A-League ratings down, but new streaming app likely to blame


A-League ratings down, but new streaming app likely to blame

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Melbcityguy - 2 Nov 2018 7:20 PM
Why is the Optus epl one better?

You can't watch it on screens bigger than 7 inches, i can't airplay it from this app to my TV or iPad mini

i find it hard to watch on my small sized iPhone



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Why is the Optus epl one better?
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I live the App. Watching now as well on my way home. It’s nowhere near as good as the Optus EPL equivalent but give it time
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Melbcityguy - 2 Nov 2018 5:48 PM
i'm watching on the telstra app now so know they have one viewer. Is anyone else watching? 

yep, decent game.


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i'm watching on the telstra app now so know they have one viewer. Is anyone else watching? 
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@ AJF

I doubt O’Rourke is all over this and I’m suspecting he no longer cares, he’s effectively out of a job come March anyway.

Someone needs to get their heads around exactly what’s going on, the competition itself is undoubtedly contributing but if 175,000 viewers (plus MyFootball App?) can tune into the Melbourne Derby overall then the basics are there.

But clearly the comp is losing some appeal.

Then there’s the split in viewership between FoxSports and Optus. EPL fans look to have left FoxSports and taken up home on a new platform. That no doubt contributes a big loss of football eyeballs and not something AFL/NRL viewing has to contend with.

Then there’s the new MyFootball App which is in its first year with football. The impact is unknown at the moment but the feedback on the platform is very good and that’s likely to compound the loss of FoxSports viewers.

Expansion won’t fix these factors, neither will pro/rel, or a second division even, so someone with some smarts needs to figure these things out.
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@Waz, thanks, I have seen the ratings in the ratings thread. Biggest concern is this season we have already used our Syd & Melb derbies in the first 2 rounds, whereas previous couple of seasons they were in rnds 2 & 3. To have such a large drop while showing your historically biggest draw cards should be a cause for concern.









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inala brah - 2 Nov 2018 10:02 AM
tomw - 1 Nov 2018 8:11 AM

it seems clear that the numbers are shit and they are sitting on it until this news cools off a bit

Greg wouldn't fib about this, paulc says so.

Closed HAL is failing with 10 teams
Closed HAL failed with 11
FFA forced to try a 12 team Closed HAL thatll just create 2 more mid table also-rans
and still this weird 16-team panacea gets trotted out. 
Theres a sticky for this nonsense
https://forum.insidesport.com.au/1617388/The-Aleague-Expansion-Thread

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@ AJF

Here’s the actual figures:

A League season average on Fox Sports:

2005-2006 – 42,054
2006-2007 – 55,465
2007-2008 – 69,745
2008-2009 – 63,792
2009-2010 – 54,018
2010-2011 – 44,968
2011-2012 – 65,789
2012-2013 – 74,659
2013-2014 – 65,109
2014-2015 – 59,749
2015-2016 – 55,193
2016-2017 – 63,422
2017-2018 – 51,169

https://mediaweek.com.au/histo...

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Those damn kids and their technology! 

-PB

https://i.imgur.com/batge7K.jpg

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Had a look at the Foxtel numbers for the other codes and average audience for the NRL was 240,879 in 2018 (up 3 per cent on 2017), compared to 184,821 for the AFL (down 7 per cent on 2017.Interstingly, the commentators put this down to the NRL being a tight contest this year increasing viewers while AFL had alot of one-sided games causing the drop.

Yet the HAL drops 50% over 2 years and its must be the audience switching to digital platforms, which conveniently cant be quantified. Nothing to do with the stale product.









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nomates - 1 Nov 2018 11:51 PM
AJF - 1 Nov 2018 9:56 PM

Wow you know 5 people or less that don't like the A-League? Mass hysteria!!!

50% drop in Foxtel viewers over 2 years, FTA numbers have collapsed so low they are no longer reported, and that's the best reply you have.











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tomw - 1 Nov 2018 8:11 AM
Midfielder - 31 Oct 2018 2:52 PM

As someone currently working on a streaming platform for a large media company, it's really not all that difficult. Telstra could easily give FFA numbers if they wanted to.

Even for broadcast, you get the ratings in first thing in the morning. This includes broadcast and digital. There are then updated figures released after a week, and then a month to account for people watching on demand, but these are not considered important. Note that these are for official ratings from OzTam. Unofficially you know immediately for streaming, because you have all the analytics data.

As for people switching to twitter or something for a bit and returning, it doesn't matter. You know it's the same viewer. 

it seems clear that the numbers are shit and they are sitting on it until this news cools off a bit

 




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AJF - 1 Nov 2018 9:56 PM
Eldar - 1 Nov 2018 9:14 PM

no, all are football fans and actively involved in local & NPL clubs, but unfortunately finding the repetitiveness and recycling of the HAL less interesting by the day.

Wow you know 5 people or less that don't like the A-League? Mass hysteria!!!


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Eldar - 1 Nov 2018 9:14 PM
AJF - 1 Nov 2018 8:59 PM

Are all the people you know AFL fans who never had an interest in the "HAL" in the first place, like you?

no, all are football fans and actively involved in local & NPL clubs, but unfortunately finding the repetitiveness and recycling of the HAL less interesting by the day.









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AJF - 1 Nov 2018 8:59 PM
melbourne_terrace - 1 Nov 2018 4:02 PM

this pretty much sums up the feeling most people I know have about the HAL, hence the ratings drops.


Are all the people you know AFL fans who never had an interest in the "HAL" in the first place, like you?


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melbourne_terrace - 1 Nov 2018 4:02 PM
bettega - 1 Nov 2018 2:34 PM

Forums are dead, they were critical in the foundation years to coordinate fan support and give us a place to discuss our passion when the rest of the media ignored us but  frankly the worlds moved on. The next generation are going to move onto social media with #sokkahtwitter and Facebook groups where they know they can directly interact with journos and club driven content.

Unwanted changes to this site since the transition to "insidesport" didn't help and coincided badly with the feeling of staleness within the league. People are just bored, i don't blame that most of the regulars have fucked off as they are probably also sick of discussing the same old shit for the last 10 years. 

this pretty much sums up the feeling most people I know have about the HAL, hence the ratings drops.










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melbourne_terrace - 1 Nov 2018 4:02 PM
bettega - 1 Nov 2018 2:34 PM

Forums are dead, they were critical in the foundation years to coordinate fan support and give us a place to discuss our passion when the rest of the media ignored us but  frankly the worlds moved on. The next generation are going to move onto social media with #sokkahtwitter and Facebook groups where they know they can directly interact with journos and club driven content.

Unwanted changes to this site since the transition to "insidesport" didn't help and coincided badly with the feeling of staleness within the league. People are just bored, i don't blame that most of the regulars have fucked off as they are probably also sick of discussing the same old shit for the last 10 years. 

P&R will fix it

Closed HAL is failing with 10 teams
Closed HAL failed with 11
FFA forced to try a 12 team Closed HAL thatll just create 2 more mid table also-rans
and still this weird 16-team panacea gets trotted out. 
Theres a sticky for this nonsense
https://forum.insidesport.com.au/1617388/The-Aleague-Expansion-Thread

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Melbcityguy - 1 Nov 2018 4:46 PM
bettega - 1 Nov 2018 4:44 PM

most of you blokes have a very high knowledge on what's going on learnt a fair bit here 

no doubt, I still come before first thing, even if traffic is down

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bettega - 1 Nov 2018 4:44 PM
Melbcityguy - 1 Nov 2018 4:39 PM

yeh, take it or leave it

most of you blokes have a very high knowledge on what's going on learnt a fair bit here 
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Melbcityguy - 1 Nov 2018 4:39 PM
I like this forum i think twitter is really overrated can't get into it 

yeh, take it or leave it

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I like this forum i think twitter is really overrated can't get into it 
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melbourne_terrace - 1 Nov 2018 4:02 PM
bettega - 1 Nov 2018 2:34 PM

Forums are dead, they were critical in the foundation years to coordinate fan support and give us a place to discuss our passion when the rest of the media ignored us but  frankly the worlds moved on. The next generation are going to move onto social media with #sokkahtwitter and Facebook groups where they know they can directly interact with journos and club driven content.

Unwanted changes to this site since the transition to "insidesport" didn't help and coincided badly with the feeling of staleness within the league. People are just bored, i don't blame that most of the regulars have fucked off as they are probably also sick of discussing the same old shit for the last 10 years. 

This can't be understated.


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bettega - 1 Nov 2018 2:34 PM
paulc - 1 Nov 2018 1:49 PM

traffic in the forum is a fraction of what it was about five years ago
once upon a time, you'd be onto the second page within a few hours to look up the latest posts, not anymore

Forums are dead, they were critical in the foundation years to coordinate fan support and give us a place to discuss our passion when the rest of the media ignored us but  frankly the worlds moved on. The next generation are going to move onto social media with #sokkahtwitter and Facebook groups where they know they can directly interact with journos and club driven content.

Unwanted changes to this site since the transition to "insidesport" didn't help and coincided badly with the feeling of staleness within the league. People are just bored, i don't blame that most of the regulars have fucked off as they are probably also sick of discussing the same old shit for the last 10 years. 

Viennese Vuck

Edited
7 Years Ago by melbourne_terrace
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paulc - 1 Nov 2018 1:49 PM
Benjamin - 1 Nov 2018 11:03 AM

I think there's been a general downturn in interest across the board except attendances.

Just need to look how poor this forum is attended compared to a few years back. Interest is down for whatever reason.

I'm confident ratings will go up but we'll see and compare notes again in a year or so.

traffic in the forum is a fraction of what it was about five years ago
once upon a time, you'd be onto the second page within a few hours to look up the latest posts, not anymore

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Benjamin - 1 Nov 2018 11:03 AM
paulc - 1 Nov 2018 10:31 AM

It seems that the current stance is they've all gone to streaming services - if that's the case it's unlikely they will come back to tv...  They may switch to an alternative streaming service if it's cheaper - but in order to be that cheap one would think the provider wouldn't be keen to pay top $.

The trend over the last couple of seasons has been down - the standard on the pitch doesn't seem that different, VAR has damaged the game - hopefully removing it/reducing its use will reverse that damage, the marquees aren't pulling audiences in.

I don't see the ratings improving any time soon - which means the next negotiation will be tough no matter who handles it. The 'new' FFA have been left with a big shit sandwich to chew their way through before things get better.  Championship & pro-rel won't save the game by building the A-League up, they will save it by providing an alternate, cost reduced, model - that will be less dependent on the tv deal - for the A-League owners to transition to.

FFA has set criteria for clubs to satisfy to compete in the A-League.  Although apparently higher than the FIFA and AFC minimum standards mandated in 2016 these higher standards, by FIFA Regulations, automatically become the standards used for Australian clubs to qualify for the ACL etc.  Will the reduced cost model established through the start up of the second division result in clubs being able to meet the established standards in Australia to qualify for the ACL?  If they don't is there a mechanism to reduce the minimum standards required for Australian clubs?  It would go against the purpose of the setting of minimum standards which is to improve the professionalism of clubs but for more sustainable football it might be worth taking the one off hit to minimum standards especially knowing that FIFA intends to ramp up the minimum standards over time so we wouldn't be locked into lower minimum standards long term.
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Benjamin - 1 Nov 2018 11:03 AM
paulc - 1 Nov 2018 10:31 AM

It seems that the current stance is they've all gone to streaming services - if that's the case it's unlikely they will come back to tv...  They may switch to an alternative streaming service if it's cheaper - but in order to be that cheap one would think the provider wouldn't be keen to pay top $.

The trend over the last couple of seasons has been down - the standard on the pitch doesn't seem that different, VAR has damaged the game - hopefully removing it/reducing its use will reverse that damage, the marquees aren't pulling audiences in.

I don't see the ratings improving any time soon - which means the next negotiation will be tough no matter who handles it. The 'new' FFA have been left with a big shit sandwich to chew their way through before things get better.  Championship & pro-rel won't save the game by building the A-League up, they will save it by providing an alternate, cost reduced, model - that will be less dependent on the tv deal - for the A-League owners to transition to.

I think there's been a general downturn in interest across the board except attendances.

Just need to look how poor this forum is attended compared to a few years back. Interest is down for whatever reason.

I'm confident ratings will go up but we'll see and compare notes again in a year or so.


In a resort somewhere

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FFA and all the media outlets will have to get their heads around what is happening.
It's too easy to say viewers have dropped over 50% over two years and correlate that with a loss of 50% of people who used to watch football.
Clearly there is more going on than anyone knows at this time.
If crowd figures are hitting all time highs and viewers are down 50% ,then a lot more research needs to go into what is happening with viewers.No media outlet that wants to be successful in the future can afford to just assume the problem is the product(in this case football).

People are still watching games and paying up to attend games in as big a numbers as ever before.They just aren't watching it on tv like before.




Maybe the football people are still subscribed to FOXSPORTS but arent tuning in .If that's the case then the product is the problem.


However maybe they have dropped their subscription?
That means FOXSPORTS aren't selling HAL the right way..ie.... its too expensive .
People are no longer prepared to pay a premium to watch the HAL ,when they know they are paying for 90% content they dont need and can get from NETFLIX.

I am sure FOXSPORTS know more about this from their own data.
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Midfielder - 31 Oct 2018 3:05 PM
Buggalugs 2.0 - 31 Oct 2018 2:56 PM

Buggalugs 2.0 - 31 Oct 2018 2:56 PM

I have said what I think some of the issues are.... have a chat to ""TheSelectFew"" he did an outstanding job over two years on NPL ratings... and he will tell you some of the difficulties in web ratings just teh difference between facebook and youtube numbers on the same game... 

 


I simply used the data that accumulated total all viewers who watched the broadcast for over 5 seconds. As for anyone watching the broadcast at the one time, there is a red. It is really up to the source to tally up what they deem to be relevant data.

These are pretty poor excuses. Let me put it to you this way. Would you ever go up to a company, ask for millions of dollars and when they ask for data you reply 'i dunno'. You'd get laughed at.


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paulc - 1 Nov 2018 10:31 AM
Benjamin - 1 Nov 2018 10:28 AM

That's why it's important to know why ratings dropped now and give time to tackle the problem.

I think the ratings will bounce up irrespective.

Sounds like Greg's about a month behind before he can even sit down and think of a new brain fart

Closed HAL is failing with 10 teams
Closed HAL failed with 11
FFA forced to try a 12 team Closed HAL thatll just create 2 more mid table also-rans
and still this weird 16-team panacea gets trotted out. 
Theres a sticky for this nonsense
https://forum.insidesport.com.au/1617388/The-Aleague-Expansion-Thread

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