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AJF
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Group: Forum Members
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Had a look at the Foxtel numbers for the other codes and average audience for the NRL was 240,879 in 2018 (up 3 per cent on 2017), compared to 184,821 for the AFL (down 7 per cent on 2017.Interstingly, the commentators put this down to the NRL being a tight contest this year increasing viewers while AFL had alot of one-sided games causing the drop. Yet the HAL drops 50% over 2 years and its must be the audience switching to digital platforms, which conveniently cant be quantified. Nothing to do with the stale product.
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paulbagzFC
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Those damn kids and their technology! -PB
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Waz
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Group: Forum Members
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@ AJF Here’s the actual figures: A League season average on Fox Sports: 2005-2006 – 42,054 2006-2007 – 55,465 2007-2008 – 69,745 2008-2009 – 63,792 2009-2010 – 54,018 2010-2011 – 44,968 2011-2012 – 65,789 2012-2013 – 74,659 2013-2014 – 65,109 2014-2015 – 59,749 2015-2016 – 55,193 2016-2017 – 63,422 2017-2018 – 51,169 https://mediaweek.com.au/histo...
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P&R will fix it 2.0
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Group: Forum Members
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+x+x+x Somewhat typical response from our media so so so so so so lacking in any depth or understanding, it's IMO so sad as our media is very often so quick to criticise as if they are Gods with eternal wisdom ... it's also adds to a narrative of hopeless management .... so we have a journalist now saying he understands how to measure streaming and all the teck heads, nerds, analysis's etc must be hopeless ... OR is it the journalist who is never used to being questioned about beyond stupid writing... Consider some of streaming measurement difficulties .... You can get someone who is watching live and decides they want to check a post the see has been sent so they go away for say 10 minutes and come back... on TV the leaving does not show... So how do you measure do you count a 5 second view as a view or does the watcher have to not turn off ... and then you have the delayed viewer who watches after the game and stop's a couple of times and re starts... when do you stop counting the next hour after the match, next day, next week, next month ... and how do you measure what is a viewer how long do they have to watch.... and all this is somewhat new especially to our Telco's and advertisers ... Football's demographic is young and it seems our supporters would be more into streaming than pay TV or FTA TV... As someone currently working on a streaming platform for a large media company, it's really not all that difficult. Telstra could easily give FFA numbers if they wanted to. Even for broadcast, you get the ratings in first thing in the morning. This includes broadcast and digital. There are then updated figures released after a week, and then a month to account for people watching on demand, but these are not considered important. Note that these are for official ratings from OzTam. Unofficially you know immediately for streaming, because you have all the analytics data. As for people switching to twitter or something for a bit and returning, it doesn't matter. You know it's the same viewer. it seems clear that the numbers are shit and they are sitting on it until this news cools off a bit Greg wouldn't fib about this, paulc says so.
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AJF
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Group: Forum Members
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@Waz, thanks, I have seen the ratings in the ratings thread. Biggest concern is this season we have already used our Syd & Melb derbies in the first 2 rounds, whereas previous couple of seasons they were in rnds 2 & 3. To have such a large drop while showing your historically biggest draw cards should be a cause for concern.
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Waz
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Group: Forum Members
Posts: 19K,
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@ AJF
I doubt O’Rourke is all over this and I’m suspecting he no longer cares, he’s effectively out of a job come March anyway.
Someone needs to get their heads around exactly what’s going on, the competition itself is undoubtedly contributing but if 175,000 viewers (plus MyFootball App?) can tune into the Melbourne Derby overall then the basics are there.
But clearly the comp is losing some appeal.
Then there’s the split in viewership between FoxSports and Optus. EPL fans look to have left FoxSports and taken up home on a new platform. That no doubt contributes a big loss of football eyeballs and not something AFL/NRL viewing has to contend with.
Then there’s the new MyFootball App which is in its first year with football. The impact is unknown at the moment but the feedback on the platform is very good and that’s likely to compound the loss of FoxSports viewers.
Expansion won’t fix these factors, neither will pro/rel, or a second division even, so someone with some smarts needs to figure these things out.
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Melbcityguy
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i'm watching on the telstra app now so know they have one viewer. Is anyone else watching?
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Eldar
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+xi'm watching on the telstra app now so know they have one viewer. Is anyone else watching? yep, decent game.
Beaten by Eldar
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Waz
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Group: Forum Members
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I live the App. Watching now as well on my way home. It’s nowhere near as good as the Optus EPL equivalent but give it time
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Melbcityguy
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Why is the Optus epl one better?
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Bryn FC
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+xWhy is the Optus epl one better? You can't watch it on screens bigger than 7 inches, i can't airplay it from this app to my TV or iPad mini i find it hard to watch on my small sized iPhone
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