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paulbagzFC
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Ditch the cap, let owners spend their money how they like. -PB
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CS
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I don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose.
I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League.
Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment.
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paulc
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Group: Forum Members
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+x+x+xA-League is not a valuable asset and will depreciate in value the more time goes on. Why would Optus want to jump in now? Not to mention the fact that Optus as a business, like every other business, is currently reeling. This is not the time to make big moves. The A-League will be gone in 6-8 months unless there is a big cash injection from somewhere to keep it afloat. I can't see it happening. At least the Nix made it to the end of the league!
That statement is just blatantly wrong and used to justify somewhat of an extreme point.
Business that aren't “reeling” at the moment include abettors, butchers, bakers, logistics companies struggling to cope with a huge surge in demand from food retailers and home delivery requirements, any company involved in medical supplies, medical testing particularly related to temperature and virus detection (of all kinds), engineering firms involved in the sale, service, upgrade of equipment used in the food industry who have more work than they can shake a stick at, heavy engineering suppliers as owners of mechanical assets (diggers, excavators etc) put them in to much needed service/repair/upgrade in anticipation of a mini-boom in construction activity before Christmas. Telcos aren’t reeling as people have clearly decided home and mobile broadband are essential services and they’re even struggling to keep up with demand for alternate services for businesses wanting voice and video conferencing, data services, disaster recovery services and remote working. Accountants aren’t “reeling” as they guide clients through the necessary steps to claim nearly $200 billion in government assistance. And finally Private Equity is active, monitoring current portfolios and looking for acquisition of struggling assets.
It’s a longer list of business that are struggling admittedly, but not all businesses are in the same boat. And those that are, this will pass despite the obvious pain.
Agree that not all businesses are "reeling", but significant economic declines tend to impact everyone to some extent, some more or less than others. But Singtel's share price has dropped c.25% since mid-February. This would have a clear impact on Optus' decision to go for the HAL rights, and if so, the price they would offer. The only businesses that are doing well are the ones that are needed for life's essentials. Sport isn't one of them, I agree.
In a resort somewhere
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paulc
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Group: Forum Members
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+xDitch the cap, let owners spend their money how they like. -PB Mate, they couldn't even spend a token dollar on advertising such is their understanding.
In a resort somewhere
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paulc
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Group: Forum Members
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+xA-League is not a valuable asset and will depreciate in value the more time goes on. Why would Optus want to jump in now? Not to mention the fact that Optus as a business, like every other business, is currently reeling. This is not the time to make big moves. The A-League will be gone in 6-8 months unless there is a big cash injection from somewhere to keep it afloat. I can't see it happening.At least the Nix made it to the end of the league! Frank Lowy had the contacts and pulling power. But you know - 'anything is better than Lowy'.
In a resort somewhere
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WC1day
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Group: Forum Members
Posts: 1.2K,
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+x+xA-League is not a valuable asset and will depreciate in value the more time goes on. Why would Optus want to jump in now? Not to mention the fact that Optus as a business, like every other business, is currently reeling. This is not the time to make big moves. The A-League will be gone in 6-8 months unless there is a big cash injection from somewhere to keep it afloat. I can't see it happening. At least the Nix made it to the end of the league!
That statement is just blatantly wrong and used to justify somewhat of an extreme point.
Business that aren't “reeling” at the moment include abettors, butchers, bakers, logistics companies struggling to cope with a huge surge in demand from food retailers and home delivery requirements, any company involved in medical supplies, medical testing particularly related to temperature and virus detection (of all kinds), engineering firms involved in the sale, service, upgrade of equipment used in the food industry who have more work than they can shake a stick at, heavy engineering suppliers as owners of mechanical assets (diggers, excavators etc) put them in to much needed service/repair/upgrade in anticipation of a mini-boom in construction activity before Christmas. Telcos aren’t reeling as people have clearly decided home and mobile broadband are essential services and they’re even struggling to keep up with demand for alternate services for businesses wanting voice and video conferencing, data services, disaster recovery services and remote working. Accountants aren’t “reeling” as they guide clients through the necessary steps to claim nearly $200 billion in government assistance. And finally Private Equity is active, monitoring current portfolios and looking for acquisition of struggling assets.
It’s a longer list of business that are struggling admittedly, but not all businesses are in the same boat. And those that are, this will pass despite the obvious pain.
Tell that to the 2 million people out of work over the last two weeks. The best advice is we are looking at a 20% hit to demand over the next quarter. Even with the massive government support we are looking at 5% to 10% falls in GDP over the next year. Some will do well in the short term but a 10% hit to GDP will hurt every business.
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Waz
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Group: Forum Members
Posts: 19K,
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+x+x+xA-League is not a valuable asset and will depreciate in value the more time goes on. Why would Optus want to jump in now? Not to mention the fact that Optus as a business, like every other business, is currently reeling. This is not the time to make big moves. The A-League will be gone in 6-8 months unless there is a big cash injection from somewhere to keep it afloat. I can't see it happening. At least the Nix made it to the end of the league!
That statement is just blatantly wrong and used to justify somewhat of an extreme point.
Business that aren't “reeling” at the moment include abettors, butchers, bakers, logistics companies struggling to cope with a huge surge in demand from food retailers and home delivery requirements, any company involved in medical supplies, medical testing particularly related to temperature and virus detection (of all kinds), engineering firms involved in the sale, service, upgrade of equipment used in the food industry who have more work than they can shake a stick at, heavy engineering suppliers as owners of mechanical assets (diggers, excavators etc) put them in to much needed service/repair/upgrade in anticipation of a mini-boom in construction activity before Christmas. Telcos aren’t reeling as people have clearly decided home and mobile broadband are essential services and they’re even struggling to keep up with demand for alternate services for businesses wanting voice and video conferencing, data services, disaster recovery services and remote working. Accountants aren’t “reeling” as they guide clients through the necessary steps to claim nearly $200 billion in government assistance. And finally Private Equity is active, monitoring current portfolios and looking for acquisition of struggling assets.
It’s a longer list of business that are struggling admittedly, but not all businesses are in the same boat. And those that are, this will pass despite the obvious pain.
Tell that to the 2 million people out of work over the last two weeks. The best advice is we are looking at a 20% hit to demand over the next quarter. Even with the massive government support we are looking at 5% to 10% falls in GDP over the next year. Some will do well in the short term but a 10% hit to GDP will hurt every business. Of course it will. But I was responding to the incorrect comment in the original post that all businesses are hit. They’re not.
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Burztur
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Group: Forum Members
Posts: 9.1K,
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+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight.
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bettega
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Group: Forum Members
Posts: 4.8K,
Visits: 0
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+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. it's a slap in the face....to someone
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banzai
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Group: Forum Members
Posts: 408,
Visits: 0
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+xI don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose. I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League. Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment. Maybe for the A-league but for the rest of football in the country, including juniors who were due to start seasons it will be a disaster. Many local clubs could go under.
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Footballer
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Group: Forum Members
Posts: 1.2K,
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+xI don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose. I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League. Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment. root and branch would be devastating. it would take another 10 years for a national comp to get up and going.
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Footballer
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Group: Forum Members
Posts: 1.2K,
Visits: 0
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+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL
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scott20won
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Group: Forum Members
Posts: 2.8K,
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+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL Optus - move the season to calendar year we need content during European summer.
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patjennings
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Group: Forum Members
Posts: 6.7K,
Visits: 0
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+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start.
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banzai
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Group: Forum Members
Posts: 408,
Visits: 0
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+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. How long is the EPL locked in for? Is it possible Telstra would then put in an over the top bid for the EPL just to screw Optus.
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Burztur
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Group: Forum Members
Posts: 9.1K,
Visits: 0
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+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power.
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Waz
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Group: Forum Members
Posts: 19K,
Visits: 0
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+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco.
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Muz
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Group: Forum Members
Posts: 15K,
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+xI don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose. I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League. Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment. Agree with all of this. Well said. Blow it up now and reboot it with a proper pyramid. And if that takes a few years, it takes a few years.
Member since 2008.
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bettega
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Group: Forum Members
Posts: 4.8K,
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The possibility of ushering in the full pyramid much quicker thn anyone was anticipating, might be our one saving grace.
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charlied
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Group: Forum Members
Posts: 2.4K,
Visits: 0
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+x+xI don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose. I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League. Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment. root and branch would be devastating. it would take another 10 years for a national comp to get up and going. The A League would have been gone at the end of this TV deal anyway without optus riding in as a white knight. Fox have become a nightmare. Anyway what we think is neither here nor there. It's over now and if Optus aren't interested, so is the A League.
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mouflonrouge
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Group: Forum Members
Posts: 2.8K,
Visits: 0
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+x+xI don't know what others think, but I'm swinging round to the view that purely for football in this country, this forced catharsis is the pain we needed to have. The A League was completely broken and going nowhere but down. At least this way, the pain is short and sharp and definite, and all the codes are getting the same dose. I had got to the point where the A League had frustrated and disapppointed me so much that I was disengaging to a degree I would not have thought possible 10 years ago. The management was comedically bad. Much of the football was horrible. There were hardly any exciting young players coming through. Coaching was narrow, conservative and smotheringly risk averse. The salary cap had gone from necessary evil to a strangler fig choking the life out of the League. Better painful root and branch renewal than more death by a thousand cuts of boredom and disappointment. Agree with all of this. Well said. Blow it up now and reboot it with a proper pyramid. And if that takes a few years, it takes a few years. I agree 100% as well. Blow the house down and let's start again, with full pyramid. Well said the both of you.
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lebo_roo
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Group: Forum Members
Posts: 2.1K,
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+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. So many people don't understand this point. The whole reason companies like Foxtel pay the amounts for tv deals like these is to promote the league and encourage its spending on better players, therefore having a better product to telecast. They don't pay the FFA the 57 million because thats its worth when they are the only bidder, they are in partnership with the league in building up the product so they can get more subscriptions. That's my opinion anyway.
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Burztur
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Group: Forum Members
Posts: 9.1K,
Visits: 0
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+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m?
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jatz
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Group: Forum Members
Posts: 361,
Visits: 0
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+x+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m? Thats about $700 per subscriber, or $60 a month per subscriber. So saying its worth $100 mill is accurate, if all the subscribers are taking really high end product, and the telco doesn't want to make any profit, and doesn't incur any other costs per subscriber.
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AJF
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Group: Forum Members
Posts: 2.7K,
Visits: 2
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+x+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m? Considering Optus charge $5 per month to add Sport to their mobile plans, how do you get $100M
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Bundoora B
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Group: Forum Members
Posts: 12K,
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+x+xA-League is not a valuable asset and will depreciate in value the more time goes on. Why would Optus want to jump in now? Not to mention the fact that Optus as a business, like every other business, is currently reeling. This is not the time to make big moves. The A-League will be gone in 6-8 months unless there is a big cash injection from somewhere to keep it afloat. I can't see it happening.At least the Nix made it to the end of the league! Frank Lowy had the contacts and pulling power. But you know - 'anything is better than Lowy'. lowy is a silent queef compared to cfg
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notarobot
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I can see the league been rebooted next March to run In direct opposition to NRL and AFL , Optus will be our new platform and don’t be surprised if there is some cross pollination with the J league ,
Asia is where football’s future lies and with the proper content and sponsorship deals the Asian markets is the way to go.
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Waz
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Group: Forum Members
Posts: 19K,
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+x+x+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m? Considering Optus charge $5 per month to add Sport to their mobile plans, how do you get $100M You absolutely hit the nail on the head with that question. The ability to charge for content and the ability to raise revenue from advertising has diminished significantly - and that’s the FoxTel business model. It’s not a new phenomenon, it’s been happening for 20 years in the rest of the world although Australia for some reason has been way behind (15+ years) due to crappy infrastructure and monopolistic regulation (or at least regulation that supports duopolies!).
The math on this is very simple and it’s proven in the rest of the world.
For it to work you have to have infrastructure, ideally both fixed broadband and mobile, and ideally infrastructure that is already established ie more data going across it doesn’t incur additional cost in network upgrades (once this occurs the data is technically broadcast (almost) for free driving major profits.
So assuming 150,000 people will buy in to HAL content:
Fox Sports with the HAL:
* 150,000 x $25/month for Kayo
* for a 7 month season
* is worth $26.2m
* plus advertising and sponsorship.
The drawback is Fox Sports don’t own their own network so they have higher costs in delivering content via Kayo so that $26m delivers low net margin.
Their upsell model is to get customers on to the Full service and pay $60/month but even if they did that it’s still only worth $63m if everyone did that, and it’s still low margin.
So the maths don’t work for Fox Sports and it’s obvious in their financial numbers.
For Optus Sports with the HAL:
* 150,000 x $5/month for Optus Sports
* for 7 months
* is worth a mere $5.5m/year
The Optus (Telco Industry) business model is not based on selling content, it’s based on selling connectivity - fixed and mobile phone plans which collectively are worth $63/month to each user.
Now the Maths stacks up:
* 150,000 x $63/month for Mobile/Broadband
* for 12 months now because people keep mobile/broadband for longer than the season.
* is worth $113m
And because of the sunk infrastructure cost that $113m is highly profitable which is why Optus could afford to blow Fox Sports out of the water (twice) for their EPL bid .... and why Fox Sports will never be able to take it back from Optus as long as Optus want it.
Hope that explains it.
EDIT: I should add that just because Optus can make good profits out of content doesn’t mean they will over pay for it. Assuming Fox Sports are out of the equation the FFA need competition from someone like Telstra to get the selling price up. I’m not sure Telstra are up for that just yet.
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Burztur
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Group: Forum Members
Posts: 9.1K,
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+x+x+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m? Thats about $700 per subscriber, or $60 a month per subscriber. So saying its worth $100 mill is accurate, if all the subscribers are taking really high end product, and the telco doesn't want to make any profit, and doesn't incur any other costs per subscriber. This is the unknown. What is Optus expecting on their overall margin and what are the other fixed costs?
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Waz
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Group: Forum Members
Posts: 19K,
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+x+x+x+x+x+x+x+x+x+x+xSo Optus announced they would start broadcasting marble racing on April Fools. Shame because the videos on Youtube of marble racing are actually pretty fun. personally, it seemed pretty poor taste on the part of Optus What have they done wrong? Have Optus themselves ever actually publicly shown interest in the AL, and can they be considered leading us on? Because all I see is a big company either: - making our lives better by giving live anything (if not a joke) - having some light hearted fun (if a joke) Optus has offended forumites since we expect them to swoop in and be our white knight. OPTUS: we'll give you $20M per season, for 6 years FFA: um, but that's not nearly enough. we need at least $40M to stay alive OPTUS: we'll give you $25M FFA: um. please? OPTUS: we'll stick with EPL If, and it is a big if, Optus want the A League they will pay considerably more than that. Not because the current product is worth it, but because they want the product to be worth it to drive NBN contracts away from Telstra. J-League A-League and EPL would be a good start. I think you overestimate the HAL pulling power. If the HALs pulling power is only 150,000 it’s worth over $100m to a Telco. Do you think the HAL can pull 150k unique subscribers? And how do you calculate the 100m? Thats about $700 per subscriber, or $60 a month per subscriber. So saying its worth $100 mill is accurate, if all the subscribers are taking really high end product, and the telco doesn't want to make any profit, and doesn't incur any other costs per subscriber. This is the unknown. What is Optus expecting on their overall margin and what are the other fixed costs? Telcos with infrastructure (Telstra and Optus and possibly TPG) who own their own infrastructure incur little network costs. Telcos call this “opening the pipes” meaning the pipe (fibre cable) is already there and in use and it costs (virtually) nothing extra to put more data down it - so increased network costs with more content are negligible.
The additional costs would be cost to acquire the content and any production costs.
Which even at the current rates where Fox Sports are paying something like $18m to produce the HAL and $55m to acquire the rights would leave Optus with a healthy profit unlike Fox who clearly lose money if they can’t pass costs on in subscription charges (Kayo is admitting they can’t).
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