFL club to try and pickup a fan base but for AUFC to pick a side would be stupid.
But linking up with other codes with one team in town would work, the mens and womens basketball teams are both long established teams with success but have struggled off field at times, same with the netball team. Add in the baseball and ice hockey and you have a bunch of clubs that could benefit greatly by shared admin/medical/training to not only reduce cost but get a better service in those areas.
Has the ability for sponsors to get better access to a larger audience and allows the smaller clubs access to bigger sponsors.
But like many things it's easier to say than do.
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If we want more franchise then we are looking at sport the wrong way.

We need mre CLUBS, not franchises
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bitza wrote:
If we want more franchise then we are looking at sport the wrong way.

We need mre CLUBS, not franchises


This.


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azzaMVFC wrote:
aussie pride wrote:
GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.


GWS CEO Dave Matthews was on SEN this morning. Reckons that 40% of their members are women. Find it hard to believe but that's what he said. My guess is that 39% of those members would have been handed a free membership.


The same thing right across the AFL, at least 40% of all members are women. I'm not really sure why anyone would find that hard to believe. It's the biggest football league in the land because it attracts a large cross-section of society (both genders, multi-generational, ethnic diversity, etc).
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walnuts wrote:
localstar wrote:
Collingwood and Carlton were involved with NSL clubs- didn't really work out.


Did have some decent players come through, especially Carlton SC. But agreed, as a general rule it was a colossal failure.


If it was a more universally accepted team in VIC - ie Melboune Storm for example would it work?
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how about the halal HAL? ;)
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Mister Football wrote:
azzaMVFC wrote:
aussie pride wrote:
GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.


GWS CEO Dave Matthews was on SEN this morning. Reckons that 40% of their members are women. Find it hard to believe but that's what he said. My guess is that 39% of those members would have been handed a free membership.


The same thing right across the AFL, at least 40% of all members are women. I'm not really sure why anyone would find that hard to believe. It's the biggest football league in the land because it attracts a large cross-section of society (both genders, multi-generational, ethnic diversity, etc).


lol

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melbourne_terrace wrote:
Mister Football wrote:
azzaMVFC wrote:
aussie pride wrote:
GWS would be desperate to flog off any type of merchandise and try and tap into a female supporter base as they sure as hell dont have one now.


GWS CEO Dave Matthews was on SEN this morning. Reckons that 40% of their members are women. Find it hard to believe but that's what he said. My guess is that 39% of those members would have been handed a free membership.


The same thing right across the AFL, at least 40% of all members are women. I'm not really sure why anyone would find that hard to believe. It's the biggest football league in the land because it attracts a large cross-section of society (both genders, multi-generational, ethnic diversity, etc).


lol


pretty sure waleed aly goes to afl matches, so technically MF is right

Edited by RDSA: 21/5/2016 09:25:09 PM
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If you dont follow AFL and live in Melbourne arent you considered a social outcast?

This probably was the main reason post war immigrants chose to drop football.
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scott21 wrote:
If you dont follow AFL and live in Melbourne arent you considered a social outcast?

This probably was the main reason post war immigrants chose to drop football.


Source ?
aussie scott21
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lukerobinho wrote:

Source ?

Quote:
Birthplace   No. of arrivals
July 1949 - June 2000[20]   July 1949 - June 1959[21]   July 1959 - June 1970[22]   July 1970 - June 1980
1 United Kingdom & Ireland   1,787,449(31.6%)   419,946 (33.5%)   654,640 (45.3%)   342,373 (35.8%)
2 Italy   390,810 (6.9%)   201,428 (16.1%)   150,669 (10.4%)   28,800 (3.0%)
3 New Zealand   371,683 (6.6%)   29,649 (2.4%)   30,341 (2.1%)   58,163 (6.1%)
4 Germany   255,930 (4.5%)   162,756 (13.0%)   50,452 (3.5%)   not in top 10
5 Greece   220,603 (3.9%)   55,326 (4.4%)   124,324 (8.6%)   30,907 (3.2%)
6 Yugoslavia
(Yugoslavia recorded until 1994 –95 inclusive)   206,554 (3.7%)   not in top 10   94,555 (6.5%)   61,283 (6.4%)


Look at the numbers. The second line is pretty compelling between 49-59 approx 850k came from UK, Ireland, Italy and Germany (with 55k from Greece). That is a lot of people who had never heard of footy. Granted they were spread through out the country but still.

Australias population 1959 was 10 million. So not including deaths etc 1 in 10 was an immigrant.

Edited by scott21: 22/5/2016 02:07:27 AM
Nachoman
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lukerobinho wrote:
[quote=scott21]If you dont follow AFL and live in Melbourne arent you considered a social outcast?

This probably was the main reason post war immigrants chose to drop football.


More like , you couldnt call yourself a real australian if you didnt follow an AFL team... Even in the 80's/90's this was being rammed down our throat ( and I was a kid )
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Definitely a no.

Football is a global sport whereas AFL, netball etc are small insular sports that are trying to stay relevant as the world marches towards globalisation.

Aside from that, I think it also increases a club's exposure to trouble. For example, say an AFL side (like a Geelong) made a million dollar loss, you will quickly find out where the owners loyalties would lie when it comes to priorities and fixing things.

I see this happens in Europe with football basketball and volleyball under one franchise, and tbh i've never liked it....it just seems very weird.

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