fcstan
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one thing for sure the kit suppliers are busy with the bs their coming out for afl and cricket
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P&R will fix it 2.0
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aussie scott21
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theFOOTBALLlover
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aussie scott21
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AFLX: the business strategy behind the spectacleCall it the AFL's version of a tech start-up. Or the richest sports league in the country putting a small part of its investment portfolio in a speculative high risk – and maybe one day in the future, high return – stock. AFLX, a shortened version of the game with only seven players per side and played on a rectangular field about the same size as a soccer pitch, will debut on Thursday in Adelaide. The tournament will feature six AFL teams before two more events in Sydney and Melbourne in consecutive days. There has been plenty of discussion about AFLX being the "Twenty20" version of Australian rules football, with fireworks, kids entertainment and a circus-style atmosphere while the occasional bit of contested sport on the field breaks out. It will certainly be all that, as was made clear by a photo opportunity last week that saw a somewhat bemused AFL chief executive Gillon McLachlan flanked by circus performers, acrobats and a giant red football mascot. (Even though the ball used in AFLX will be silver.) But underneath the glitz of the show that will be put on – yes, the goalposts will be feature LED lights and long distance 10-point goals are "zoopers" – there are a couple of strategic reasons why the AFL, flushed with much more money than any other sport, is experimenting with AFLX. "Look at the trends globally in sport," the AFL's project manager for AFLX, David Stevenson, tells The Australian Financial Review. "With globalisation you've got so-called regional sports that can spread more easily with technology. 'Digital-first venture'"Children and younger people have less time now, and are interested in sports that are shorter in time, faster and higher scoring. They are watching things on digital devices. So we think of this as a digital-first venture." That last point is intriguing. Sport and entertainment is now being consumed much more on mobile and hand-held devices than was even dreamed of only a few years ago. The best sports to watch on a smaller mobile phone screens are rectangular-field sports such as soccer, rugby league and even rugby union. The AFL, played on huge oval grounds with 36 players on the field running everywhere is nowhere near as screen – particularly mobile – friendly. AFLX, the theory goes, should help remedy this. AFLX's broadcast will be far more accessible than a normal AFL match, with the three days of matches telecast on Seven West Media and Foxtel and their digital streaming services, Telstra to its mobile customers and around the world on the league's Watch AFL service. If Australian Rules football is ever to sweep the world, AFLX is likely to be its digital advance party. Stevenson should also get his wish about the fast and high-scoring nature of the truncated game. An internal AFL research document has forecast, based on trial matches over the past two years, scoring in a 40-minute AFLX match to be 342 per cent higher than an average AFL match scaled to match the same length of time. The number of kicks in that time should be 72 per cent higher, uncontested marks 181 per cent more, the number of tackles 61 per cent less and ball-ups should be down 78 per cent. Stevenson says the logical challenges for the league are reasonably high, given it is taking the matches to two venues – Adelaide's Coopers Stadium and Allianz Stadium in Sydney – it has never used before. He says a crowd of more than 10,000 in Adelaide will be a success, though a decent number of spectators at the 40,000 capacity stadium in Sydney will be harder. But if the three nights serve as a "proof of concept" and prove to be successful, then AFLX could end up driving another important facet of the AFL's strategy: getting the sport played on as many venues across the country as possible. The AFL's ventures in NSW and Queensland have been costly but there have also been surging numbers of grassroots participants such as a 78 per cent rise in women players in NSW last year. While the AFL has made a splash in the past decade in gaining venues in both non-traditional states, suddenly they are having a hard time getting access to grounds as cricket – and rugby league in particular – get organised and push back against it. Should AFLX prove to be a success at elite level, the AFL will roll it out on a wider basis and given it needs less space and players than its full version it should find it easier to find venues in those newer states. Overseas pushThen there is further afield. Stevenson says organisations overseas have already been in touch with the AFL about hosting AFLX matches, and McLachlan hinted last week at a tournament in Hong Kong late in 2019. "China and India could be interesting," says Stevenson. "We took an AFL match (between Port Adelaide and Gold Coast) to Shanghai last year, which we had to play in a stadium built in 1935 ... that we basically had to rebuild. "With AFLX there are a dozen stadiums in Shanghai we could play it at."
AFLX: the business strategy behind the spectacle | afr.com
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aussie scott21
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"The best sports to watch on a smaller mobile phone screens are rectangular-field sports such as soccer, rugby league and even rugby union. The AFL, played on huge oval grounds with 36 players on the field running everywhere is nowhere near as screen – particularly mobile – friendly. AFLX, the theory goes, should help remedy this."
AFL isnt a good sport even on tv. Unless you know the sport it is very hard to follow on tv.
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bettega
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+x" The best sports to watch on a smaller mobile phone screens are rectangular-field sports such as soccer, rugby league and even rugby union. The AFL, played on huge oval grounds with 36 players on the field running everywhere is nowhere near as screen – particularly mobile – friendly. AFLX, the theory goes, should help remedy this." AFL isnt a good sport even on tv. Unless you know the sport it is very hard to follow on tv. It follows that the A-League should already be in the box seat to take advantage of these developments.
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aussie scott21
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With quick hits, the short-format AFLX might solve long-standing conundrums for AFL heavyweights, a sports marketing guru says. Sick of getting pilloried for tinkering with the rules? Problem solved, try them in AFLX. Can't expand the code into fresh markets because of no full-sized fields? No problem, play games on soccer or rugby pitches. Can't fill the insatiable appetite for the AFL product? Solved, introduce a new competition. Wary of an entrepreneur pinching your product and creating a rebel spectacle? No worries, do it yourself. Sports marketing expert Con Stavros is much anticipating the AFLX experiment. Stavros is a footy fan. He's also associate professor at RMIT University's School of Economics, Finance and Marketing with research interests including sport and sports marketing. Which is why he's doubly intrigued about the launch of AFLX in Adelaide on Thursday night. From a marketer's viewpoint, Stavros says the AFL has shrewdly crafted a format which could answer long-term questions. "Any sport going outside its realm is really, really challenging," Stavros said. "But the great thing with this product is, because it's brand new, you can do whatever you want with it in the name if experimentation." AFLX games will be 20-minutes, with seven players a team on fields about 110 metres long. Thursday night's format debut in Adelaide will be played at a soccer stadium before kicking off in Melbourne on Friday night and Sydney on Saturday night. New rules will be trialled: 10 points for goal kicked from outside a 40-metre arc; the team that last touches the ball before it goes out of bounds will surrender possession. There will be kick-ins after any score; a 20-second shot clock; no time-on; no interchange cap. "The criticism the AFL often have from their real brand loyals has always been don't tinker with the rules," Stavros said. "They have now got a platform where they can actually start tinkering a little bit more. "They are doing it in the AFLW but this gives them a chance with the elite athletes in the AFL game to also test things on them and get their feedback. "It just lends itself to a great little experimentation area." Stavros doubted expansion into overseas markets was a prime motivation behind AFLX. "The different stadiums is a really interesting one," he said. "I know there's some talk about going international and I guess there is that exhibition potential. But I'm not sure it's going to be a game changer to take off internationally. "But surely it becomes much easier for them to say 'hey, let's do this next year in New Zealand or Singapore or the United States or wherever' - it's far easier to find the grounds." Stavros believed AFLX would also thwart any potential entrepreneur with designs on creating their own rebel Australian Rules competition. "Nobody owns sport around the world," he said. "It's one of the truisms that anyone can come along and just start up a rival football league if they wanted to. "As a league, you're much better off being in control of that sort of stuff. Developing your own products is always really helpful for the governing body because it tends to shut off those opportunities." "They have timed it really well," Stavros said. "The AFL is very good at keeping their brand in the news 24/7, 365 days a year. They have become absolute masters at it. "Everyone is raring to go at this time of year. "The fans are excited because every club comes into it with what marketers love to call hope - at this time of year it's square one."
AFLX a stroke of sport marketing genius
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bettega
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Talking about getting more government money: @GirlsPlayFooty North Melbourne has received a significant boost ahead of its 2020 AFLW introduction, as their newly-approved $10 million redevelopment project for the club's Arden Street base will provide women with elite facilities.
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Nachoman
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+xTalking about getting more government money: @GirlsPlayFooty North Melbourne has received a significant boost ahead of its 2020 AFLW introduction, as their newly-approved $10 million redevelopment project for the club's Arden Street base will provide women with elite facilities. Hand it to AFL.. they are using womens AFL to further increase their influence on media and govt .. The biggest corporate leacher in the country
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aussie scott21
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P&R will fix it 2.0
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Surprised that haven't covered the AUFC seat branding
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aussie scott21
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PricklePear
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Wait, did the AFL account just use the term 'Zooper' goal? wtf is this shit. Absolute shit circus. If you enjoy this you must be very easy to satisfy.
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Nachoman
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+xWait, did the AFL account just use the term 'Zooper' goal? wtf is this shit. Absolute shit circus. If you enjoy this you must be very easy to satisfy. zooper goal is correct local media was predicting 10k in attendance ... doesnt look like it... or is it like the real AFL where all those people are in the marquees or at the food/drink stalls
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aussie scott21
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+xWait, did the AFL account just use the term 'Zooper' goal? wtf is this shit. Absolute shit circus. If you enjoy this you must be very easy to satisfy. Not watching but looking at the twitter rage. Here was a vid - https://www.foxsports.com.au/video/afl/aflx/first-ever-aflx-zooper-goal!665066"from downtown"
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aussie scott21
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aussie scott21
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I will only post this one. But its shows what football is up against. If he or others think 10 mins is too long what does 45 minutes feel like?
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Waz
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Just watched a game and a half. It’s actually too easy - the pitch is too small, the goals too wide, too many points for the long range goal. If I’m an AFL fan I’d treat it as a bit of fun but that’s about it - there’s no danger it will no a BBL, this is just not AFL, but good on em for having a go at this.
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bigpoppa
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Surely even the biggest moron can see how much of a rip off of BBL the marketing is, how can anyone humid that?
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Nachoman
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thats about 5-7k i reckon
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aussie scott21
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+xJust watched a game and a half. It’s actually too easy - the pitch is too small, the goals too wide, too many points for the long range goal. If I’m an AFL fan I’d treat it as a bit of fun but that’s about it - there’s no danger it will no a BBL, this is just not AFL, but good on em for having a go at this. Reading tweets it seems people who are there are enjoying it and people watching on tv dont like it.
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aussie scott21
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+xthats about 5-7k i reckon
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Waz
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@ Aussie Scott.
That actually makes sence. I prefer Rugby 7’s live to watching on tv. The games in the stadium feels like an event or a party which is what it looks like at Hindmarsh
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City Sam
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I actually watched a game of this, quite possibly the worst sport i have watched.
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bohemia
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Watched 5 minutes of this.
What an abortion.
There's basically no tackles laid because the ball just bounces from one end to the other. It's basically kick to kick in the yard, but in a stadium.
Tacky as fuck. Zooper goals. Commentators pulling shit like "from downtown". Some puffy smoke shit goes off after they kick a goal.
The crowd legit DGAF when goals are kicked. You just can't hear a thing.
Nobody in any international market in any year will follow this over rugby union.
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Nachoman
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+xI actually watched a game of this, quite possibly the worst sport i have watched. these goggles... they do nothing
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bohemia
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Check out the Big Fooddeeeee thread. https://www.bigfooty.com/forum/threads/aflx-day-1-coopers-stadium-thu-15th-feb-2018.1186495/page-22You know something is shit when your average brainwashed AFL fans even hate it. I mean, hate it. The comment about KMart getting dumped with AFLX merch on Monday is gold.
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southmelb
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Not sure what this rubbish is, even as a footy fan this is hard to watch, why is the ball silver? Will be interesting to see what the final crowd is, seems to be a lot of people outside.
At least t20 is a legit limited overs form of cricket, yeh they ham it up with the big bash but you can appreciate what it offers, this on the other hand is just pure nonsense. You can score with 2 kicks ffs lol.
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Eldar
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Watched for about 3 minutes, it is utter shit. On the bright side it is a sign that AFL is becoming a joke sport.
Beaten by Eldar
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