Axe ‘terrible’ A-League 2nd division plans says former NSL star turned economist...


Axe ‘terrible’ A-League 2nd division plans says former NSL...

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df1982
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By the way Arthur this is a very good response and I agree with a lot of it. The issue is that I don't think you can have NSD clubs based on volunteers and donations, which is how a lot of the NPL clubs are run. They have to be professional organisations (not necessarily with a full-time pro playing squad) getting their revenue primarily from commercial sources. Since broadcasting will bring in minimal revenue, then this will mainly be gate takings (including concessions, sponsorship and a little bit from merchandising (maybe also transfers if and when a system if put in place). And this probably means you need average crowds of 2-3000 per game at a minimum to make it sustainable.

How many clubs could really hope to reach this level of support? I have no doubt South Melbourne can. And some regional areas too if they don't get snapped up by A-League expansion (Wollongong, Canberra, Hobart, Gold Coast). Maybe Olympic, Knights, Sydney Utd. But for clubs like APIA, Heidelberg, even Adelaide City it would be much more of a stretch. The last thing we would want is for the NSD to be such a money sink that clubs go bankrupt, or there is a constant turnover of clubs dropping out for financial reasons.
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Arthur - 7 Jun 2021 8:19 PM
http://www.australianfootballclubs.org.au/uploads/9/8/8/1/9881717/20210118_aafc_nsd_progress_report_final.pdf
https://resources.fifa.com/image/upload/fifa-comparative-analysis-of-second-and-third-divisions.pdf
So what is the AAFC proposal in summary point form:

Start 2023
12 Clubs selected based on commercial viability
Clubs are prepared to meet the costs of the League, cost neutral for FA
Facilities to meet FFA Cup criteria (If anyone is involved with a Club that has played FFA Cup they will know what this is) min capacity 3,000 with Corporate Hospitality facilities.
Clubs must have a Womens program (meaning Senior WOmen to Miniroos Girls)
Coaches must be min A Licence
Promotion only until a 16 team competition (via promotion) the P/R from NSD to NPL to commence
2025 Womens NSD to commence
2028 more than 40 Clubs to meet NSD criteria
2028 and beyond  Most Clubs have 12K-15K boutique stadia
2028 and beyond P/R to AL can begin we have a connected pyramid
Preference is for a singular NSD comprising 12-16 teams rather than conferences or NPL with extended NPL Finals (the Champions League Model) Series.
They want a competition with genuine meaning, allowing the teams to play home and away against the best second tier teams in the country.

There's plenty in there to digest, but the common theme is really about GROWTH more Clubs with better facilities and structure, providing players with not only a National Platform but more destinations, a Womens 2Div, better youth Academies. They also expect interest to grow in the game, which is of benefit to the AL
Personally can't see whats the problem!

Read it for yourself, once you do you come to realise that Mr Brunoskevic really doesnt know what he's talking about and the author hasn't done his due diligence.


Fantastic couple of posts Arthur. Perfectly crystalized the intent and reasoning behind getting this thing up and running. I am particularly pleased by the intent to have 40 clubs compliant with NSD criteria by 5 years from establishment. Bravo AAFC
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df1982 - 7 Jun 2021 9:04 PM
By the way Arthur this is a very good response and I agree with a lot of it. The issue is that I don't think you can have NSD clubs based on volunteers and donations, which is how a lot of the NPL clubs are run. They have to be professional organisations (not necessarily with a full-time pro playing squad) getting their revenue primarily from commercial sources. Since broadcasting will bring in minimal revenue, then this will mainly be gate takings (including concessions, sponsorship and a little bit from merchandising (maybe also transfers if and when a system if put in place). And this probably means you need average crowds of 2-3000 per game at a minimum to make it sustainable.

How many clubs could really hope to reach this level of support? I have no doubt South Melbourne can. And some regional areas too if they don't get snapped up by A-League expansion (Wollongong, Canberra, Hobart, Gold Coast). Maybe Olympic, Knights, Sydney Utd. But for clubs like APIA, Heidelberg, even Adelaide City it would be much more of a stretch. The last thing we would want is for the NSD to be such a money sink that clubs go bankrupt, or there is a constant turnover of clubs dropping out for financial reasons.

If you read Arthurs respone, its fairly clear that dismissing potential revenue benefits and opportunities that will come with national platform as mearly "volunteers and donations" may very well be your opinion (and Frank Brunoskevic's) but is not one shared by at least 34 member clubs. If you're only opposition to this is some kind of concern for the financial well being of clubs that have been shat on by the FFA and its sycophants for the past 17 years, I would tell you not to concern yourself. The Championship clubs going into this do so with open eyes and no financial burden to FA or APL, if it all fails in a massive heap then at least you can celebrate the demise of a few more undesirable ethnic clubs...... 
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df1982 - 7 Jun 2021 8:54 PM
St. George still exists, they're in NPL 2 in NSW. And Newcastle Rosebud United is Adamstown Rosebud in the NNSW NPL (one of the oldest clubs in the country, founded in the 1890s).

Excellent, my bad, I thought St George had gone the way of its former home ground, and wasn’t sure of NRUTD.


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JS is the biggest lapdog in Australian football.  By far.



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df1982 - 7 Jun 2021 9:04 PM
By the way Arthur this is a very good response and I agree with a lot of it. The issue is that I don't think you can have NSD clubs based on volunteers and donations, which is how a lot of the NPL clubs are run. They have to be professional organisations (not necessarily with a full-time pro playing squad) getting their revenue primarily from commercial sources. Since broadcasting will bring in minimal revenue, then this will mainly be gate takings (including concessions, sponsorship and a little bit from merchandising (maybe also transfers if and when a system if put in place). And this probably means you need average crowds of 2-3000 per game at a minimum to make it sustainable.

How many clubs could really hope to reach this level of support? I have no doubt South Melbourne can. And some regional areas too if they don't get snapped up by A-League expansion (Wollongong, Canberra, Hobart, Gold Coast). Maybe Olympic, Knights, Sydney Utd. But for clubs like APIA, Heidelberg, even Adelaide City it would be much more of a stretch. The last thing we would want is for the NSD to be such a money sink that clubs go bankrupt, or there is a constant turnover of clubs dropping out for financial reasons.

It will be upto the minimum criteria and process of selection.
Then moving on from the starting point it will be down to Clubs to work towards improving their circumstances.
Using the AL as an example the first 8 didn’t have the resources or finances they have now. Or consider AFL, there was a time that the majority of the support were volunteers, with time this changes
so it is a starting point in time.
if we don’t have the starters then so be it.
Its obvious though if a NSD gets up the benefit is to the game, as we will have more and stronger clubs as destinations for our players.
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4 Years Ago by Arthur
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Many mention SMFC as a a strong contender for a NSD.

So taking SMFC what does it mean for them to be in a NSD and how would it affect them.

Currently they play in NPL, basically a suburban Competition.

They generate $700k in sponsorship, $200K from shirt auction night and end of season presentations, $200k in catering and $200k match day/merchandising/fundraisers/ business coterie.
Thats $1.3mill in a surburban competition. If they play one game in the FFA Cup against AL opposition that game (when they played Sydney FC) generates $180k.
Currently SMFC has an average crowd guestimate of 800 a game.
In a NSD division what happens.

Well yes attendances will go up.
Attendances will grow, effectively due to the calibre of opposition and the national platform. Even if we make an assumption that the average moves to double 1600 a game the flow on effect is doubling catering sales, doubling function revenue, doubling catering revenues, doubling memberships, doubling merchandising sales.

Sponsorship, due to the National Platform will result in, more funds from existing sponsors due to the higher exposure, retaining sponsors will be markedly easier, and signing new sponsors will be a better selling option.
And of course FFA Cup matches will have a stronger edge, as the National platform will provide the Club better players, providing greater match tension and therefore interest. The revenue from of these games would be higher than the $180K they generated a few years ago against Sydney FC

Replicating this amongst analysis across 12 teams in a NSD or a National Platform gives you an idea of the effect on Club revenues.

Seriously a no brainer.

And I don't know why Mr Brunoskevic as a business banker couldn't provide similar assesment.
Edited
4 Years Ago by Arthur
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Arthur - 8 Jun 2021 7:28 AM
df1982 - 7 Jun 2021 8:54 PM

Excellent, my bad, I thought St George had gone the way of its former home ground, and wasn’t sure of NRUTD.

Old ground still as is - abandoned very sad.

Yep they are still alive importantly !
Got demoted from PL1 end of 2014 season.
Hanging in PL2 around 7th atm.
The St GeorgeFA had other ideas as well :

St George City FA was established by the Board of St George Football Association (SGFA) with the objective to obtain a Football NSW National Premier League  (NPL) Youth Licence (13-16) to ensure a full pathway is provided from under 9 (via SAP) through to 16 years for aspiring local players, via the Association.

To achieve this objective, SGFA was required to establish a senior entity to compete in the Football NSW State League Mens competition and ultimately strive for promotion to the NPL 3 Mens competition. Promotion from State League would result in the entity being provided a licence to compete in NPL 2 Youth competitions.

In 2017, SGFA achieved its first objective, winning promotion from State League to NPL 3 Mens and a licence in the NPL 2 Youth league. As a result of this Football NSW required SGFA to establish a new legal entity to compete in NPL and as such St George City FA was born with the its sole purpose (as state in its constitution) to deliver the representative and development programs on behalf of SGFA.

The Club and program has quickly built itself to be recognised one of the most progressive, dynamic and successful football organisations in NSW and in 2019 will be competing in the NPL 2 Mens and NPL 1 Youth competitions, following promotion from NPL 3 Mens in 2018.

So now both these StGeorge Clubs compete in PL2.
SGFA currently 1st on the ladder !
They hold stations they'll be in PL1 next season.

So the area is still strong BUT at the same time I know from sources having 2 entities weakens them at the same time which is right.
1 strong StGeorge Club ala original Budapest would be a force as it once was back in the days and easily in PL1 in turn put themselves in the NSD ring but alas not at this stage.

Your posts are wonderful to read Arthur and all makes sense.
Being a NPL supporter at grounds weekly I can see the vision easily and always have.





Love Football

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@LFC

Thanks for the St George update, much appreciated.

Also appreciate your comments on my posts regarding this topic.

I hope to have provided some substance regarding this key issue.

I also note it would be a shame if the FA tries to either bring in one of their two muted models. A Champions League model at the end of the normal NPL season or conferenced leagues that includes or does not include AL U23 teams.

Both these models are dead ends.



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