Who uses TV today
SOCIAL-MEDIA | TOP 3 best @ALeague teams ranked by total views on #youtube during january 2019!
 1.@WgtnPhoenixFC 38,5K 2.@SydneyFC 11,6K3.@AdelaideUnited 8,86K



SOCIAL-MEDIA | TOP 3 @ALeague teams ranked by total interactions in social networks during january 2019.
1.@gomvfc 412K2.@SydneyFC 229K3.@WgtnPhoenixFC 185K#SocialMediaFootballLeague

Nix the most viewed A-League team on YouTube.

is this like live matches on YouTube? or game highlights? 

and whats the angle here? to gve an indication of how much ALeague content people are potentially streaming? 

YouTube is an interesting one, it’s an obvious potential outlet for content but is at best underused.

Roar don’t really use it, their last post was three months ago and I think they’ve only put a handful of videos up there in the last year. Meanwhile their FB will have a variety of videos each week.

Same story with the Vuck - all content (including videos) is uploaded directly to Facebook, Instagram and Twitter which obviously do very well according to the stats posted earlier.

Sounds about right.

Obviously the $10m+ the FFA spend on marketing isn’t going in to YouTube lol.

I watch a lot of stuff on YouTube. Superliga Argentina has its own channel. Match highlights of every match (no commentary which is weird). Interviews, previews etc.
La Liga and Ligue 1 also have the same.

I just pulled up Nix’s channel and they’re clearly putting some effort in:

https://m.youtube.com/user/WgtnPhoenixFC

Lol to all the Nix haters.

you know times are desperate when nuvo new dawners get excited with 39K views IN A MONTH. Westham gets more than that in 4 days.

The new peppa pig video on youtube got 6K viewers in 4 hours, damn her, always stealing the HAL thunder

Most highlights of BBL games get 500K views on YT.  WBBL game highlights topped 39K more often than not too.

The best couple of A-League videos (on their channel) are games that were streamed live, attracting 7K views-not that many would have watched the whole match-average viewing time for other streaming platforms is 20-30 minutes but probably lower on YT.  So that's the equivalent of 1-2K viewers for the whole game at best.  A-League game highlights get less than 1K views.

First insights on Kayo:

https://mediaweek.com.au/news-corp-reveals-subscription-numbers-for-kayo-updates-newspaper-subs/

115,000 subscribers, 100,000 paying.

households with foxtel are around the 3 to 4 million mark

2.5 million

So what percentage of football people got Kayo?
This was the quarter when there was no AfL,NRl or Rugby.Unless fans of these sports are proactive in subscribing well before the season starts,you would think a lot of fans followed cricket,football,tennis,golf ,basketball and whatever else was on.
If there is a surge in subscriptions this quarter you would expect that to be for those other football codes.

Reports for a while have said that the Kayo & Telstra when combined are greater than Fox numbers may make some sense as you would imagine with both cricket & tennis on FTA that a good part of the 100K is for Football and that does not include Telstra numbers... 

I have not heard any of these reports. based on this suggestion, ratings would actually be up this season. do you have a source on this?

Mainly posters on another site who have said they have seen figures so not that reliable.. hhhhmmmmm equally has some logic... if a Telstra customer you get the Fox broadcast for free issues are its on a 7 inch screen and must be watched live... if a non Telstra customer I think its $ 99.00 for a year so thats under $2.00 per week.... 

One in particular who says that the Telstra figures are close or equal to Fox ... and more recently added that the new Kayo figures are equal the the new and lower Fox numbers...

None is specific and neither Fox or Telstra are saying what the numbers are ...

So Fox and Testra and Kayo haven't released the figures ------  but a guy on the internet says the figures are up.

well then.  case closed

Interesting quote from Craig Hutchinson on Sounding board podcast on the A-league. "The television (numbers)  had been pretty good until the last month and then the numbers had fallen away... The numbers are now slightly down year on year, they were slightly up (on last season) until the last week or two".

Whats he smoking?

This must be the "pretty good" he's been referring to

No I said the guy said he had seen the figures ... 

This is not even close to being true.  Cricket leads the way in terms of Google searches about Kayo.  The Asian Cup is probably second, while soccer and a-league don't have enough for Google trends to actually report figures.  NFL is probably third.

Cricket would account for probably half of all Kayo subscribers and soccer is probably 25% (at best) or less, before even getting into not everyone watching each game.  Cricket ratings outdo the soccer 5 to 1 on Foxtel, so if soccer was 25% that's putting it at 2 to 1, which is probably overly generous.

The only Foxtel Now streaming numbers in OzTam VPMs for A-League were 3K and less.  Socceroos got 15K in some Asian Cup games which are reflective of their higher ratings on Foxtel compared to A-League.

In terms of the Telstra app, it has very low penetration compared to the AFL and NRL apps based on downloads.  Kayo has half the number of downloads as MyFootball probably but would have a way higher conversion rate.

There's probably less than 15K (average across the game, not stream starts) watching any A-League game via streaming across all platforms, and more likely less than 10K for the vast majority of games.

“No I said the guy said he had seen the figures ... ”

guy on internet says something.

Well then. Double case closed.

The amount of people talking absolute shit on this thread is astonishing 😂

So you are an expert in analysing this stuff that no one has seen... I acknowledged a poster says he has seen the figures via his job ... no greater than that...

You could be right maybe of 1 person in the 100K is streaming Football... no one knows so the doom and gloom predictions have as much credibility as the boom predictions. 

clearly there's no boom

I'm not making claims that are clearly false like that Soccer is driving a lot of Kayo subscriptions.  The most watched games on Kayo would be the three ODIs against India but I doubt they had a streaming average of more than 33K.  Superbowl and Asian Cup games would be up there with the most watched BBL games.  A-League is a long way behind the Asian Cup, that is just a fact from publicly available ratings and also Google Trends data.

https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=bbl%20streaming,a-league%20streaming,soccer%20streaming,cricket%20streaming,asian%20cup%20streaming

I am not claiming a total bust, nor is it a total boom like some have tried to claim-I've tried to provide a reasonable estimate of what the numbers actually are based on actual available data that is in line with general trends.

Would I believe there as many stream starts on Kayo as the ratings for some games on Foxtel?  Yes, A-League games could be getting 15-20K stream starts on Kayo but the average number streaming throughout the game would be 5K with 20K stream starts.  You can look at tennis, cricket, AFL, NRL and soccer streaming data to see that the average stream viewing time is 20-30 minutes for live sport.

The Nuvo New Dawn is near!