You do realise these were practice matches? The Germany game was screened around 5:00 a.m.

What ratings do you have for International practice matches in other codes: Rugby, League, Cricket ... AFL (oops, my mistake)

They're 4th round WC qualifiers...

for the remainder of this year, there are six socceroo games scheduled, 2 friendlies, 4 WC qualifiers, that's the socceroo schedule, that's it folks, it's worth 1/44th of the AFL's Fox TV rights, and that's being generous

some of the games might be in the middle of the night, very few will be watching - that's the point!

The socceroos rating have dropped off in recent times. I doubt we would average 400k for a match these days.

And you dont have to take starting times into account. This is what happens in soccer. Games will be on at random times. What they rate is what they rate. I doubt fox cares what they would have rated if they were in prime time.

I would be very interested to see a trend of socceroos ratings game by game for the last few years.

All Socceroo games for 2011
January 5 vs UAE, friendly, less than 41k
January 10 vs India, Asian Cup, 81k
January 18 vs Bahrain, Asian Cup, 73k
January 22 vs Iraq, Asian Cup, 73k
January 25 vs Uzbekistan, 112k
January 29 vs Japan, final, 103k
March 29 vs Germany, friendly, 24k
June 5 vs New Zealand, friendly, 77k
June 7 vs Serbia, friendly, 134k
August 10 vs Wales, friendly, less than 129k
September 2 vs Thailand, WCQ, less than 145k
September 6 vs Saudi Arabia, WCQ, less than 134k
October 7 vs Malaysia, friendly, 122k
October 11 vs Oman, WCQ, 127k
November 11 vs Oman, WCQ, less than 65k
November 15, vs Thailand, WCQ, 104k

That's 16 games I've got listed, which is above average for one year, and those 16 games come in at less than 1.5 million in ratings, I can't be more precise than that because some of the ratings are so low they don't show up.
So across 16 games, including the Asian cup and WCQs, that's an average of less than 100k

Folks – that's nothing, and once again it underscores what I'm saying that the socceroos games are worth about 1/44th of the AFL's Fox TV rights

So, then the allegation that "the Socceroos matches provide the majority of the value for Foxtel's deal with FFA" is patently wrong.

HAL matches are driving the value of the TV deal between FFA & Foxtel?

I'd estimate that 141 A-League games per season is going to provide about 8.5 million in ratings per season, compared to the <1.5 million in ratings 16 socceroos games got last year.

Bear in mind that 5 of those 16 games were Asian Cup games, and the FFA doesn't hve the rights to that, so from that, you'd have to conclude that most of the value is with the A-League. I always say to our friend oz in comparing AFL and NRL ratings, the consistent volume over a longish period is actually more valuable than occasional high peaks.

The top end socceroos games are probably attractive to FTA, but that's a tricky question.

Two games for the week.

LIVE: FOOTBALL: A-LEAGUE PRELIM FINAL CCM v Perth Glory FOX SPORTS 1 109,000

Big jump in that TV number.


LIVE: FOOTBALL: AFC CHAMPIONS LEAGUE BRISBANE V ULSAN FOX SPORTS 1 55,000

Par for the course.



Top ten Sports programs for the week.


1 LIVE: NRL SEA EAGLES V PANTHERS FOX SPORTS 2 336,000

2 LIVE: AFL GEELONG V HAWTHORN FOX FOOTY 335,000

3 LIVE: AFL CARLTON V COLLINGWOOD FOX FOOTY Fri 329,000

4 LIVE: NRL STORM V BULLDOGS FOX SPORTS 2 Sat 286,000

5 LIVE: NRL SEA EAGLES V TITANS FOX SPORTS 2 Sat 259,000

6 LIVE: NRL COWBOYS V STORM FOX SPORTS 2 Sun 242,000

7 LIVE: NRL RAIDERS V WARRIORS FOX SPORTS 2 Sun 196,000

8 LIVE: AFL ST KILDA V GOLD COAST FOX FOOTY Sun 179,000

9 LIVE: AFL GOLD COAST V ESSENDON FOX SPORTS 1 Sat 178,000

10 LIVE: AFL NORTH MELBOURNE V GWS FOX FOOTY Sun 174,000

NRL 263K average
AFL 239K average

Will AFL manage 200K this weekend?

That afc rating isnt so bad=o

Its a fascinating battle between the two codes TBH.

Indeed and considering that the AFL & NRL actually do compete ratings have a greater value.

For the HAL its more about providing bridging content to help reduce subscriber drop off during the summer, the more content that keeps the subscriber happy and paying over the summer is a good pick up for Foxtel & foxsports.

How are AFL & NRL competing? In which of the 5 major TV markets do you see real competition between AFL & NRL?

The truth is:

FTA TV
a) MEL, ADE, PER
* AFL gets high ratings
* NRL isn't broadcast or, when it is broadcast, ratings are insignificant compared to AFL

b) SYD, BRI
* NRL gets high ratings
* AFL isn't broadcast or, when it is broadcast, ratings are insignificant compared to NRL

This is NOT competition.

It's simply 2 disparate products, which have strong customer acceptance in geographically distinct markets.

Edited by Joe Davola: 19/4/2012 09:46:18 AM

Disagree. They are competing on Fox & NRL is giving AFL a bath

Further evidence of the move towards broadcasting sport via non-traditional digital platforms.

NBL Commisioner Justin Milne said that a key component of the new TV agreement (with Ch 10) which will still run the remainder of the original five-year term through until the end of the 2014-15 season, is the NBL reclaiming the rights to non-Ten produced games for subscription television, IPTV, on-line and mobile.

"This revised TEN broadcast platform for the next three seasons will see the league’s audience increase substantially and increase fan accessibility to our games," said Milne.

.. we now have this terrific opportunity to talk to a range of potential suitors with an interest in broadcasting all remaining NBL games across multiple platforms. So much is changing in this space and this presents us with a very real opportunity to secure new partnerships that will see all NBL games broadcast on some form of platform, whether it be on TEN, pay television, IPTV, online or mobile."

---

I don't have factual data, but observation suggests NBL fans - like HAL fans - will be more tech-savvy & adopters of new broadcast platforms. Simply because basketball & football fans already use online technology to watch sport from overseas.

It would be interesting to see if this is true in the 5 major AUS markets.

For me:
Competition means: customers have 2 (or more) product options.
Strong competition means: customers choose both products equally.

My belief is that, when AFL & NRL are broadcast at the same time on Foxtel, customers:
a) in MEL, ADE & PER do not choose NRL
b) in SYD, BRI do not choose AFL

Edited by Joe Davola: 19/4/2012 10:01:09 AM

Although you have simplified things a bit, I agree with your angle.
I was just referring to total ratings & how this averaged out, comparatively.

This also gives a guide to what Football can expect from Fox (not including other media channels).

its hardly "a bath" its NRL is about 40k or 10% higher. Not too bad for the AFL. You could almost argue the other 40k are in the stands.

10% difference equates fairly well to the fact that 53% of the population lives in the "NRL States" and 47% of the population lives in the "AFL States" when modified with the fact that payTV penetration is higher in the "NRL States" because NRL coverage started the best part of a decade before AFL coverage on payTV.

With the new AFL payTV broadcast deal I am hoping that subscriptions go up in the "AFL States" and it helps drive up A-League ratings in the off season in these states to the level it is in NSW. Was it Gorman who said that NSW accounted for 40% of the A-League ratings earlier this year? 32% of the population accounting for 40% of the ratings.

Edited by gyfox: 19/4/2012 11:33:36 AM

Edited by gyfox: 19/4/2012 11:36:47 AM

for round 3 the AFL received 1.6 million ratings on Fox for 9 games
4 of those games were also on ch 7, and received a further 2.4 million (5 city metro) for total ratings for round 3 of almost 4 million

meanwhile NRL ratings for round 7 for 8 games were 2.2 million

that's pretty much a reflection of where boths sports are at the moment, also reflected in attendances

Probably. Although how is that relevant to Fox's revenue?

People are comparing FOX ratings and I state that they are competing for ratings, and you pull out some FTA theory.

Not sure where your getting your info from but AFL most certainly is broadcast in nsw and the telecasts go straight up against the NRL. Hence they are competing for the same viewers & advertising to go with those viewers at the same time. The same goes for when NRL & AFL go head to head on foxtel.

The HAL does not have that direct competition for their entire season, they do have it at points throughout its season, BBL & NAB Cup for example.

What's the point in comparing Australia-wide data when we know the ratings varies considerably across the 5 major TV markets, depending on the sport?

The truth is that people in SYD & BRI don't watch AFL; people in MEL, ADE & PER don't watch NRL.

they do, but in small numbers, but it all adds up
last Friday night, 56k from Sydney watched Carlton vs Collingwood on 7Mate, that's not a bad audience for 7Mate, and 38k from Brisbane watched it on 7Mate, that adds 94k to the national audience, plus many from NSW and Queensland are watching it on Fox

on the same night 2k watched St George vs Newcastle in Adealaide on GEM
sure 2k is a small number, but it all counts

2K??? It all counts? Rightt...

Are we back to the HAL yet??

Fox Sports ratings

Monday:
1. On the Couch, Fox Footy, 144k
3. AFL360, Fox Footy, 95k
14. AFL360, Fox Footy, 54k (repeat)
the only sports shows that made the top 20

Tuesday:
13. AFL360, Fox Footy, 59k
17. ACL, Fox Sports 1, 55k
the only sports shows that made top 20

Wednesday:
no sports shows made the top 20, cut off at 49k

Here's an interesting table that compares the spread of population across the 5 TV ratings markets in Australia and how the 3 codes FTA TV ratings compare across Australia.

The main points to note are:

1. AFL has insignificant FTA TV following in SYD; slightly better in BRI
2. NRL has insignificant FTA TV following MEL, ADE & PER
3. Football ratings breakdown mimic the population breakdown across Australia - the only sport that captures the mood of the WHOLE nation.

Comments:
AFL: H&A season 2010; games at prime time in primary markets, on week-ends
NRL: H&A season 2010; games at prime time in primary markets, on week-ends
Football: 2010 FIFA WC, games at 1000pm-600 a.m., weekdays & week-ends

There ya go, you lot of pedantic old woman, the thread is altered to a more suitable title, just for you. No thanks necessary.

the proportional spread for the Olympics would come out the same

I feel suitably chastened, but I did inlcude the ACL ratings in my most recent post