Thought this was an interesting article.
https://ministryofsport.com.au/manchester-citys-poorly-executed-influencer-campaign-highlights-a-wider-sports-marketing-phenomenon/

Particularly the part about targeting students/young professionals/manchester newbies to attend champions league matches against "relatively" unknown overseas clubs because the hardcore won't attend the matches. 

Mmmm, interesting to read thanks.
I have a true born Citizen as a close friend who lives here and still gets back obviously due to family etcetc but I feel for him despite their recent success.
They are called "plastics" due to the ownership and the money spent on attaining recent success......
Maybe the hardcore really are not as hardcore as it seems and the tag has merit ? by the look of that marketing campaign says it all and seriously those relatively unknown teams quote is dis respectful to those known clubs lol...
Can you imagine United/Pool club management acting as such ? and other typical well supported fellow EPL clubs reaching out like that to fill their stands for their Grp CL games ? I don't think so.

Yes, they made a fuss, well, it’s their own fault.

Today, just Manchester City is playing against Newcastle United, who will watch on TV? I have a schedule of football games, if anyone is interested https://777score.com/ .