Australian Football TV Ratings: Season 2016/17


Australian Football TV Ratings: Season 2016/17

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azzaMVFC
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The_Wookie - 29 Mar 2017 10:10 AM
Tues WCQ FTA - Aus v UAE - 256,000 (Syd 80,000 melb 95,000 Bris 43,000 Adel 23,000 Per 15,000) - on 9Go!
Tues WCQ STV - Aus v AUE 178,000 FS50

434k combined, not amazing but not bad either.

I'm sure the FTA rating would be a lot higher on the main channel too.
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AFL comparison incoming no doubt
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Ok ,I will save MR AFL the trouble...

But AFl got 300k for two games at the same time to drive Foxtel subscriptions.Plus womens AFl gets much bigger ratings and crowds.
Basically Football has hopeless ratings and should give up,because AFL is going to rule the world.........
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azzaMVFC - 29 Mar 2017 10:44 AM
The_Wookie - 29 Mar 2017 10:10 AM

434k combined, not amazing but not bad either.

I'm sure the FTA rating would be a lot higher on the main channel too.

that's pretty damn good I reckon. 

I reckon A League needs to go to FTA TV as well. Seven is out of the question, so either 9 or 10. 
Edited
8 Years Ago by mouflonrouge
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azzaMVFC - 29 Mar 2017 10:44 AM
The_Wookie - 29 Mar 2017 10:10 AM

434k combined, not amazing but not bad either.

I'm sure the FTA rating would be a lot higher on the main channel too.

Having 256k on a Tuesday night on a secondary FTA channel that doesn't even broadcast in HD is excellent, IMO.
Even better is nearly a half million combined for a game against UAE who let's be honest aren't exactly gonna draw in neutrals despite the stakes of the game. Add to that the shit quality of both teams and it's pretty good.
The friendly against Brazil, the Confederations Cup games, and the final home game against Thailand which will 100% be the decider for qualifying to the World Cup will all pull in even bigger numbers, I'm sure. If only we could get a couple of games in HD on the main Channel Nine.

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crimsoncrusoe - 29 Mar 2017 11:18 AM
Ok ,I will save MR AFL the trouble...But AFl got 300k for two games at the same time to drive Foxtel subscriptions.Plus womens AFl gets much bigger ratings and crowds.Basically Football has hopeless ratings and should give up,because AFL is going to rule the world.........

Any time that bloke posts, this is all I think:
Image result for obvious troll gif

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mouflonrouge - 29 Mar 2017 11:45 AM
azzaMVFC - 29 Mar 2017 10:44 AM

that's pretty damn good I reckon. 

I reckon A League needs to go to FTA TV as well. Seven is out of the question, so either 9 or 10. 

No more than 1 max 2 games will ever go to fta. How are people not getting it, that our game runs on a paid platform due to lack of advertising opportunities. 

How many times did 9Go show ads during the 90 mins?  0 yep big fat zero, oh except for at half time when everyone is off to the toilet or the kitchen/bar.

Games to FTA are really only there to create exposure in order to get more people to sign up to Fox or whatever paid platform may exist, as well as minor spin off benefits such as on air sponsorship exposure, which pails in comparison to the money ad companies spend.

It is why the extreme vast majority of leagues around the world are broadcast on paid platforms. Unless there is national interest (ie national team) then there really isn't an argument about our game being played primarily on FTA like AFL or League do.


Edited
8 Years Ago by Davo1985
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#AUSvUAE:
252k watched on @9Go! last night, making it the #1 program on multi-channels (95k in Melb alone) & topped key advertising demos ⚽
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The_Wookie - 29 Mar 2017 10:10 AM
Tues WCQ FTA - Aus v UAE - 256,000 (Syd 80,000 melb 95,000 Bris 43,000 Adel 23,000 Per 15,000) - on 9Go!
Tues WCQ STV - Aus v AUE 178,000 FS50

He passed away roughly 3 years ago, but for many years I had a client who was in charge of statistical analysis and determining future trends and specialised in rating and what drove them in the past and into the future.

He sat on or at the table of all major sports contracts from the early 90’s until his passing.

One day over way to many Hunter Reds & fine food he showed me on his lap top the calculations pertaining to rating and media coverage… and also rating and positive or negative coverage..... they were very very very complex... but they clearly showed the effects of positive promotion an an event. 

Those ratings are a wow factor… there was very little media leading up to the match, the ABC almost exclusively wrote and banged on about Cricket and the Women’s AFL. 7 & 9 almost ignored it and even 9 who had it hardly promoted it [indicating to me they don’t have the A-League]

Print media and social media has had relentless attack articles on FFA.

So very little media and lots of negative media and we got 434 which included 9 number 3 channel.

IMO Brillant.

One day our media might understand how important being positive two to three weeks out from these matches is kinda important at least rating wise.
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Davo1985 - 29 Mar 2017 2:01 PM
mouflonrouge - 29 Mar 2017 11:45 AM

No more than 1 max 2 games will ever go to fta. How are people not getting it, that our game runs on a paid platform due to lack of advertising opportunities. 

How many times did 9Go show ads during the 90 mins?  0 yep big fat zero, oh except for at half time when everyone is off to the toilet or the kitchen/bar.

Games to FTA are really only there to create exposure in order to get more people to sign up to Fox or whatever paid platform may exist, as well as minor spin off benefits such as on air sponsorship exposure, which pails in comparison to the money ad companies spend.

It is why the extreme vast majority of leagues around the world are broadcast on paid platforms. Unless there is national interest (ie national team) then there really isn't an argument about our game being played primarily on FTA like AFL or League do.


I was only saying that at-least 1, maybe 2 (if we are lucky), games should be broadcast on FTA. Even just on a secondary FTA like 9Go. 

All National Games should be FTA as a rule. 
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Midfielder - 29 Mar 2017 2:23 PM
The_Wookie - 29 Mar 2017 10:10 AM

He passed away roughly 3 years ago, but for many years I had a client who was in charge of statistical analysis and determining future trends and specialised in rating and what drove them in the past and into the future.

He sat on or at the table of all major sports contracts from the early 90’s until his passing.

One day over way to many Hunter Reds & fine food he showed me on his lap top the calculations pertaining to rating and media coverage… and also rating and positive or negative coverage..... they were very very very complex... but they clearly showed the effects of positive promotion an an event. 

Those ratings are a wow factor… there was very little media leading up to the match, the ABC almost exclusively wrote and banged on about Cricket and the Women’s AFL. 7 & 9 almost ignored it and even 9 who had it hardly promoted it [indicating to me they don’t have the A-League]

Print media and social media has had relentless attack articles on FFA.

So very little media and lots of negative media and we got 434 which included 9 number 3 channel.

IMO Brillant.

One day our media might understand how important being positive two to three weeks out from these matches is kinda important at least rating wise.

When you put it like that I guess the ratings stack up quite well.
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The_Wookie - 29 Mar 2017 10:10 AM
Tues WCQ FTA - Aus v UAE - 256,000 (Syd 80,000 melb 95,000 Bris 43,000 Adel 23,000 Per 15,000) - on 9Go!
Tues WCQ STV - Aus v AUE 178,000 FS50

These are really good numbers.

Not as good as (some) AFL or NRL viewing figures? No, but who made them the "benchmark"? No one did - its a bit like the FTA's ditching 90% of their shows because they dont match the top 10%!

Football has a good place on FTA but it has to be teh right games (sorry Jets, Mariners, you just aint doing it) and it has to be promoted properly. If FFA want exposure get on ABC1 if an FTA wont commit to the game on the main channel

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WolfyWolf - 29 Mar 2017 1:53 PM
crimsoncrusoe - 29 Mar 2017 11:18 AM

Any time that bloke posts, this is all I think:
Image result for obvious troll gif

Hey!


Its a game for everyone. Its not pale, male, or stale. It transcends race, gender, economic status. Its for everyone. - Tal Karp


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Australians watching media on more screens than before
Read more at http://www.adnews.com.au/news/australians-watching-media-on-more-screens-than-before#wTCCYvWVtqMF7A63.99


TV is the most commonly watched screen with Australians spending an average of 81 hours and 18 minutes per month in front of the box. However, 'other TV screen use' – viewers watching videos, gaming, playing DVDs and internet browsing – makes up 28% of the TV's use.



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Fri STV 34k

Fri TV   52k (Metro 34k Reg 19k)



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Man that's a poor result for Fox.
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Ummm the 2016/17 rating link is the wrong link it shows another year
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How much does it cost to get fox (yh i know i can google it but its easier here)
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@pipinu thats because if advancements in technology and a growing population
I think more people are spending less time on tv and more time online
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The Merseyside Derby is on right now on SBS...I wonder how it will rate compared to the A-League games on tonight? This is the earliest kick-off time for a high profile EPL game since the Manchester derby which did quite well here I recall, so it will be interesting to see the ratings for this one.

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Gyfox - 1 Apr 2017 12:58 PM
Fri STV 34k

Fri TV   52k (Metro 34k Reg 19k)



So total Foxtel and FTA ratings (metro and regional) all add up to less than 100k - that's about as low as you can possibly go in this caper.

I'm going to do something now that people won't like, but it needs to be done to show just how low those numbers are.

The AFL game between the Bulldogs and Swans got over 1 million nationally (Foxtel and FTA combnined).

The Foxtel ratings were exactly 300k, but the interesting bit was the breakdown of that figure in Melbourne and Sydney:

Fri STV #AFL #FoxFooty #AFLDogsSwans 300k (Syd 55k Mel 118k)

In other words, the amount of people watching the AFL on Foxtel in Sydney outnumbered the amount of people watching the A-League on FTA nationally, even when you combine the metro and regional figures.

That's extraordinary.

Yes, the A-League featured two teams from the 4th and 5th largest cities in Australia - but what happens sometime in the future when we have teams in the comp from cities which are far smaller?  How good do you reckon those ratings will be?


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pippinu - 1 Apr 2017 10:15 PM
Gyfox - 1 Apr 2017 12:58 PM

So total Foxtel and FTA ratings (metro and regional) all add up to less than 100k - that's about as low as you can possibly go in this caper.

I'm going to do something now that people won't like, but it needs to be done to show just how low those numbers are.

The AFL game between the Bulldogs and Swans got over 1 million nationally (Foxtel and FTA combnined).

The Foxtel ratings were exactly 300k, but the interesting bit was the breakdown of that figure in Melbourne and Sydney:

Fri STV #AFL #FoxFooty #AFLDogsSwans 300k (Syd 55k Mel 118k)

In other words, the amount of people watching the AFL on Foxtel in Sydney outnumbered the amount of people watching the A-League on FTA nationally, even when you combine the metro and regional figures.

That's extraordinary.

Yes, the A-League featured two teams from the 4th and 5th largest cities in Australia - but what happens sometime in the future when we have teams in the comp from cities which are far smaller?  How good do you reckon those ratings will be?


So the total number of people watching a Sydney AFL team was more than watched Adelaide play Perth?.........fuck off git.


Beaten by Eldar

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@ pippinu

If football commanded the same $$'s as AFL then your comparison might be relevant, but it doesn't. As it stands it just looks like an AFL fan getting his dick out and saying "look how big this is".

The money Fox/SBS pay to broadcast football is wholly in line with the tv viewership they receive. The revenue Fox receive from subscribers who watch for the broadcasting of the A League is measured in the hundreds of millions (every hundred thousand generates $60m plus advertising and the number of subscribers for football will be at least 250,000 and maybe double that).

You really need to find some AFL boards to post your stuff on. It's not relevant here.
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pippinu - 1 Apr 2017 10:15 PM
Gyfox - 1 Apr 2017 12:58 PM

So total Foxtel and FTA ratings (metro and regional) all add up to less than 100k - that's about as low as you can possibly go in this caper.

I'm going to do something now that people won't like, but it needs to be done to show just how low those numbers are.

The AFL game between the Bulldogs and Swans got over 1 million nationally (Foxtel and FTA combnined).

The Foxtel ratings were exactly 300k, but the interesting bit was the breakdown of that figure in Melbourne and Sydney:

Fri STV #AFL #FoxFooty #AFLDogsSwans 300k (Syd 55k Mel 118k)

In other words, the amount of people watching the AFL on Foxtel in Sydney outnumbered the amount of people watching the A-League on FTA nationally, even when you combine the metro and regional figures.

That's extraordinary.

Yes, the A-League featured two teams from the 4th and 5th largest cities in Australia - but what happens sometime in the future when we have teams in the comp from cities which are far smaller?  How good do you reckon those ratings will be?


Who knew that more people would watch the rematch of an AFL Grand Final over an A-League dead rubber?
There's not much point breaking down the specifics of why this is such a ridiculous post because it's quite clear that Pippinu is just winding people up and trying to provoke a reaction. If the post is meant to be serious, then Pip is a very insecure individual since he's clearly been clamouring to post some sort of comparison like this for a while, even though it's comparing apples and oranges to promote an agenda and make a not-so-subtle jab at the popularity of the A-League vs the AFL.

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Why are people still replying to the Pippinu bloke? He's a sad little man who's clearly very insecure about the irrelevance of the sport he loves and needs to come onto this forum and post thinly-veiled patronizing comments directed at football in order to try and ease his own insecurities. I've been on this forum for five months and all I've ever seen him post is comparisons between the AFL and A-League, bump any discussions related to AFL, remind people about the shitty A-League TV deal, point out the limitations/inability of expansion, try and stir up controversy, and use obvious multis to be hateful and blunt when people make him angry. From what I've seen he's only here to troll, stir up shit, and act like a condescending little bitch whenever he can, with the occassional thoughtful/substantial comment thrown in to create the illusion that he's genuinely contributing to the conversation.
And yeah the bloke's probably delighted that's he's already caused 3-4 hostile responses from one post on this page, but deep down he's got issues and he needs help. Yeah I'm being fucking blunt here but it just needs to be said. Many users have already said similar so I'm just gonna pile on for all it's worth.

Edited
8 Years Ago by WolfyWolf
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WolfyWolf - 1 Apr 2017 11:27 PM
Why are people still replying to the Pippinu bloke? He's a sad little man who's clearly very insecure about the irrelevance of the sport he loves and needs to come onto this forum and post thinly-veiled patronizing comments directed at football in order to try and ease his own insecurities. I've been on this forum for five months and all I've ever seen him post is comparisons between the AFL and A-League, bump any discussions related to AFL, remind people about the shitty A-League TV deal, point out the limitations/inability of expansion, try and stir up controversy, and use obvious multis to be hateful and blunt when people make him angry. From what I've seen he's only here to troll, stir up shit, and act like a condescending little bitch whenever he can, with the occassional thoughtful/substantial comment thrown in to create the illusion that he's genuinely contributing to the conversation.
And yeah the bloke's probably delighted that's he's already caused 3-4 hostile responses from one post on this page, but deep down he's got issues and he needs help. Yeah I'm being fucking blunt here but it just needs to be said. Many users have already said similar so I'm just gonna pile on for all it's worth.

What's most suspicious about Pip is that despite being one of the most regular posters on this forum he doesn't vocally support any teams, has never mentioned which club he supports or shown any implication that he even follows a team, doesn't turn up in the match threads (even when there's something immensely controversial that every man and his dog comments on), doesn't turn up in the national team discussion, Aussies abroad, the club threads, the youth player/curriculum discussions, the European league discussion, and so on. When it comes to anything relating to an advanced understanding of the actual sport of football (like matchday discussion, tactics, innovations, lineups, player/team strengths and weaknesses, the progress of individual Australian players, etc.) there's radio silence. I wonder why?

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Waz - 1 Apr 2017 11:07 PM
@ pippinu If football commanded the same $$'s as AFL then your comparison might be relevant, but it doesn't. As it stands it just looks like an AFL fan getting his dick out and saying "look how big this is". The money Fox/SBS pay to broadcast football is wholly in line with the tv viewership they receive. The revenue Fox receive from subscribers who watch for the broadcasting of the A League is measured in the hundreds of millions (every hundred thousand generates $60m plus advertising and the number of subscribers for football will be at least 250,000 and maybe double that). You really need to find some AFL boards to post your stuff on. It's not relevant here.

Waz

Everyone is missing the key point here.

The 55k rating I quoted is for the Sydney portion of the Foxtel ratings.  That Sydney rating on Foxtel was higher than what the A-League got on FTA nationally (metro and regional combined).

I'm saying that none of us would ever have imagined such a result was possible.  That's just the Foxtel rating for Sydney, outrating the national FTA figure for the A-League.

It's an extraordinary result.

It also brings into question the claim we often hear on this board that the AFL is non-existent in Sydney.

Clearly, this particular result is telling us otherwise.
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Holding Bidfielder - 1 Apr 2017 11:40 PM
WolfyWolf - 1 Apr 2017 11:27 PM

What's most suspicious about Pip is that despite being one of the most regular posters on this forum he doesn't vocally support any teams, has never mentioned which club he supports or shown any implication that he even follows a team, doesn't turn up in the match threads (even when there's something immensely controversial that every man and his dog comments on), doesn't turn up in the national team discussion, Aussies abroad, the club threads, the youth player/curriculum discussions, the European league discussion, and so on. When it comes to anything relating to an advanced understanding of the actual sport of football (like matchday discussion, tactics, innovations, lineups, player/team strengths and weaknesses, the progress of individual Australian players, etc.) there's radio silence. I wonder why?


When you have written articles for 442, you can pretend to be a big shot too.
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Holding Bidfielder - 1 Apr 2017 11:40 PM
WolfyWolf - 1 Apr 2017 11:27 PM

What's most suspicious about Pip is that despite being one of the most regular posters on this forum he doesn't vocally support any teams, has never mentioned which club he supports or shown any implication that he even follows a team, doesn't turn up in the match threads (even when there's something immensely controversial that every man and his dog comments on), doesn't turn up in the national team discussion, Aussies abroad, the club threads, the youth player/curriculum discussions, the European league discussion, and so on. When it comes to anything relating to an advanced understanding of the actual sport of football (like matchday discussion, tactics, innovations, lineups, player/team strengths and weaknesses, the progress of individual Australian players, etc.) there's radio silence. I wonder why?

I don't think he's into AFL either. He just uses it to as his avenue to troll the forum and ruin threads. 


Just a bored little man.

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