2012/13 Membership numbers thread


2012/13 Membership numbers thread

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Sirocco
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RJL25 wrote:
Roar will never have big member counts.

Unlike "AFL states", Qld and NSW just don't have the same concept of membership that you guys do down south.

The Brisbane Lions AFL club even during its "glory era" when they were selling out almost every home ground (around 40k) still only had memberships of less then 20k.

It's just not the done thing up here, in saying that, my Roar scarf should be arriving soon!


The Lions had 20762 members this year.
Gyfox
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Roar_Brisbane wrote:
Glory Recruit wrote:
Reds have over 30k members, broncos over 25k

What did they have 2 years ago? I would say under 10K. All the clubs in Brisbane are now getting into this idea. It's a new concept up here.


The NRL was claiming increases in memberships in NSW and QLD of between 20 and 50% last season so the concept is catching on there albeit only recently.
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tbitm wrote:
Roar_Brisbane wrote:
bennyblanco wrote:
tbitm wrote:
Adelaide 2000 (August 10th)
Brisbane 2500 (August 12th)
Central Coast 2300 (August 10th
Heart 3700 (August 31st)
Newcastle 8415 (September 10th)
Perth 5000 (August 10th)
Sydney 7000 (September 9th)
Victory 15035 (Septmber 10th)
Wellington ?
West Sydney 1400 (August 10th)

Btw all the WSW fans saying its more like 2000 or 2400 and I've even seen 2500-3000 said on the WSW forum but can you give me a source or a reason why you claim that. I believe you but I just want a source so I can be consistent with my data.

Edited by tbitm: 10/9/2012 07:59:35 PM


tbh the Reds and the Roar's numbers are pissweak.

We don't have a membership culture in Brisbane. Even a year or two ago the Broncos didn't even believe in members. Anyway where did you get these numbers from?


Perth and Adelaide
http://www.foxsports.com.au/football/a-league/a-league-takes-steps-to-draw-bigger-memberships-crowd-figures-start-official-supporters-clubs/story-e6frf4gl-1226447400755

Got an email from Heart

Victory
http://www.footballaustralia.com.au/melbournevictory/

Newcastle
http://www.footballaustralia.com.au/newcastlejets

West Sydney
I believe i got it from their Fb or their Twitter

Brisbane
http://theroarforum.com/index.php?topic=5447.msg106286

Sydney Fc
Facebook

CCM
http://www.ccmariners-memberships.com.au/


I just checked my WSW membership number and its just under 2000.
tbitm
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Gyfox wrote:


I just checked my WSW membership number and its just under 2000.


Thanks ill add that in, presuming your number is in regard to you being the 2000th member, do you remember what day (or around what day) you bought it?
Tom AUFC
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Are those AUFC memberships the "memberships" or season tickets? Last season, we sold over 5,000 season tickets and around 1,500 memberships (or somewhere around those figures).
Blackmac79
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Those numbers are hell old. like almost 2 months.
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tbitm wrote:
Gyfox wrote:


I just checked my WSW membership number and its just under 2000.


Thanks ill add that in, presuming your number is in regard to you being the 2000th member, do you remember what day (or around what day) you bought it?


Beginning of August.
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Tom AUFC wrote:
Are those AUFC memberships the "memberships" or season tickets? Last season, we sold over 5,000 season tickets and around 1,500 memberships (or somewhere around those figures).

Quote:
Adelaide United, who are expecting a decrease following a poor campaign last season, say they are delighted to have over 2000 members already signed up - ahead of last season's figures for the corresponding time.

I'm sure those are season ticket figures - seriously doubt 2000+ paid for a financial membership at all, let alone by mid-August last year.
paulc
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Other than WSW the Roar has the lowest membership but manages to consistantly have the second highest average crowds.

In a resort somewhere

RJL25
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paulc wrote:
Other than WSW the Roar has the lowest membership but manages to consistantly have the second highest average crowds.


Proves what i'm saying, but the haters will say that we are just trying to cover it up...
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One of the strategies for Melbourne Victory's reasonable member size is the "Auto 12".
It gives folks the chance to pay off over 12 months.The Auto 12 continues year on year unless you actually opt out

This works really well because it gives the club a strong base of 5k from day 1

Do other clubs offer this?
danp638
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girtXc wrote:
One of the strategies for Melbourne Victory's reasonable member size is the "Auto 12".
It gives folks the chance to pay off over 12 months.The Auto 12 continues year on year unless you actually opt out

This works really well because it gives the club a strong base of 5k from day 1

Do other clubs offer this?


Yes Newcastle has the Easy payment plan, where the membership is spread over the year and is automatically carried over for the next year unless you opt out by a set date.
girtXc
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danp638 wrote:
girtXc wrote:
One of the strategies for Melbourne Victory's reasonable member size is the "Auto 12".
It gives folks the chance to pay off over 12 months.The Auto 12 continues year on year unless you actually opt out

This works really well because it gives the club a strong base of 5k from day 1

Do other clubs offer this?


Yes Newcastle has the Easy payment plan, where the membership is spread over the year and is automatically carried over for the next year unless you opt out by a set date.


No surprises that they have they biggest memberships

Hopefully other clubs do this because it's the best way to convert people to membership
Gyfox
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girtXc wrote:
danp638 wrote:
girtXc wrote:
One of the strategies for Melbourne Victory's reasonable member size is the "Auto 12".
It gives folks the chance to pay off over 12 months.The Auto 12 continues year on year unless you actually opt out

This works really well because it gives the club a strong base of 5k from day 1

Do other clubs offer this?


Yes Newcastle has the Easy payment plan, where the membership is spread over the year and is automatically carried over for the next year unless you opt out by a set date.


No surprises that they have they biggest memberships

Hopefully other clubs do this because it's the best way to convert people to membership


WSW do it too.
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Ricki Herbert said Wellingtons memberships are up 40% on this time last year.
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WS now have 2000 members.
girtXc
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Glory Recruit wrote:
Ricki Herbert said Wellingtons memberships are up 40% on this time last year.


=d>
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Roar_Brisbane wrote:
WS now have 2000 members.


Awesome, hopefully they can get 3k or 4k signed up by the first couple of rounds.


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Will be interesting to see WSW's crowds. If they average 5000 they really were just a vocal minority. If it's 10,000 then it'll be a massive success and justified.
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How many members did Heart have in their first season?
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just renewed my family Heart membership and asked what the latest figures were like...the guy said he hadn't checked for a couple of days but it was around 4,000 then....who knows, i'm a little worried to be honest. We were hoping for an increase this year and its looking like we'll be lucky to match last year.

Also, why haven't Heart published the financial report for the last year??
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aufc_ole wrote:
How many members did Heart have in their first season?

This is what I want to know.

Heart, Fury and Gold Coast.

I want to know how many members they had in their first years.
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aufc_ole wrote:
How many members did Heart have in their first season?


Pretty sure Heart had around 5k members first season.
But the Melbourne sports market has a huge membership culture.
Not so in Sydney, FC has never had over 7k members, so for WS, if they can get 3k or more first year, that's great.
Their rivalry will build on from there and that'll help both clubs grow.


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Erebus wrote:
aufc_ole wrote:
How many members did Heart have in their first season?

This is what I want to know.

Heart, Fury and Gold Coast.

I want to know how many members they had in their first years.


The Heart had something like 4,500 from what I know....but once again, withouth anyone publishing their numbers, you will never know for sure. The one thing which also interests me is the break down of eg Adult Memberships to children...eg I just did a family membership which is 2 Adults and includes 4 kids (even if you don't have 4 kids under 11 or so)....so that counts as 6.

They should just publish revenue earned from Memberships, Corporate boxes, etc...we are entitled to this knowledge as we are paying members!
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dublin_101 wrote:
i'm a little worried to be honest. We were hoping for an increase this year and its looking like we'll be lucky to match last year.


Last year around mid december (before the christmas derby) Melbourne Heart started selling three game memberships, it wouldn't surprise me if they were added to last year's membership count...so with that in mind, i very much doubt that our total membership count (of last season) was at 6,500 for the start of or a few weeks in to the season

I think it's fair to say that 9,000 is not a realistic goal, if we have a good start to the season (so that more people buy these 3 game memberships), particularly at home...i wouldn't expect more than 7,200 if the figure of 6,500 is correct
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dublin_101 wrote:
just renewed my family Heart membership and asked what the latest figures were like...the guy said he hadn't checked for a couple of days but it was around 4,000 then....who knows, i'm a little worried to be honest. We were hoping for an increase this year and its looking like we'll be lucky to match last year.

Also, why haven't Heart published the financial report for the last year??


I'm not sure how you would get financial reports from clubs. They're all privately owned, so there's no obligation to provide members with financial reports - unlike actual member owned clubs like AFL clubs. I'm sure it's been discussed before, but it's probably more accurate to say that in the A League, we're season ticket holders rather than members.

I agree though. 4,000 sounds a bit disappointing at this stage. We should be looking at 6,000+ by Round 1. During the season, they will release things like 5 game memberships which might then help push the final numbers up if we're doing well on the pitch.

But betting agencies and even things like 442's season predictions have us bottom two or three in the league at the moment. I'm bemused by all that because I think we've got a stronger squad than last year. But maybe we're fighting a general feeling that we might struggle this season.
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dublin_101 wrote:
Erebus wrote:
aufc_ole wrote:
How many members did Heart have in their first season?

This is what I want to know.

Heart, Fury and Gold Coast.

I want to know how many members they had in their first years.


The Heart had something like 4,500 from what I know....but once again, withouth anyone publishing their numbers, you will never know for sure. The one thing which also interests me is the break down of eg Adult Memberships to children...eg I just did a family membership which is 2 Adults and includes 4 kids (even if you don't have 4 kids under 11 or so)....so that counts as 6.

They should just publish revenue earned from Memberships, Corporate boxes, etc...we are entitled to this knowledge as we are paying members!


Year 1 was 5,300 I believe. Then 6,700 last year. But I've wondered as well whether a family membership counts as 1 or 6?
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deluka wrote:

I think it's fair to say that 9,000 is not a realistic goal, if we have a good start to the season (so that more people buy these 3 game memberships), particularly at home...i wouldn't expect more than 7,200 if the figure of 6,500 is correct


I agree. Anything above 7,000 would be fine in my opinion as it still means growth from year to year. 9,000 was always an ambitious target.
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dublin_101 wrote:
Erebus wrote:
aufc_ole wrote:
How many members did Heart have in their first season?

This is what I want to know.

Heart, Fury and Gold Coast.

I want to know how many members they had in their first years.


The Heart had something like 4,500 from what I know....but once again, withouth anyone publishing their numbers, you will never know for sure. The one thing which also interests me is the break down of eg Adult Memberships to children...eg I just did a family membership which is 2 Adults and includes 4 kids (even if you don't have 4 kids under 11 or so)....so that counts as 6.

They should just publish revenue earned from Memberships, Corporate boxes, etc...we are entitled to this knowledge as we are paying members!

The only club with actual members is AUFC, we have an AGM on the 10th of October.

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Adrian72 wrote:


Year 1 was 5,300 I believe. Then 6,700 last year. But I've wondered as well whether a family membership counts as 1 or 6?


it would definitely count as 6...otherwise we'd be a well off club. last year a whole heap of kids memberships were given away for free (or for a very low price) to all green gully juniors from memory..so that boosted numbers as well..

i suppose the A League clubs are becoming like AFL clubs with spitting out all of this crap about so called member numbers, i never believe any of them!
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