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petszk
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+x+x+xAs we've seen with the current FTA arrangement, the lack of marketing and promotion is the real issue. SBS marketed and promoted the hell out of they A League when they had it. 10 have done virtually nothing to market and promote the product. That has been THE KEY difference. The move to 10 has proven that it is the amount of marketing and promotion that you put into the product that delivers the audience. Exactly. Look at the marketing WAFL gets, and the audience, and its an absolutely woeful product. Even an AFL addict friend agrees about the level of the product, but it gets quite a significant audience. What the hell are you talking about? Nobody watches WAFL outside West Australia? It's a miniscule audience!!!!! I suspect FootballKing meant AFLW. Only West Australians know that WAFL is something different to AFLW.
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tsf
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And you’ve got 90 people watching streams of NPL
Football here needs some big ideas and big investment.
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Burztur
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+xThe A-League is not going anywhere. That's the problem. Stagnant.
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Melbcityguy
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So when will this be announced?
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walnuts
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+xSo when will this be announced? Got a long off-season - wouldn't expect to hear anything (if true) until at least the end of this season, and subsequently the end of the current arrangement.
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aok
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Good news for the league if one of the FTA network can get behind it and bring the cross promotional benefits that go with FTA networks.
This really hurts the miserable bitter twats that continually slag off the HAL. It's been funny to watch their reaction to some good news.
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Feed_The_Brox
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Another slap in the face for the veteris bitters. +xthe thing I remember about Fox is that they didn't want to increase the number of games they broadcast, and that clearly is impacting on the FFA's deliberations for the draw next season, and we also know that Fox was wanting to withhold an additional payment because the new team didn't include "Melbourne" in its name I can't recall hearing anything about TEN's intentions, all we know is that the ratings are pretty poor and in reality, it's pretty difficult to imagine an FTA offering money for such low ratings so I can believe that TEN might want to broadcast more games, but I'd say to you that more than likely they'd want to do it for zero dollars, or for the payment of a production fee I don't think there will be any new money for the game to start with, but it does open up the game to opportunity for bigger promotion if ch 10 are willing to take on some of the costs. This is where the wheeling and dealing could get interesting and we'll really see how interested ch 10 are. we have heard that 12 months ago foxtel offered $79 million to the FFA to offload the HAL. would ch 10 be willing buy into the foxtel deal to get some games, perhaps exclusive games? for example, if foxtel are trying to cheat their way out of stumping up an extra $5 million per year when we go to 12 teams, would ch 10 be willing to pay that amount so that the 6th game is exclusive to them? also, do we know if there is any stipulation in the TV rights deal that means a game has to be on FTA? what is stopping foxtel from telling ch 10 to get fucked altogether and all games will be shown on fox sports only next season? This is a worry. Also, if ch 10 buys into the TV rights, what does that means for the makeup of the fixture? is a 30 game season now a possibility? interesting times and I think this is an exciting developement after what has been a disastrous season for the game.
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ErogenousZone
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+x+x+xLooks like no one wants it. Again. Yes an article on Channel 10 bidding for the A-league & you write 'Looks like no one wants it'. Ummmmmm. Of course forum bitters will say that. What does one expect. They still believe 3 years tops. More ignorant children, this forum seems to be full of them. I suppose your device addled brains have forgotten about the original FTA debacle in which Channel 10 picked up the rights for a pittance due to SBS not wanting them anymore. Now a few years later Channel 10 ( the only last resort bidder ) are flagging their interest for more games, do you see the tumbleweeds in regards to more bidders actually expressing an interest in the league? Channel 10 knows there is no one & is firing an opening salvo in negotiations to say " There is no one else, we want to pay fuck all again or we walk, like give we a fuck anyway " I hope this has been helpful.
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walnuts
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I suppose one thing that gives credence to these rumours is that the new owners (CBS) have a history of sports broadcasting in the States - at the moment they have the rights for the following sports (among others):
-NFL
-PGA Tour
-NCAA Basketball (next level down from the NBA - high level of competition with lots of interest)
Combine that with the loss of the very lucrative Big Bash and it's not unreasonable for the TEN Network head honchos to see a hole in their programming. At the moment the A-League is as cheap as its' ever going to get, so there is perhaps an opportunity to get in on the ground floor and rebuild. Not to mention that TEN now have their own premium streaming service called 10 All Access - could they use something like the A-League to drive more subscribers to that service? An interesting discussion.
As I mentioned in an earlier post, I'll believe this when the pigs start flying over my house. The biggest advantage if this was to come true is some genuine competition to Foxtel - at the moment we are at their absolute mercy.
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GDeathe
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+xI suppose one thing that gives credence to these rumours is that the new owners (CBS) have a history of sports broadcasting in the States - at the moment they have the rights for the following sports (among others): -NFL -PGA Tour -NCAA Basketball (next level down from the NBA - high level of competition with lots of interest) Combine that with the loss of the very lucrative Big Bash and it's not unreasonable for the TEN Network head honchos to see a hole in their programming. At the moment the A-League is as cheap as its' ever going to get, so there is perhaps an opportunity to get in on the ground floor and rebuild. Not to mention that TEN now have their own premium streaming service called 10 All Access - could they use something like the A-League to drive more subscribers to that service? An interesting discussion. As I mentioned in an earlier post, I'll believe this when the pigs start flying over my house. The biggest advantage if this was to come true is some genuine competition to Foxtel - at the moment we are at their absolute mercy. LOL to CBS ... Ten is Melbourne City
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walnuts
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+x+xI suppose one thing that gives credence to these rumours is that the new owners (CBS) have a history of sports broadcasting in the States - at the moment they have the rights for the following sports (among others): -NFL -PGA Tour -NCAA Basketball (next level down from the NBA - high level of competition with lots of interest) Combine that with the loss of the very lucrative Big Bash and it's not unreasonable for the TEN Network head honchos to see a hole in their programming. At the moment the A-League is as cheap as its' ever going to get, so there is perhaps an opportunity to get in on the ground floor and rebuild. Not to mention that TEN now have their own premium streaming service called 10 All Access - could they use something like the A-League to drive more subscribers to that service? An interesting discussion. As I mentioned in an earlier post, I'll believe this when the pigs start flying over my house. The biggest advantage if this was to come true is some genuine competition to Foxtel - at the moment we are at their absolute mercy. LOL to CBS ... Ten is Melbourne City Pardon?
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aufc_ole
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+xGood news for the league if one of the FTA network can get behind it and bring the cross promotional benefits that go with FTA networks. This really hurts the miserable bitter twats that continually slag off the HAL. It's been funny to watch their reaction to some good news. We were told the same thing when we went from SBS to 10. Still waiting for this apparent "cross promotion"
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Benjamin
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ANY increased interest is good news, even if it doesn't mean any extra money for the game in the short term. The most important thing would be for Ch 10 to commit to moving the game over to 10 itself, and promoting it, rather than using it as Saturday evening filler on a subsidiary channel.
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paulc
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+xANY increased interest is good news, even if it doesn't mean any extra money for the game in the short term. The most important thing would be for Ch 10 to commit to moving the game over to 10 itself, and promoting it, rather than using it as Saturday evening filler on a subsidiary channel. Absolutely correct. Where's there change there's opportunity.
In a resort somewhere
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kaufusi
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How certain are we of the accuracy of the ratings system? Do they represent a multi-cultural Australia? Do they mostly represent bogan Australia? (ratings would certainly suggest this - i don't doubt the presence of bogans, just how many there seemingly are). Where is the breakdown on the composition of the 6000 ratings box holders? While their identities are unknown, and there's supposed to be a statistical analysis to determine which households get invtied to participate, how do we know that this does in fact take place?
FYI I don't doubt that ratings have dropped this season. I know my personal interest has dropped significantly this season, as have many fans. But i've always had suspicions that football cops a raw deal due to the lack of diversity in ratings box households. Can 1500 households accurately represent an area as diverse as Sydney?
Ratings boxes catch tv signals, but why shouldn't they also monitor online streaming from a range of pre-selected websites - eg Kayo, Foxtel Now, Netflix, FTA channels etc.
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AJF
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Funny how only the HAL ratings are being impacted by streaming 
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walnuts
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+xHow certain are we of the accuracy of the ratings system? Do they represent a multi-cultural Australia? Do they mostly represent bogan Australia? (ratings would certainly suggest this - i don't doubt the presence of bogans, just how many there seemingly are). Where is the breakdown on the composition of the 6000 ratings box holders? While their identities are unknown, and there's supposed to be a statistical analysis to determine which households get invtied to participate, how do we know that this does in fact take place? FYI I don't doubt that ratings have dropped this season. I know my personal interest has dropped significantly this season, as have many fans. But i've always had suspicions that football cops a raw deal due to the lack of diversity in ratings box households. Can 1500 households accurately represent an area as diverse as Sydney? Ratings boxes catch tv signals, but why shouldn't they also monitor online streaming from a range of pre-selected websites - eg Kayo, Foxtel Now, Netflix, FTA channels etc. I'd say the ratings from Foxtel are pretty spot on - their boxes can actually send usage data back to head office.
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Muz
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+xHow certain are we of the accuracy of the ratings system? Do they represent a multi-cultural Australia? Do they mostly represent bogan Australia? (ratings would certainly suggest this - i don't doubt the presence of bogans, just how many there seemingly are). Where is the breakdown on the composition of the 6000 ratings box holders? While their identities are unknown, and there's supposed to be a statistical analysis to determine which households get invtied to participate, how do we know that this does in fact take place? FYI I don't doubt that ratings have dropped this season. I know my personal interest has dropped significantly this season, as have many fans. But i've always had suspicions that football cops a raw deal due to the lack of diversity in ratings box households. Can 1500 households accurately represent an area as diverse as Sydney? Ratings boxes catch tv signals, but why shouldn't they also monitor online streaming from a range of pre-selected websites - eg Kayo, Foxtel Now, Netflix, FTA channels etc. I've heard anecdotally at least when they ring you up to see if you're eligible for a 'box' they ask you about your viewing habits. If you're an avid ABC, SBS watcher then forget about getting a box. I have no evidence for this.
Member since 2008.
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paulc
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+x+xThe A-League is not going anywhere. That's the problem. Stagnant. Not 3 years tops either.
In a resort somewhere
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paulc
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+xFunny how only the HAL ratings are being impacted by streaming One round ..................rofl. Meanwhile the Footy Show recorded its lowest ratings in history. 
In a resort somewhere
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AJF
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+x+xFunny how only the HAL ratings are being impacted by streaming One round ..................rofl. Meanwhile the Footy Show recorded its lowest ratings in history.
Poor pauly, the best you have is the ratings decline of a misogynistic football dinosaur which has been in decline for a number of years (bit like the HAL). It is funny reading all the excuses and theories, from Kayo to ratings boxes not being located i the "correct" houses, but basic fact is HAL has dropped 30% this year, over 50% in the last 2 years and adding derbies in capital cities wont help the old girl. Just like adding female hosts to the ARL and AFL footy shows didnt help the decline either. The product is stale & the public have moved on.
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southmelb
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+x+xFunny how only the HAL ratings are being impacted by streaming One round ..................rofl. Meanwhile the Footy Show recorded its lowest ratings in history.
Everyone watches the front bar now.
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Feed_The_Brox
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+xPoor pauly, the best you have is the ratings decline of a misogynistic football dinosaur which has been in decline for a number of years (bit like the HAL). It is funny reading all the excuses and theories, from Kayo to ratings boxes not being located i the "correct" houses, but basic fact is HAL has dropped 30% this year, over 50% in the last 2 years and adding derbies in capital cities wont help the old girl. Just like adding female hosts to the ARL and AFL footy shows didnt help the decline either. The product is stale & the public have moved on. No one is denying the decline football is in. but there is also a universal trend that TV ratings for sports in this country are in decline. AFL dropped significantly last year before picking up late in the season. the BBL has been as bad as the HAL. only the NRL kept its audience in 2018. 1 round in 2019 is not a big enough sample to suggest the AFL is on the up.
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ErogenousZone
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+xHow certain are we of the accuracy of the ratings system? With streaming services you can be more accurate than ever as to whom is watching what when,
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GDeathe
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+x+x+xI suppose one thing that gives credence to these rumours is that the new owners (CBS) have a history of sports broadcasting in the States - at the moment they have the rights for the following sports (among others): -NFL -PGA Tour -NCAA Basketball (next level down from the NBA - high level of competition with lots of interest) Combine that with the loss of the very lucrative Big Bash and it's not unreasonable for the TEN Network head honchos to see a hole in their programming. At the moment the A-League is as cheap as its' ever going to get, so there is perhaps an opportunity to get in on the ground floor and rebuild. Not to mention that TEN now have their own premium streaming service called 10 All Access - could they use something like the A-League to drive more subscribers to that service? An interesting discussion. As I mentioned in an earlier post, I'll believe this when the pigs start flying over my house. The biggest advantage if this was to come true is some genuine competition to Foxtel - at the moment we are at their absolute mercy. LOL to CBS ... Ten is Melbourne City Pardon? Direct comparison to the Manchester City group and we all know how high on the list of priorities is Melbourne City is
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southmelb
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+x+xPoor pauly, the best you have is the ratings decline of a misogynistic football dinosaur which has been in decline for a number of years (bit like the HAL). It is funny reading all the excuses and theories, from Kayo to ratings boxes not being located i the "correct" houses, but basic fact is HAL has dropped 30% this year, over 50% in the last 2 years and adding derbies in capital cities wont help the old girl. Just like adding female hosts to the ARL and AFL footy shows didnt help the decline either. The product is stale & the public have moved on. No one is denying the decline football is in. but there is also a universal trend that TV ratings for sports in this country are in decline. AFL dropped significantly last year before picking up late in the season. the BBL has been as bad as the HAL. only the NRL kept its audience in 2018. 1 round in 2019 is not a big enough sample to suggest the AFL is on the up. The bbl has been as bad as the hal? Lol
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paulc
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+x+x+xFunny how only the HAL ratings are being impacted by streaming One round ..................rofl. Meanwhile the Footy Show recorded its lowest ratings in history.
Poor pauly, the best you have is the ratings decline of a misogynistic football dinosaur which has been in decline for a number of years (bit like the HAL). It is funny reading all the excuses and theories, from Kayo to ratings boxes not being located i the "correct" houses, but basic fact is HAL has dropped 30% this year, over 50% in the last 2 years and adding derbies in capital cities wont help the old girl. Just like adding female hosts to the ARL and AFL footy shows didnt help the decline either. The product is stale & the public have moved on. I bet you're cheering all the way too. But don't worry there'll be plenty of slaps in faces coming your way. It's already started well and truly lol.
In a resort somewhere
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AJF
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+x+x+x+xFunny how only the HAL ratings are being impacted by streaming One round ..................rofl. Meanwhile the Footy Show recorded its lowest ratings in history.
Poor pauly, the best you have is the ratings decline of a misogynistic football dinosaur which has been in decline for a number of years (bit like the HAL). It is funny reading all the excuses and theories, from Kayo to ratings boxes not being located i the "correct" houses, but basic fact is HAL has dropped 30% this year, over 50% in the last 2 years and adding derbies in capital cities wont help the old girl. Just like adding female hosts to the ARL and AFL footy shows didnt help the decline either. The product is stale & the public have moved on. I bet you're cheering all the way too. But don't worry there'll be plenty of slaps in faces coming your way. It's already started well and truly lol. The desperation in your writing is palpable, it's OK, even though your plastic world is collapsing you are still in denial and want to fight. Next phase is acceptance and then your conversion to a HAL bitter will be complete,
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Feed_The_Brox
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+xThe bbl has been as bad as the hal? Lol in terms of percentage drop, yes. crowds were down massively. i think well over 20% on average.
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Feed_The_Brox
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Bit of an anti-football article, but interesting read nonetheless. https://tvblackbox.com.au/page/2019/4/1/why-would-10-want-to-invest-in-a-league?format=non-amp OPINION | Why would 10 want to invest in A-League football? KEVIN PERRY The 10 Network is reportedly set to invest in A-League broadcasting rights, but the big questions being asked by media insiders is why? The SMH reports 10 is seeking to secure A-League broadcast rights for the next four seasons, in a deal that would see two matches per round broadcast on free-to-air television. The deal would certainly be welcomed by the sport’s governing body, Football Federation Australia (FFA), whom are desperate to expose the struggling code to new audiences, but would it be a good deal for 10? SBS walked away from the football code in 2016 after years of disappointing ratings and an ongoing dispute over poor scheduling of marquee matches. Since then games have been airing on multichannel 10Boss, but audiences have continued to decline. One senior executive from a rival network described the decision by 10 to invest in A-League as “dubious”, telling TV Blackbox the deal would struggle to make sense even if they held exclusive rights, let alone as a simulcast from Fox Sports with no ability to take a commercial break for 45 minutes. Audiences for A-League have been in sharp decline over the past two seasons with the opening rounds of the football code struggling for eyeballs against Big Bash Cricket, Australian Open Tennis, AFLW and a resurgent National Basketball competition. Even more challenging, the A-League Finals series’s competes for atttention against big winter codes, the AFL and NRL. During the Summer period, Saturday night games have been averaging audiences of around 75,000 on 10 Boss, with a further 35,000 watching the simulcast on Fox Sports. However with the return of the big football codes, last Saturday nights broadcast of the Western Sydney Wanderers vs Melbourne City fell to a disastrous low of 31,000 viewers on 10 Bold, with just 17,000 additional viewers on Fox Sports. An appalling figure considering the match featured teams from Australia’s two biggest cities. Under the current broadcast agreement which is set to expire at the end of this season, Fox Sports pays the FFA approximately $2 Million per season for the Free-To-Air (FTA) broadcast rights. Fox Sports then leases airtime from Network 10 allowing it to simulcast it Saturday Night game coverage. Fox Sports receives the bulk of the adverting revenue from these broadcasts, meaning 10 has little incentive to promote the code. If signed, The new deal would see 10 secure FTA broadcast rights directly from the FFA. The addition of two new teams to an expanded A-League competition would allow 10 to broadcast two games per weekend. With 10 producing its own coverage of the football code, the network would have a much bigger incentive to promote the sport. The 10 deal would be non-exclusive, with Fox Sports retaining full pay-tv and streaming rights for every game across the next four seasons. FFA chief David Gallop confirmed negotiations were taking place, telling SMH: "We are in discussions with Channel 10 but it’s not appropriate to go into the details at this point," "We need to protect the substantial investment that Fox Sports have made in the A-League while recognising that free-to-air coverage opens the game to more eyeballs." Since being taken over by CBS in 2017, 10 has been looking to rebuild it’s sports programming library. The loss of Big Bash Cricket destroyed 10’s ability to promote its 2019 programming line-up, sending the channels ratings into fourth place, well behind the ABC. 10 has recently invested $100 Million to secure non-exclusive rights to the Melbourne Cup carnival for the next 5 years, a figure which stunned its rivals. The network has also secured a limited numbers of World Cup Rugby matches which will be broadcast in prime time later this year. The network certainly has plenty of CBS cash to spend and the FFA will be hoping to secure approx $20 Million for new deal, but with a failing primetime line-up, you would have to question if investment in a struggling football code is really the highest priority. The one shining light for 10 in 2019 was the ratings for I’m a Celebrity Get Me Out Of Here. With its solid casting and family fun format the show regularly outrated cricket coverage on SEVEN and served as a reminder that consistent, quality programming is a much better strategy, than simply buying any available sporting code just because you have some hours to fill.
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