Verified account 1m1 minute agoMore#TVratings Friday STV #ALeague #FoxSports#SYDvADL 41k

That's really good considering the rain in the Northern Territory. 

Anything over 40k needs to be considered decent these days.

Yep, over 40k is very good these days

The average of the 74 data points that I have for this season is 41k.  With 27 data points missing and almost all of them at the lower end of the spectrum the actual average is lower than the 41k.

Well they better start counting streaming numbers because the foxtel is as good as dead and buried. Both my dad & brother in law canceled last year and now stream and when NBN finally comes to my neighborhood in July. I will be canceling foxtel and going Kayo, with Netflix and Optus . 
I'm just waiting, this will be happening all over Australia,  foxtel as we know it will be dead in 5 years. 

You said "OzTAM are trying to figure out how they do including streaming" which is blatantly false-they already do it.  Kayo and Telstra (and Optus) have so far elected not to be measured.

Best A-League VPM is 6K.  Foxtel Now has 300K subscribers yet you expect Kayo with 100K is going to outdo Foxtel Now by significant margins?  Don't think so.

The My Football App has a fraction of the install base of the AFL or NRL, so probably covers 5% of the Telstra Live App passes  (75K total).  And again would be lucky to average 6K streams for the most watched game.  Likely reality is about 3K (probably less but I'm being generous) for each of these platforms, so maybe 9K in total which would still be a huge proportion compared to the broadcast audience for anything else although HAL (and soccer) probably does better on streaming ratios.

Cricket outstrips soccer 7 to 1 in terms of Kayo related searches.  The biggest soccer related spike (Asian Cup) is outdone 4 to 1.  If Kayo subscribers are only interested in cricket or soccer, that is 4 to 1-less than 20% of the user base of Kayo.  https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=kayo%20asian%20cup,kayo%20cricket,kayo%20bbl,kayo%20soccer,kayo%20superbowl

So if 22K soccer related subscribers all started the stream to a game just once, the average expected viewership for the entire game would be less than 6K.

You can alternatively work this out by saying the biggest cricket audience for an ODI may have been 50K (doubt it).  Asian Cup got half of that 25K, A-League games get less than half of that 12K.  More realistic but still optimistic is about 30K for the ODI, 8K Asian Cup (a quarter like searches suggest), 4K A-League at best and that's a wildly positive projection of how many subscribers might be consuming the most watched game.

So now we can be out of the dark and see that streaming is somewhere between 0 and SFA if one applies some reasonable calculations.  It is not 100K and it is not 50K for a game that are streaming it, so don't pretend that it could be.

@RossL, talk about a slap in the face for the nuvo new dawners!!

basic arithmetic

Vic v jets 30k on fox

Another slap to the penis to Nu Metal fans

@RossL

You’re trying hard to sound like you know what you’re talking about, and I’m not sure who’s benefit that is for? Or whether you’re here for a troll, a discussion, or just to “prove” the answer is negative for football?

The language used suggests you’ve never seen the inside of a telecommunications network that’s for sure and just reconfirms what I stated, that they’re still trying to figure things out.

OzTAM is a research firm set up to estimate television broadcast audience based on sampling boxes in a few thousand homes, it’s not without its controversies and while there are questions over its methodologies it is widely accepted as the defacto standard.

Why it was set up is relevant - without it there is no way of knowing what a programs viewing audience was. But it’s not an actual measure but rather an estimatation based on certain algorithms which must be “true” for the calculation to be in the right ball park. These algorithms are based on a wide range of social factors and include a fair few assumptions and dependencies.

One of the dependencies is that society behaves in both a predictable and a somewhat homogeneous manor. If this predictability or homogeneous nature is not true then the algorithms fall apart.

This is before we get into the debate on the importance of viewing figures reliant on a free locked in audience suitable for saturated advertising vs subscription audience locked in for a fee to guarantee access vs streaming reliant on I s/outs for advertising triggers.

It’s not a simple market to estimate, nor are behaviours predicable whereas OzTAM try to predict the behaviour of a typical household and extrapolate a number, the household now has multiple devices, multiple access points and multiple viewers doing their own thing.

(I personally have no idea what my kids are streaming. No idea and yet one show last month had over a million ANZ streams active (some geek in Melbourne I’ve never heard of) but it didn’t show up in oztams figures. Funny that?)

The thought that OzTAM (owned by 7, 9 and 10) have figured out (a) the necessary algorithms for streaming and (b) the necessary understanding of societal behaviours that are different for multi channel streaming where narrow interest groups behave differently to FTA broad-based behaviours is intriguing. I don’t think they have - I think they’re applying yesterday’s norms to today’s problems. That’s before we get on to their potential conflict of interest ie they’re not streaming service providers as such, they still need/want FTA to have relevance as long as possible.

And then there’s the question why don’t the major streaming providers participate?

The answer is - they don’t need to, they KNOW the number of streams on their platforms +/- zero. Meaning they know exactly how many streams are active (not the same as viewers mind you) and all the details.

They also know how people have accessed their steam whether it’s via mobile or broadband as well as geo-data. So if these providers know these numbers, why don’t they release them? If OzTAM can estimate them with any accuracy based on their sampling and algorithms, why don’t the streaming service providers release them?

My guess is OzTAM are way off the mark with their guessing.

Now I will admit to not realising OzTAM had started this (which seems to be causing you some delight?) but that’s quite useful because we can pick an event from the recent past.

The E-League final had over 2,000,000 streams (not the same as viewers etc etc), can you see how that was recorded by OzTAM?

Now finally, i’ll start where I finished - if you’re here for the debate great, if you’re here to prove that football is sh*t and the ratings prove it don’t bother me.

(Hope there’s not too many typos in this, typing in the back of a car on the way to Sorrento)

You haven't read how OzTam VPM works.  They literally measure every single stream if the streamer implements the SDK.  No sampling involved.

https://oztam.com.au/vpmhowworks.aspx

VPMs are precisely accurate, no guessing about how many streams.  The guess would be how many viewers per stream (not part of OzTam VPM numbers) or the demographic data which is being done by panel AFAIK.

Why don't Kayo and Telstra release their data?  Because it is proprietary and they're not trying to impress advertisers anywhere near as much as Seve/Nine/Ten/Foxtel.  And let's be honest there's little for Kayo to boast about in taking ~80 days to reach 100K subscribers.

No idea about the E-League, didn't come in the top 20 for broadcast did it?  And doesn't appear above 10K for VPMs on Foxtel Now.  I can see how it would get 2M views on Twitch or YT though-probably a large fraction from outside of Australia though.

Top things VPM-wise: Melbourne Cup 85K, State of Origin 1 54K, NRL Grand Final 45K, Superbowl 43K (combined Seven + Fox).

https://twitter.com/DeporFinanzas/status/1102010750632001538

1.@WgtnPhoenixFC 37,8K 2.@SydneyFC 11,4K3.@MelbourneCity 6,40K

Meaningless numbers and thoroughly underwhelming

City v Perth didn’t make the top 20.

What great progress by the CFG.

Mediaweek TVratings Friday STV #ALeague #FoxSports#BRIvWSW 42k

It's low ,but based on the new paultry standard we have reached ,it's surprisingly good.
Maybe those Wanderers fans are dreaming the impossible?

How is it good. Just because the standards of drop doesn't make it good.

Big blockbuster tonight. Should rate well. Nice choice for a Saturday night game

So we have low ratings for the A League with relatively few people watching and abysmal ratings for the NPL leagues with virtually no one watching.
Let’s see what FFA and state feds do to to respond and what the differences are.

Are you implying you expect and second tier semi pro competition to rate the same as a full time pro league.

Dillusional AdrthoFromBulgaria

For comparison,the knights v greens match got 4.3k views on youtube in less than 24hrs. 

😂😂😂

26k #CCMvWEL

Banger of a result considering there is a moderate tropical storm out near Madagascar. 

Fucking Hell, that is decent for that match.

Yeah, sounds like bullshit, I just watched all the NSW NPL games and the best viewer numbers I got was about 200.

But it has, the bigger games seem to get 4k and the average match far less.

However that is misleading, it is 4k total views, which includes someone watching for 1 second. The concurrent viewers when it is live is probably closer to a few hundred.

A viewer must be watching for more than 5 seconds I believe. 

But thanks adrtho.