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Waz
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+xWookie Do you have an update on the ratings... your last post indicated 324 K after recalculation on 10.. if we add Fox of 191 K, thats 515 K, plus streaming ??? so maybe between 550 K & 600K. If thats anywhere near correct and you add the crowd, factor in media lead in [almost nothing by compassion to say AFL / NRL / Cricket] then it allows the new Hal board to open the door with at least a story to tell. Could start the conversation something like this, regarding the last two to three years of civil war. Listen close, Listen well For I have a story to tell It begins not here, but two steps from hell Are you smoking something Mid?
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aok
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Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade).
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Melbcityguy
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+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). WhAT a SlaP In tHE FaCe
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Eldar
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Group: Forum Members
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+x+xWookie Do you have an update on the ratings... your last post indicated 324 K after recalculation on 10.. if we add Fox of 191 K, thats 515 K, plus streaming ??? so maybe between 550 K & 600K. If thats anywhere near correct and you add the crowd, factor in media lead in [almost nothing by compassion to say AFL / NRL / Cricket] then it allows the new Hal board to open the door with at least a story to tell. Could start the conversation something like this, regarding the last two to three years of civil war. Listen close, Listen well For I have a story to tell It begins not here, but two steps from hell Are you smoking something Mid? Hunter Red most likely :D
Beaten by Eldar
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Feed_The_Brox
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Group: Forum Members
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+xDo you have an update on the ratings... your last post indicated 324 K after recalculation on 10.. if we add Fox of 191 K, thats 515 K, plus streaming ??? so maybe between 550 K & 600K. you have underestimated the streaming numbers. I reckon they are closer to 25-30%, so you're looking at 650k.
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bluebird
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+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final
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The_Wookie
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Group: Forum Members
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+xWookie Do you have an update on the ratings... your last post indicated 324 K after recalculation on 10.. if we add Fox of 191 K, thats 515 K, plus streaming ??? so maybe between 550 K & 600K. If thats anywhere near correct and you add the crowd, factor in media lead in [almost nothing by compassion to say AFL / NRL / Cricket] then it allows the new Hal board to open the door with at least a story to tell. Could start the conversation something like this, regarding the last two to three years of civil war. Listen close, Listen well For I have a story to tell It begins not here, but two steps from hell Ten came back with 215,000 metro. This is the average figure over the entire match including the penalty phase. Breaks down as follows - Sydney - 68,000 Melbourne - 28,000 Brisbane - 17,000 Adelaide - 18,000 Perth - 85,000 324,000 is the penalty phase of the match (95,000 in Sydney, 104,000 on Perth), but this is included in the previously released figure of 215,000. Fox wasnt adjusted that I know of, but the overall average will be somewhat higher than the 137,000, although the latter part of the game reached 191,000.
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TheSelectFew
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Group: Forum Members
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+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Head in the sand stuff.
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aok
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Group: Forum Members
Posts: 2.1K,
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+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative.
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TheSelectFew
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Group: Forum Members
Posts: 30K,
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+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. Do people still watch channel 10?
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bluebird
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Group: Forum Members
Posts: 10K,
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+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV
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aok
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Group: Forum Members
Posts: 2.1K,
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+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV My initial post was about the good FTA numbers considering the lack of promotion by Ch10. You ignored the post and conflated attendances with promotion by Ch10. Then when you were asked to provide anything resembling evidence that the telecast was promoted by Ch10 you yammer on about hypothetical nonsense. There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with.
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aok
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Group: Forum Members
Posts: 2.1K,
Visits: 0
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+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. Do people still watch channel 10? Well a few hundred thousand seem to watch on Sunday night at least.
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bluebird
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Group: Forum Members
Posts: 10K,
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+x+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won
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Midfielder
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Group: Forum Members
Posts: 4.7K,
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+x+x+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive I agree with you that Football needs to be marketed differently and I have bagged on for years that the answer lies in the regional associations and their park teams, and further on from that maybe in the hands of 6 K people i.e te committee members of roughly 1, 000 clubs. Having said that to say that traditional marketing has no or limited effect is simply wrong pertaining to sporting codes... TWAS involved a number of years ago with how to get a new product off the ground, while supporting the existing product. Anywho I was their as the systems and finance guy to stop the marketing suits from going over board. I learned a new term in this team and it was called """'Piggy Backing""" the crux of the idea is you use a number of existing know positions and use general public knowledge and then spread how you advertise with each part of the matrix piggy backing off the other part which meant a TV ad would reinforce other things out there as well as provide some credit to existing ideas. I have written a lot especially a number of years ago on the effect of behavioural change and how that can effect change far more than simple TV advertising... but as I said to say it has no or limited effect IMO is wrong.
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aok
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Group: Forum Members
Posts: 2.1K,
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+x+x+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Let's clear up a few things 1. In marketing the word product is interchangeable with service/event and many other words. Please leave the semantics out of it 2. Stop trying to reinvent marketing. Since day dot, marketing has relied on product, promotion, placement and price (with people, physical evidence and process coming into play for services) 3. Get all Ps right and you get the results you want 4. Compared to the previous product (NSL) the HAL is an outstanding success. Could it go better? Absolutely 5. Marketing works and there are countless empirical studies that proves that it works. Could you please provide any empirical evidence that proves anything you have stated? It would appear that you are of the belief that you have cracked some secret of unlocking success in Australian football. Saying that the HAL is an "advertising platform" would appear to demonstrate your lack of understanding of even basic business principles. Newspapers, television stations and websites are all examples of "advertising platforms", but they are all products/services that will live or die through effective marketing. Even in the digital age, with all these wondrous innovations, they rely on basic marketing principles to succeed (VHS or Beta, Myspace or Facebook). You may focus, augment or massage certain areas of the marketing mix, but the marketing mix is still at play. We haven't event scratched the surface of product characteristics, which is just one of the Ps
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bluebird
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Group: Forum Members
Posts: 10K,
Visits: 0
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+x+x+x+x+x+x+xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive I have written a lot especially a number of years ago on the effect of behavioural change and how that can effect change far more than simple TV advertising... but as I said to say it has no or limited effect IMO is wrong. Despite "no promotion" there was still 60k at the game and a larger estimated TV audience than we had seen all year The false logic is to think if no promotion gets us those figures, then some promotion will get us higher, and full promotion will get us higher again The ratings and attendance figures despite no promotion demonstrate the social and cultural impact of sport. It is no coincidence that the ratings were higher in the Perth and Sydney markets than all other markets. If extra ads shown in, say Adelaide, could result in higher interest in Adelaide than Perth, this breaks behavioral science. It is a statistical separation of the what from the why If TV advertising could break social trends then why do they mostly advertise food at meal times instead of all throughout the day? Why cant TV companies change dinner to 4pm by simply promoting the hell out of food at 4pm? People expected to see our audience triple when we went to SBS and it didnt happen. So they blamed SBS 2. Then when we got similar figures on SBS 1 they blamed SBS. Then when we got worse figures on channel 10 they blamed a secondary channel and no promotion. Our sport has been getting similar figures on all channels and there are still people who think advertising on a mainstream channel is going to make "soccer" fashionable The traditional marketing role in our sport is about maintaining a presence and controlling the message. It is little, if any, about getting people to find out the existence of our biggest match day
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bluebird
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Group: Forum Members
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+x+x+x+x+x+x+x[quote]Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Could you please provide any empirical evidence that proves anything you have stated? Your claim: No promotion Result: 60k at game, estimated FTA audience of 260k, estimated payTV audience of 191k If you said "this rock keeps tigers away", and you see 60,000 tigers despite having purchased and installed large quantities of rocks, how much faith can you then put in your claim? The interest in the grand final despite the lack of TV advertising comprehensively proves my point The question is: Can you prove your point that more TV ads would have gotten bigger ratings for the A League grand final?
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aok
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Group: Forum Members
Posts: 2.1K,
Visits: 0
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+x+x+x+x+x+x+x+x[quote]Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Could you please provide any empirical evidence that proves anything you have stated? Your claim: No promotion Result: 60k at game, estimated FTA audience of 260k, estimated payTV audience of 191k If you said "this rock keeps tigers away", and you see 60,000 tigers despite having purchased and installed large quantities of rocks, how much faith can you then put in your claim? The interest in the grand final despite the lack of TV advertising comprehensively proves my point The question is: Can you prove your point that more TV ads would have gotten bigger ratings for the A League grand final? Are you intentionally doing this? Just jamming words into other people's mouths? Below is my original post. I will explain it for you again. It was a comment made relating to the relatively strong FTA numbers considering the lack of promotion. FTA stands for Free To Air and relates to the television broadcast. Where did I mention game crowd? Your ramblings about tigers and rocks is nonsensical. In trying to prove some point, you are either being willfully ignorant or simply ignorant. Either way I am not wasting another moment responding to your nonsense. Believe whatever it is that makes you so miserable. +xPretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade).
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Midfielder
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Going to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on.
The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives.
Post 1 [Joyfulpenguin]
Hi Shaun,
If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant?
Post 2 [turbo]
If that happens and the money is cut off we wont have a league at all. That's not a CCM problem.
Post 3 [CEO's reply]
Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times.
But yes without Fox today things would be very tragic.
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Waz
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Group: Forum Members
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+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. Mid, i think the first answer is a “no-shit” kinda statement, without substantial tv revenue we are just an amateur competition. The second one one is more interesting. When the current deal was being negotiated there were plenty arguing for a split deal with Fox plus mobile and streaming providers. Gallop and his merry band of consultants however chose to give everything over to Fox and hope for the best. Now Fox appear to have caught a financial cold we’re at risk of catching the flu.
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bluebird
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Group: Forum Members
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+x+x+x+x+x+x+x+x+x[quote]Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Could you please provide any empirical evidence that proves anything you have stated? Your claim: No promotion Result: 60k at game, estimated FTA audience of 260k, estimated payTV audience of 191k If you said "this rock keeps tigers away", and you see 60,000 tigers despite having purchased and installed large quantities of rocks, how much faith can you then put in your claim? The interest in the grand final despite the lack of TV advertising comprehensively proves my point The question is: Can you prove your point that more TV ads would have gotten bigger ratings for the A League grand final? It was a comment made relating to the relatively strong FTA numbers considering the lack of promotion. FTA stands for Free To Air and relates to the television broadcast What lack of promotion? 13 consecutive grand finals that have pretty much all been sell outs. Highest professional league in this country for a game played by hundreds of thousands. Plenty of news coverage across all platforms. Established members and fan bases Imagine if they didnt play a single ad for the game of thrones finale. Do you think that would have impacted the viewing numbers? All you have done is separated the FTA broadcast as a stand alone event and are marveling at how impressive the numbers are despite little to no ads run on the broadcaster's channel Are you going to try to understand why the numbers are big despite the lack of channel 10 ads? Or are you going to put it down as some miracle
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Footballking55
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+x+x+x+x+x+x+x+x+x+x[quote]Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Could you please provide any empirical evidence that proves anything you have stated? Your claim: No promotion Result: 60k at game, estimated FTA audience of 260k, estimated payTV audience of 191k If you said "this rock keeps tigers away", and you see 60,000 tigers despite having purchased and installed large quantities of rocks, how much faith can you then put in your claim? The interest in the grand final despite the lack of TV advertising comprehensively proves my point The question is: Can you prove your point that more TV ads would have gotten bigger ratings for the A League grand final? It was a comment made relating to the relatively strong FTA numbers considering the lack of promotion. FTA stands for Free To Air and relates to the television broadcast What lack of promotion? 13 consecutive grand finals that have pretty much all been sell outs. Highest professional league in this country for a game played by hundreds of thousands. Plenty of news coverage across all platforms. Established members and fan bases Imagine if they didnt play a single ad for the game of thrones finale. Do you think that would have impacted the viewing numbers? All you have done is separated the FTA broadcast as a stand alone event and are marveling at how impressive the numbers are despite little to no ads run on the broadcaster's channel Are you going to try to understand why the numbers are big despite the lack of channel 10 ads? Or are you going to put it down as some miracle Is this (miracle) another act of Scomo?
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Razor Ramon
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+x+x+x+x+x+x+x+x+x+x+xThats huge and its impossible to think the A-League has not leaked fans to the EPL... essentially Fox to Optus especially with the Champions league now as well.. Wonders aloud if a 10 / Optus broadcast deal is possible and take the Fox / Telstra out... Wonders aloud if people are serious that TEN, who paid zero dollars last time to take Fox’s feed, and got shit ratings all year, are suddenly going to purchase cameras microphones and all the infrastructure required to broadcast games independent of Fox. And its not whether they will will produce their own vision (they can still take Fox’s feed) it’s whether they’ll overlay their own commentary and produce their own pre/post game show? The fact they they are considering moving from one game broadcast in a secondary channel to two games on their main channel suggests they either see something or are at least hoping for something to happen. no, what midfielder is suggesting is that Foxtel will be removed altogether and replaced with TEN and Optus. the feed has to come from somewhere. people praying for the demise of Fox haven't figured out that Fox is not only the daddy who pays all our bills, its also the daddy who provides all the cameras and microphones and lighting etc. No i did not ..what I said was this """ Wonders aloud if a 10 / Optus broadcast deal is possible and take the Fox / Telstra out..."""" HTF you can take a line essentially day dreaming about if a 10 / optus could take out Fox/ Telstra as I am suggesting its going to happen ... sorta on purpose miss representing something or can't read and understand English not sure which maybe a bit of both. You then posted """ Wonders aloud if people are serious that TEN, who paid zero dollars last time to take Fox’s feed, and got shit ratings all year, are suddenly going to purchase cameras microphones and all the infrastructure required to broadcast games independent of Fox. """ HHHmmmm maybe you just don't know so let me explain... most outside broadcast games these days are broadcast by specialist companies.... meaning 10 don't need to buy any equipment they pay the broadcast company a fee for it... Fox I think, remember I said I think have said they pay 60K per match and it if extend 60K per match over so we assume upwards with expansion of say 250 games with current costings thats about 150 million, 200 games 12 million. Waz knows a lot about this stuff and is far more up to date than me on this area so check with him. I do wonder about your motives at times. right, so you're wondering whether TEN/Optus could pay the broadcast fees for $80k per game for a 250 game season? Thats a cost of about $20M per year And that would leave FFA with $.....0....in television revenue. Waz even suggests the FFA can afford that bill. i reckon youre both dreaming. Hang on, I don’t want to get in between the two of you if you’re having a bun fight, so last Post and I’m out: assuming a 12 team/26 Round competition. Thats 156 games a season plus finals = 161 assuming $80,000 production cost per game (Fox’s number) then annual production costs = $12.9m. First thing that springs to my to my mind is that’s too expensive. Fox have either got it wrong or are including other costs such as the midweek shows. Most likely they’re probably apportioning costs that should go to other production costs But having seen their onsite onsite production teams (they’re huge) I’m sure there’s savings to be had. They have three commentators on site for example, well let’s try one instead. I recon it could get done for $4m, maybe $6m if they’re pushing the boat out. That’s $25k to $37k/match. If they do that they gave control. The EPL did it deliberately and for good reason - they controlled the content. HAL should too. sure, but midfielder was factoring in expansion to 250 games per year. i don't know where you get your figures from, but i agree there should be savings to be found from broadcasting. the point is, people hoping that foxtel go away don't seem to appreciate how important they are to the HAL - not just as THE major revenue provider to the FFA, but as the people who actually bring the pictures to our screens (by filming the games, or paying someone else to). All good. Foxtels importance can’t be underestimated and basically the FFA allowed themselves to get dependent upon them. The risk was always Foxtel catch a cold and football gets the flu - any move will be problematic but as someone else pointed out, Foxtel are a brake on our game opposing an extended season, Dictating where expansion takes place, what time games kick off etc ... some good can come out of any move/change even though it will hurt financially. The FFA didn't have a lot of options. Fox came to the party from the very start. No one else was going to show it at the time. Part of the problem has been the FFAs approach to Fox - it’s almost like Gallop didn’t want to upset them in case it affected his next sports administration job in a different code. Foxtel will show football no loyalty, FFA needed to go the same. By now they should have had contracts in place with an STV provider, a direct and separate contract with FTA, a direct and separate contract with a mobile provider and another one with a streaming provider. Instead they gave it all to foxtel. Utter folly. Foxtel showed loyalty to the FFA at 56 million a year in TV rights. Wanna talk how much "Loyalty" channel 7 gave to the NSL?
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Razor Ramon
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+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. if you look at it now, I reckon the A-league is in a stable spot financially..... 2005-6 1 season at 500,000 a year. 2006-2013: 113 million over 7 years or 16 million a year. Not good as we went to 10 sides in 2009-10 when the salary cap was 2.25 million. So 16 million minus 22.5 million equals minus 6.5 million. So that meant the A-league was losing 6.5 million a year. Fortunately the sponsors helped 2013-7 160 million 4 year deal or 40 million a year for 4 seasons. Salary cap of the 2013-4 season was 2.5 million. 40 million minus 25 million (10 A-league clubs) equals 15 million left. 2017-23 6 year deal 342 million over 6 years or 57 million a year. 2017-8 A-league a salary cap is 2.9 million. So 57 million minus 29 million equals 28 million of free cash. As i a said if the A-league was expanded to 14 sides and you divide 56 million to 14 sides, each side gets 4 million each
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Razor Ramon
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Group: Forum Members
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+x+x+x+x+x+x+x+x+x+x+x[quote]Pretty good numbers on FTA considering the lack of promotion (must be killing the HAL death riding brigade). Lack of promotion? So 60k people from Perth stumbled across something nobody else in Australia knew about. And everybody who watched the A League in some way, shape or form this year forgot there was going to be a grand final Yep Channel did sweet FA to promote the HAL grand final on their channel. If this is incorrect, please show us the quality and quantity of promotion Ch 10 dedicated to the GF. Your opinion is not a source. The crowd that attended has nothing to do with it, so stop trying to conflate issues to suit your skewed narrative. I call your bluff: See how many football fans you can convince that the grand final is being played 2 weeks from now There is no correlation between interest in a sport and number of ads shown on TV There is a direct correlation between advertising and interest in a product. If you can't/won't understand that, then that's your problem to deal with. Right except football isnt a product but an event You do realise that the A League itself is an advertising platform? Thats right. Businesses pay the A League and clubs money to have their brand seen nation wide and even globally Football grew in this country despite being an exclusive payTV sport for the first few years. And outshone the NSL despite the NSL having a TV deal with channel 7 The "how do we get people interested in football" question cant be solved through traditional marketing methods aimed at products that dont get daily coverage in the news and newspapers. The ratings in the A League reflect the interest in the sport and can only be improved by improving the interest in the sport. This notion that more ads by channel 10 would have led to more viewers for their coverage is naive There is a possibility that football one day might be an exclusive streaming product. By your logic that will kill the game even if there are millions of dollars in broadcast rights to be won Could you please provide any empirical evidence that proves anything you have stated? Your claim: No promotion Result: 60k at game, estimated FTA audience of 260k, estimated payTV audience of 191k If you said "this rock keeps tigers away", and you see 60,000 tigers despite having purchased and installed large quantities of rocks, how much faith can you then put in your claim? The interest in the grand final despite the lack of TV advertising comprehensively proves my point The question is: Can you prove your point that more TV ads would have gotten bigger ratings for the A League grand final? It was a comment made relating to the relatively strong FTA numbers considering the lack of promotion. FTA stands for Free To Air and relates to the television broadcast What lack of promotion? 13 consecutive grand finals that have pretty much all been sell outs. Highest professional league in this country for a game played by hundreds of thousands. Plenty of news coverage across all platforms. Established members and fan bases Imagine if they didnt play a single ad for the game of thrones finale. Do you think that would have impacted the viewing numbers? All you have done is separated the FTA broadcast as a stand alone event and are marveling at how impressive the numbers are despite little to no ads run on the broadcaster's channel Are you going to try to understand why the numbers are big despite the lack of channel 10 ads? Or are you going to put it down as some miracle Is this (miracle) another act of Scomo? might as well bring clive palmer back in the A-league
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bluebird
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+x+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. As i a said if the A-league was expanded to 14 sides and you divide 56 million to 14 sides, each side gets 4 million each Right, except the average A League spend is $7.5m and not all regions have the capacity or even will to cover the $3.5m shortfall An open league means those who can spend do, and those who cant spend sit at the bottom as a low cost player development club. Until we have a sensible model the TV deal will never be big enough
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Gyfox
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+x+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. As i a said if the A-league was expanded to 14 sides and you divide 56 million to 14 sides, each side gets 4 million each The $56m is not all A-League revenue. Some of it is FFA revenue from internationals and the FFA Cup. Additionally a significant amount is contra. If there were 14 clubs after those 2 amounts were removed the clubs would get about the same as they do now and that's without taking in to account the $4.7m that the clubs and the FFA are arguing about now and the claims the State Feds are making for developing players for the A-League through their juniors and NPL competitions.
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Razor Ramon
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+x+x+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. As i a said if the A-league was expanded to 14 sides and you divide 56 million to 14 sides, each side gets 4 million each Right, except the average A League spend is $7.5m and not all regions have the capacity or even will to cover the $3.5m shortfall An open league means those who can spend do, and those who cant spend sit at the bottom as a low cost player development club. Until we have a sensible model the TV deal will never be big enough Well the big question..... Is the A-league in a better financial shape in 2019 when the TV rights is 56 million a year or was it better in 2010 when the A- league and Socceroos rights was only worth 113 million over 7 years or 16 million a year?
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AJF
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Group: Forum Members
Posts: 2.7K,
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+x+x+x+xGoing to put up 3 posts from the Mariners forum, its a thread where the CEO can be asked questions and or say whats going on. The first two post are about the current TV deal and how it will effect, first the Mariners and second the league... the third is the CEO's responce and its very interesting especially the J-League example he gives. Post 1 [Joyfulpenguin] Hi Shaun, If the tv deal is less or disappears all together will we survive? Does the club have a future without the FFA TV deal grant? Post 2 [turbo] If that happens and the money is cut off we wont have a league at all. That's not a CCM problem. Post 3 [CEO's reply] Yes both comments are correct if it was to happen now. Fortunately there is still a further 4 years on the Fox deal to go and that is a very long time in football. With the rapid changing modes of sport viewership trends it is impossible to predict now what the future looks like. If you look at the J-League they left TV broadcast altogether and started their own broadcast via an app called DAZN. This increased their revenues by over 10 times. But yes without Fox today things would be very tragic. As i a said if the A-league was expanded to 14 sides and you divide 56 million to 14 sides, each side gets 4 million each Right, except the average A League spend is $7.5m and not all regions have the capacity or even will to cover the $3.5m shortfall An open league means those who can spend do, and those who cant spend sit at the bottom as a low cost player development club. Until we have a sensible model the TV deal will never be big enough Well the big question..... Is the A-league in a better financial shape in 2019 when the TV rights is 56 million a year or was it better in 2010 when the A- league and Socceroos rights was only worth 113 million over 7 years or 16 million a year? Interesting question, but I actually cant remember the HAL teams complaining about losses when it was $16M a year compared to what they are now it is $56M a year. Makes you wonder....
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