In a historic day for the club, Brisbane Roar Football Club has today released a new club crest ahead of the 10th Hyundai A-League season.

Brisbane Roar has competed under the former crest since the inception of both the club and competition in 2005.

Recent research conducted by the club showed members and those closest to the club wanted a more traditional crest to represent the three-time Hyundai A-League Champions and two-time Westfield W-League Champions on the world football stage.

Managing Director Sean Dobson explained the new crest reflected the club’s quest for future success while embracing the rich history in its first decade of existence.

“As a football club, we recognise the importance of acknowledging our history, both the trials and the successes, in order to develop into a stronger organisation,” he said.

“The brief was to come up with a club crest that highlights the elements of a traditional football club while maintaining our strong identity.

“It was made very clear to us that our members were not interested in changing our name or the colour orange.”

On the new club crest, the iconic lion has been retained in the form of a full body to reflect the importance of a wider club community that includes members, fans, the city of Brisbane and the state of Queensland – not just the team.

The colour scheme has also been simplified to showcase the orange which has become synonymous with the club and its on-field success.

The club name is now emblazoned on banners that surround the lion, representing the colour and life that Brisbane Roar members and supporters bring to all aspects of club life.

Brisbane Roar has also confirmed that from the start of the upcoming season the club’s apparel partner will ensure the club crest is stitched into the kit, reminding those who represent the club the significance of the orange jersey.

“Brisbane Roar is still the same club and after 10 years, we are in a strong position to keep developing and set ourselves up for the next 10 years,” Dobson explained.

“Between our Hyundai A-League and Westfield W-League teams, we are the most successful football club in Australia and we need to maintain our strong vision and exceed our own high standards on the field, off the field and in the community.”

The new Brisbane Roar crest will be gradually rolled out before the start of the Hyundai A-League 2014/15 season in October, however it will start to appear on all official club communications, online and in our social media outlets and signage.

That is rubbish - never buying a shirt with that logo on it!!

Looks like they used all teh graphics tools available to those in the middle ages - coudl do better using Microsoft Paint!

Edited by clockwork orange: 17/8/2014 01:52:02 AM

What were you hoping for?

Maybe something that didn't look like a zombie creature drawn by a 9 year old?

It's better than the NFL helmet logo we've had.

Rate it! They have gone from the shittest logo in the league to one of the best. Well done.

I don't see why we felt the need to rush off and make a scrappy badge like this. Looks shithouse to me and I wont be buying any kit with this rubbish on it.

I'll just remind you how shit your logo was prior.



Edited by TheSelectFew: 17/8/2014 02:30:56 AM

Edited by TheSelectFew: 17/8/2014 02:33:13 AM

Edited by TheSelectFew: 17/8/2014 02:33:42 AM

Can we ban that old one :lol:

It should be illegal to be seen in public with it ffs. I'd be embarrassed.

It doesn't even look like they used the fill tool on the right parts.

I'll just remind you how shit your logo was prior.

Impose a sharia law on it. Beheadings for everyone that would rather it.

Look at the scroll. There is a part that's attached to it that's inexplicably coloured orange, when it should either be white (the front of the scroll) or black (as most of the backside of it is). I might do some mockups, give him a minute.

Look at the scroll. There is a part that's attached to it that's inexplicably coloured orange, when it should either be white (the front of the scroll) or black (as most of the backside of it is). I might do some mockups, give him a minute.

The part between the tip of the tail and the rest of the tail?

Not tail sorry, back, I'm a bit tired.

Here, I've done a version with it highlighted lime green, a version coloured black.





I don't know, it just doesn't look like the badge of a national champion football club, it looks like the badge of a Sunday team thrown together on powerpoint by someone who doesn't know how to use any other program.

Look at the scroll. There is a part that's attached to it that's inexplicably coloured orange, when it should either be white (the front of the scroll) or black (as most of the backside of it is). I might do some mockups, give him a minute.

Am I the only one who prefers the original one? :(