Australian Football TV Ratings Season 2018-19


Australian Football TV Ratings Season 2018-19

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TheRealFootballSupporter
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CCM v MVC 30k
Adl v Bri 36k
Per v wel 30k
southmelb
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will be interesting to see if next weeks top of the table clash can reach 40k
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“will be interesting to see if next weeks top of the table clash can reach 40k ”

Jesus.

Can you even imagine writing that 5 years ago.

Actually, could you imagine it last year?
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Geez, those numbers are dire. But to be honest they are not surprising, I have been talking about the falling fan engagement at grassroots and general spectator level for 2 years and unfortunately it is still happening. One of the guys at work was an MV nut and regularly traveled to interstate matches 3 years ago, now he doesnt travel and attends half the MV home games. Similar story with the kids at the club, 3 years ago there was excitement, banter, interest around the HAL, now barely anything.

Unfortunately there is nothing on the horizon to improve and again talking from personal experience only, there is zero excitement and discussion around the WMG so dont expect this to add any spark.

I imagine current RV deal is safe as contract is locked in, next one is a problem and you would need to ask if you were fox, would you spend $40M on HAL or a fraction of that on Peppa Pig (which rates higher).









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The 2 aflw games got 57k and 50k respectively, the ffa would kill for those figures now.
TheRealFootballSupporter
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southmelb - 3 Feb 2019 12:38 PM
The 2 aflw games got 57k and 50k respectively, the ffa would kill for those figures now.

That was for the start of the season though. But yes A-league's ratings are poor. 
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southmelb - 3 Feb 2019 11:58 AM
will be interesting to see if next weeks top of the table clash can reach 40k

I think it will, mvc v wel got 47k couple of weeks ago
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Depends what else is on I guess
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TheRealFootballSupporter - 3 Feb 2019 12:43 PM
southmelb - 3 Feb 2019 12:38 PM

That was for the start of the season though. But yes A-league's ratings are poor. 

The metro FTA figures were 271 and 183




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So Geelong v Collingwood women’s had a total viewership well over 300k? Sheesh.
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southmelb - 3 Feb 2019 12:51 PM
So Geelong v Collingwood women’s had a total viewership well over 300k? Sheesh.

luckily no one is streaming the AFLW

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bettega - 3 Feb 2019 1:24 PM
southmelb - 3 Feb 2019 12:51 PM

luckily no one is streaming the AFLW

Actually, it is on Kayo so using the logic the nuvo new dawners apply to the HAL, the AFLW viewership must have been 10 million









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AJF - 3 Feb 2019 1:30 PM
bettega - 3 Feb 2019 1:24 PM

Actually, it is on Kayo so using the logic the nuvo new dawners apply to the HAL, the AFLW viewership must have been 10 million

No, it isnt on Kayo. They dont have the rights




TheSelectFew
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bluebird - 3 Feb 2019 2:31 PM
AJF - 3 Feb 2019 1:30 PM

No, it isnt on Kayo. They dont have the rights

Yes they do. North and Carlton are on right now.


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For the delisional nuvo new dawners (like bluebird) who think Kayo only shows HAL

https://help.kayosports.com.au/s/article/What-content-is-available-as-part-of-your-Kayo-subscription#AussieRules








TheSelectFew
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AJF - 3 Feb 2019 2:46 PM
For the delisional nuvo new dawners (like bluebird) who think Kayo only shows HAL https://help.kayosports.com.au/s/article/What-content-is-available-as-part-of-your-Kayo-subscription#AussieRules

WOW paulc has many accounts. What a loser.

Anyway, it doesn't diminish the argument, in fact, it shows that among the many options, A-League is not people's preferred option, nor does it make the quality any better.

For Bluebird. I think you are thinking about the MyFootball app.

https://ton.twitter.com/1.1/ton/data/dm/1091904957274443780/1091904944125358080/tIOya6M6.jpg



RossL
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southmelb - 3 Feb 2019 12:51 PM
So Geelong v Collingwood women’s had a total viewership well over 300k? Sheesh.

Plus regional, so over 400K.  And free streaming.

The best thing out there to judge Kayo interest on is Google trends:

https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=kayo%20cricket,kayo%20aleague,kayo%20afl,kayo%20socceroos,kayo%20nrl

The massive spike is for the ODI of Aus v India on January 12.

Here's general Kayo searches:
https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=kayo,kayo%20sports,kayo%20foxtel

The only spike that is soccer related is probably January 6 for Socceroos vs Jordan.  It otherwise spiked heavily for the ODIs, start of Tests and Saturdays of BBL (exclusive to Fox)
Which is backed up here:
https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=kayo%20login
And the Socceroos got a VPM of about 9K, only A-League VPM I can find is 3K which is pre-Kayo.

So while some people are watching the A-League on streams, there's little evidence of them doing it in huge numbers or at a much higher rate relative to watching a traditional broadcast.
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TheSelectFew - 3 Feb 2019 3:06 PM
AJF - 3 Feb 2019 2:46 PM

For Bluebird. I think you are thinking about the MyFootball app.

Nope. It wasnt listed on their website when I last looked (when the thread was last active here) and a contact within Kayo confirmed they didnt have the rights

Things must have changed since then




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bluebird - 3 Feb 2019 5:07 PM
TheSelectFew - 3 Feb 2019 3:06 PM

Nope. It wasnt listed on their website when I last looked (when the thread was last active here) and a contact within Kayo confirmed they didnt have the rights

Things must have changed since then

Yeah...Nah










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bluebird - 3 Feb 2019 12:49 PM
TheRealFootballSupporter - 3 Feb 2019 12:43 PM

The metro FTA figures were 271 and 183


Yep good numbers for them
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bluebird - 3 Feb 2019 5:07 PM
TheSelectFew - 3 Feb 2019 3:06 PM

Nope. It wasnt listed on their website when I last looked (when the thread was last active here) and a contact within Kayo confirmed they didnt have the rights

Things must have changed since then

Don't doubt you. Foxtel is a shambles at the best of times. 


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The Nuvo New Dawn is nearly upon us folks!

TheRealFootballSupporter
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Syd v mcy and 3 aflw games not in Foxtel top 20, under 36k.
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TheRealFootballSupporter - 4 Feb 2019 11:06 AM
Syd v mcy and 3 aflw games not in Foxtel top 20, under 36k.

AFLW has lost its novelty. It's about quality and there isn't any of it tbf. Very little flow.


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I wonder aloud if we are witnessing the start or some would say continuation of a change in sporting tastes from traditional sports, say Union, League, Football, Cricket, Basketball AFL in Australia's case, car racing, dog racing, horse racing etc ....to E-games and X-sports [i.e cage fighting, surfing, BMX etc]...

Using myself as an example, until about the mid 90's I watched a lot of cricket, my guess is in the last few years I doubt I have watched a single over.... I was glued to watching Bathurst, took an interest in the Melbourne club, took an interest in the Wallabies, would watch the odd game of league this like grand finals, and if bored the Friday night match..

Today I don't watch any sport aside from the A-League, Socceroo's and EPL ...  

If you go back in time to the turn of the last century, around 1900... the big sports where all individual like running, boxing, cycling, tennis, snooker etc ... in the 60's with TV team sports provided content and team sports of established sports took over as number one from individual sports..

With high rise living, kids not playing in the street, net etc and the incredible rise of E-games ... like will the FIFA E-game be watched more than real games... 

AS to our own rating... there is no magic fix, there is no system we can put in place that will suddenly get the mob excited ..

IMO we have the answer but in Australia we will never implement it ... as not enough believe it as it goes against what they think the answer is ... which is a large part of the problem there are so many people who think they have the answer .... the simple answer as the starting point is for everyone to talk the game up rather than down...that is the circuit breaker from there we rebuild our systems... 



Edited
6 Years Ago by Midfielder
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TheSelectFew - 4 Feb 2019 11:46 AM
TheRealFootballSupporter - 4 Feb 2019 11:06 AM

AFLW has lost its novelty. It's about quality and there isn't any of it tbf. Very little flow.

16 of the top 20 Fox entries were Fox Cricket. 2 BBL ,matches and a Test in one day, just kills everything else.
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southmelb - 2 Feb 2019 4:53 PM
Confirmed by soccer stoppage time, one of the newspapers had hinted it as well. I believe the figure offered was around $80 million to get out.

its my understanding that Fox offered the FFA $79 million to walk away 12 months ago. the FFA rejected it.

as for the AFLW, you will find that the TV ratings started strongly in the first 2 seasons due to the bogans wanting their AFL fix, but 3-4 weeks in, they realised how crap the quality was and stopped watching. by the end of the season the ratings had dipped below HAL levels. the same will happen here. Round 1 AFLW crowds are already down 20% compared to round 1 2018. 
Edited
6 Years Ago by Feed_The_Brox
Melbcityguy
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the aflw and aflx is very interesting because they are getting mostly negative reviews from the people but the afl won't admit defeat with them 
southmelb
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Melbcityguy - 4 Feb 2019 1:53 PM
the aflw and aflx is very interesting because they are getting mostly negative reviews from the people but the afl won't admit defeat with them 

They dont have to admit defeat. Its simply filler until the real stuff begins.
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southmelb - 4 Feb 2019 2:23 PM
Melbcityguy - 4 Feb 2019 1:53 PM

They dont have to admit defeat. Its simply filler until the real stuff begins.

any publicity is good publicity i guess 
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