A - League crowd is getting rediculously (All time) LOW


A - League crowd is getting rediculously (All time) LOW

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Enzo Bearzot
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charlied - 17 Feb 2023 2:45 PM
bettega - 17 Feb 2023 9:25 AM

A serious attempt at crystal ball gazing : at the completion of this TV deal there will be no offers for the rights. They will be commercially toxic. Either the competition folds or it moves to a part time pro competition with APL subcontracting production and managing a subscription streaming service.

I've worked in the media industries for over 30 years and I have never seen an asset as mismanaged as the A League has been, first by FFA and then by the APL. 

The League was grossly undercapitalised from the outset, however, and that's down to Frank Lowy. 

Utter garbage.

Tell me, how much money was pumped into the game by way of TV deals and sponsorships under Lowys leadership?  Do you know that number?



You got what you wished for.

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Dan_The_Red - 17 Feb 2023 8:43 PM
Aside from security is anyone attending the WU v Nix game? It actually looks empty.

We used to get good attendance at the Adelaide v Victory preseason games in Launceston and in the 3 A-League games played there a decade or more ago they got 5k, 6k and just under 7k but they then moved the games to Hobart and since then any game involving A-League clubs in Launceston has had small crowds especially if the clubs playing are low profile.  

Why would anyone expect many to turn up to a WU v Wellington game especially on a day when the temperature was 32?.  That is only 4 below the record temperature here.
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PGR - 17 Feb 2023 6:44 PM

charlied - 17 Feb 2023 2:45 PM

It was lucky to get the capital it did - which was a miracle in itself. Not sure where the rest would have come from.

What were the numbers?

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Enzo Bearzot - 17 Feb 2023 10:01 PM
charlied - 17 Feb 2023 2:45 PM

Utter garbage.

Tell me, how much money was pumped into the game by way of TV deals and sponsorships under Lowys leadership?  Do you know that number?



You got what you wished for.

Obnoxious little man, aren't you? 
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Enzo Bearzot - 17 Feb 2023 10:01 PM
charlied - 17 Feb 2023 2:45 PM

Utter garbage.

Tell me, how much money was pumped into the game by way of TV deals and sponsorships under Lowys leadership?  Do you know that number?



You got what you wished for.

We're having an adult discussion about a complex issue and in you come with your usual half arsed aggro, protected by the internet. I always wonder what people like you are like in your day to day lives. Are you this obnoxious? 
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Enzo Bearzot - 17 Feb 2023 10:01 PM
charlied - 17 Feb 2023 2:45 PM

Utter garbage.

Tell me, how much money was pumped into the game by way of TV deals and sponsorships under Lowys leadership?  Do you know that number?



You got what you wished for.


I have some recollection of those early days.
Apart from the selling of licenses at around $5 million a pop (Victory wasn't able to meet the full cost in that first season), we had that long term sponsorship deal with Hyundai, which I thinik was pretty good.
For that first season, we essentially gave the rights away for next to nothing to Fox, just to get some coverage, and then the following year we had a $120 milll deal for 7 years (around $17 mill per annum).
That was followed by a deal for 4 years for $160 mill (or $40 mill per annum), for the first time that included an FTA component, with one game per round on SBS, for which they were paying $7 mill per annum (looking back, that's the sweetest deal we've ever had).
SBS got the best ratings we've ever seen for the game, and then, inexplicably, Gallop sabotaged that relationship, and it has sort of been downhill ever since on every measure.

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charlied - 18 Feb 2023 8:23 AM
Enzo Bearzot - 17 Feb 2023 10:01 PM

We're having an adult discussion about a complex issue and in you come with your usual half arsed aggro, protected by the internet. I always wonder what people like you are like in your day to day lives. Are you this obnoxious? 

Unlike like your simple-minded  dribble,  have something factual to say, 

 You made the claim. I asked you a question: how much money flowed in to the game under Lowy's leader ship?  You don't even know and you come with your moronic post.

The reason football is toxic in this country is that most-not all-  people involved in it do not care for the game.  They care only about themselves.  No matter how big the money pot is/was it always gets swallowed up with zero to show for it That will never change.  That is the "culture" of the people in the game.
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bettega - 18 Feb 2023 8:50 AM
Enzo Bearzot - 17 Feb 2023 10:01 PM


I have some recollection of those early days.
Apart from the selling of licenses at around $5 million a pop (Victory wasn't able to meet the full cost in that first season), we had that long term sponsorship deal with Hyundai, which I thinik was pretty good.
For that first season, we essentially gave the rights away for next to nothing to Fox, just to get some coverage, and then the following year we had a $120 milll deal for 7 years (around $17 mill per annum).
That was followed by a deal for 4 years for $160 mill (or $40 mill per annum), for the first time that included an FTA component, with one game per round on SBS, for which they were paying $7 mill per annum (looking back, that's the sweetest deal we've ever had).
SBS got the best ratings we've ever seen for the game, and then, inexplicably, Gallop sabotaged that relationship, and it has sort of been downhill ever since on every measure.

Wasn't there a government seed fund as well?  And a phone call between Lowy and the then Prime Minister of Australia?  

For the first season TV deal that was he market value of the game. Lowy got what he could to kick it all off. 

 So you're talking about around $300 Million TV deal  for 11 years.  You then had sponsorships by mainstream brands like Samsung and Hyundaii and QANTAS. The revenue streams were supported by unheard of regular season and Grand final crowd averages. Say another $300 mill.  Over half a $billion.. 

All that money was Lowys fault.  Apparently
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Enzo Bearzot - 18 Feb 2023 1:34 PM
bettega - 18 Feb 2023 8:50 AM

Wasn't there a government seed fund as well?  And a phone call between Lowy and the then Prime Minister of Australia?  

For the first season TV deal that was he market value of the game. Lowy got what he could to kick it all off. 

 So you're talking about around $300 Million TV deal  for 11 years.  You then had sponsorships by mainstream brands like Samsung and Hyundaii and QANTAS. The revenue streams were supported by unheard of regular season and Grand final crowd averages. Say another $300 mill.  Over half a $billion.. 

All that money was Lowys fault.  Apparently

For all the politics, backstabbing, mudslinging etc everyone involved in the game knows deep down we would've been better if the game kept Lowy involved. 
If you can set aside your bias, ego and bitterness, and put the game first. 
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I honestly think had he not appointed his son things would have gone very differently

Steve just didn't have the charisma required to keep the hordes at bay and going against him was going against the family
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banzai - 17 Feb 2023 12:42 AM

There were texts going around everywhere that day to invade the pitch, they were never going to do a peaceful walkout and let the game go on. Now the violent incident with Glover probably wouldnt have happened and maybe the game continues after they get everyone off and fix the goals if he didnt throw the flare back. But they had always planned to invade the pitch. 


That is unequivocally not true, and it pissed me off people are still claiming this.

Sure, there was some social media posts claiming we “should” invade the pitch. But there was no directive from anyone (including the OSM leadership) to invade the pitch. I am telling you this as absolute fact, from the horses mouth.

Stop spreading bullshit.

charlied - 17 Feb 2023 2:06 PM

A serious attempt at crystal ball gazing : at the completion of this TV deal there will be no offers for the rights. They will be commercially toxic. Either the competition folds or it is moves to a part time pro competition with APL subcontracting production and managing a subscription streaming service.



My gut feel is that the long term plan has always been to turn KeepUp into a streaming service. 

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Butler99 - 18 Feb 2023 3:00 PM
Enzo Bearzot - 18 Feb 2023 1:34 PM

For all the politics, backstabbing, mudslinging etc everyone involved in the game knows deep down we would've been better if the game kept Lowy involved. 
If you can set aside your bias, ego and bitterness, and put the game first. 

If you mean just the Aleague then I guess I agree with you..... The man knows how to turn a buck that's for sure....  For one thing he wouldn't have let the FA even dream of a second division or ever letting the wogs back into his league.
Now what the definition of "put the game first" as compared to Lowy's is .... thats a different story.
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Feed_The_Brox - 20 Feb 2023 12:43 PM
banzai - 17 Feb 2023 12:42 AM

That is unequivocally not true, and it pissed me off people are still claiming this.

Sure, there was some social media posts claiming we “should” invade the pitch. But there was no directive from anyone (including the OSM leadership) to invade the pitch. I am telling you this as absolute fact, from the horses mouth.

Stop spreading bullshit.

charlied - 17 Feb 2023 2:06 PM

My gut feel is that the long term plan has always been to turn KeepUp into a streaming service. 

I mean I literally only login to Paramount for A-League games so would be fine by me
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Enzo Bearzot - 18 Feb 2023 12:43 PM
charlied - 18 Feb 2023 8:23 AM

Unlike like your simple-minded  dribble,  have something factual to say, 

 You made the claim. I asked you a question: how much money flowed in to the game under Lowy's leader ship?  You don't even know and you come with your moronic post.

The reason football is toxic in this country is that most-not all-  people involved in it do not care for the game.  They care only about themselves.  No matter how big the money pot is/was it always gets swallowed up with zero to show for it That will never change.  That is the "culture" of the people in the game.
Cant argue against ANY of that.


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Davide82 - 20 Feb 2023 11:55 AM
I honestly think had he not appointed his son things would have gone very differently

Steve just didn't have the charisma required to keep the hordes at bay and going against him was going against the family

This is true.

As they say, when Lowy senior calls the prime minister, the prime minister picks up the phone. Not so with junior.

At that juncture of the game's development (time of transition from senior to junior), there should have a been a new fresh proactive approach to take the game forward with a change of the guard that served well (not perfect, but well) up to that point.


Edited
2 Years Ago by PGR
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LFC. - 15 Feb 2023 11:25 PM
PGR - 15 Feb 2023 10:35 PM

you know what, you sling the same shit to counter MSC.
7500 is nothing to boast about compared to the NPL that has worked on fumes for so long.
Its still going for the better of the game and countless people who support it watching their kids even if they don't attend PL1 games for without them the Clubs would be up the creek due what happenned then where would we be.
The AL thrives getting kids from the NPL Clubs let alone some coachs, they can't produce them enough themselves.
If, just IF we had a proper top league that worked with the below and we did introduce the juices of P/R over those 17yrs let alone started 10/5yrs ago then maybe some die hards who don't attend AL for whatever reasons may feel inclined to start going to top flight games that had some bearing on results and the excitiement of relegtions etc....
There's a reason why many NPL families and supporters don't attend AL, and they are a major core of football supporter base left behind.
You might even gain a small % of the euro snobs who normally only come out for those exhibition games for the stads are full for those then they are gone till next time.
I've tried and just can't get enough buzz from it, its a mucked up lopsided football comp wiht most with nothing to lose many can't relate to, just as the post above from banzai, you can sugar coat it all you want, quote 7500 but its choking - 7500 div x 12 = 625 in todays market and the money invested puff the chest out compared to the NPL yer right.


this is 100 percent spot on 

and i have been saying this since season 3 of the AL with out the pyramid it is much more difficult  to bring new fans to the sport 

if you have a friend or family member who might get promoted to the top division or picked up by a club at the top division you are way more likely to watch/support that said division 

on top of that kids playing at grass roots are more likely to feel connected to certain clubs they themselves are apart of - almost all the professional clubs in Europes top leagues have some kind of academy set up - even if these kids never make it to the top they are 'connected' to the club and even as adults are more likely to support it. 

these Kangaroos can play football - 
Ange P. (Intercontinental WC Play-offs 2017) 

KEEP POLITICS OUT OF FOOTBALL

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Enzo Bearzot - 18 Feb 2023 1:34 PM
bettega - 18 Feb 2023 8:50 AM

Wasn't there a government seed fund as well?  And a phone call between Lowy and the then Prime Minister of Australia?  

For the first season TV deal that was he market value of the game. Lowy got what he could to kick it all off. 

 So you're talking about around $300 Million TV deal  for 11 years.  You then had sponsorships by mainstream brands like Samsung and Hyundaii and QANTAS. The revenue streams were supported by unheard of regular season and Grand final crowd averages. Say another $300 mill.  Over half a $billion.. 

All that money was Lowys fault.  Apparently

Lowy did a lot of good for the game in the sense he brought a lot of money into the sport 

but the closed American style structure of the AL will ultimately kill it the Old NSL was a better structure you're a fool if you cannot agree with that the issue was the ethnic tribalism the clubs seemed to hold onto a 'little' too tight. 

I think the FA is terrible and the FFA was 'better' under Lowry he had the Brand power to keep sponsors like Hyundai in the box seat - the issue was a refusal to change the structure open the league up similar to what is happening now with FA BUT the FA now is fucked a lot worse as they have totally fucked over fans and do not care about the sport 

overall the league does need a complete overhaul shit clubs like WU and Bulls never should of been given a licence matter of fact all expansion clubs should of been former NSL clubs with established fan bases, their own youth set up and their down home grounds  

lets be Frank all the expension sides bar WSW have been a flop 
NQF - folded
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] 
Nix - this club is a joke 
GCU -folded 
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will 
WU - should fold might survive 
NZ Knights - Folded  

these Kangaroos can play football - 
Ange P. (Intercontinental WC Play-offs 2017) 

KEEP POLITICS OUT OF FOOTBALL

Edited
2 Years Ago by Davstar
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Davstar - 20 Feb 2023 10:31 PM
Enzo Bearzot - 18 Feb 2023 1:34 PM
lets be Frank all the expension sides bar WSW have been a flop - MVFC a flop?
NQF - folded - was created as a venue for the WC. Just needed pocket money to keep it going but that was not forthcoming when the WC failed, so it was dispensed with by the FA. Shame though, QLD needs a professional club up North.
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] - MC keeps the standard high and have been Champions. If position on the table is a barometer many here gauges the worthiness of a club, then they are a success.
Nix - this club is a joke - Why? They look competitive!
GCU -folded - GCU did not fold, it's license was removed because of a recalcitrant owner. Had plenty of money to keep going.
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will - The club did not come into the scene with a bang, for sure. Unrealistic to expect all starter clubs to be like WSW. Financially still good otherwise we would have seen the smoke. What one could say that it's underperforming to expectation.
WU - should fold might survive - As above.
NZ Knights - Folded  - Yep, this one.

Refer to my comments above in bald to provide some balance.

overall the league does need a complete overhaul shit clubs like WU and Bulls never should of been given a licence matter of fact all expansion clubs should of been former NSL clubs with established fan bases, their own youth set up and their down home grounds 


So MVFC are a failure and you would have preferred to have all NSL clubs instead. You may wish to rethink that.
Edited
2 Years Ago by PGR
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Davide82 - 20 Feb 2023 1:35 PM

I mean I literally only login to Paramount for A-League games so would be fine by me

Probably showing my age here, but I also watch P+ for NCIS, FBI, the Yellowstone spinoffs, etc. I probably watch it more than any other streaming service.

And if the streaming moved to KeepUp, it won’t be for free. You would likely need to buy a season pass. And I doubt it would be cheap.

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Feed_The_Brox - 21 Feb 2023 8:47 AM
Davide82 - 20 Feb 2023 1:35 PM

I mean I literally only login to Paramount for A-League games so would be fine by me

Probably showing my age here, but I also watch P+ for NCIS, FBI, the Yellowstone spinoffs, etc. I probably watch it more than any other streaming service.

And if the streaming moved to KeepUp, it won’t be for free. You would likely need to buy a season pass. And I doubt it would be cheap.

Yeah my point was I'd pay the same as I do for Paramount on Keepup, I certainly would never expect it to be free.

Also re NCIS etc I never watch them at home but they are my favourite shows when I'm travelling and in a hotel room with nothing to do.

You stumble onto a double NCIS and suddenly your night's made ha ha
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PGR - 20 Feb 2023 11:37 PM
Davstar - 20 Feb 2023 10:31 PM

Refer to my comments above in bald to provide some balance.

overall the league does need a complete overhaul shit clubs like WU and Bulls never should of been given a licence matter of fact all expansion clubs should of been former NSL clubs with established fan bases, their own youth set up and their down home grounds 


So MVFC are a failure and you would have preferred to have all NSL clubs instead. You may wish to rethink that.

i stopped reading after MVFC a flop?

Melbourne Victory are not an expansion club they are part of the original 8 teams you nugget....


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KEEP POLITICS OUT OF FOOTBALL

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Hahahahahaa NSL clubs with established fan bases? You mean Adelaide and Perth? The rest averaged maybe 2k, and that was during the glory days when migrant clubs and communities were at their strongest.

Who was the idiot who said ALL the expansion clubs have been failures? WSW ffs?

The fact that WU and Macarthur are sucking big time is not an indictment on the A league as a whole or evidence of its failure, it just means those particular clubs are sucking it big time.

The NRL romantics would do well to remember that the just THREE of the NSL foundation clubs were still in the top flight by the time it dissolved in 2004. In fact, over 40 clubs played in the NSL, that’s a lot of failure for a competition that was apparently so wonderful and successful.

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roosty - 21 Feb 2023 7:59 PM
Hahahahahaa NSL clubs with established fan bases? You mean Adelaide and Perth? The rest averaged maybe 2k, and that was during the glory days when migrant clubs and communities were at their strongest.

Who was the idiot who said ALL the expansion clubs have been failures? WSW ffs?

The fact that WU and Macarthur are sucking big time is not an indictment on the A league as a whole or evidence of its failure, it just means those particular clubs are sucking it big time.

The NRL romantics would do well to remember that the just THREE of the NSL foundation clubs were still in the top flight by the time it dissolved in 2004. In fact, over 40 clubs played in the NSL, that’s a lot of failure for a competition that was apparently so wonderful and successful.

'lets be Frank all the expansion sides bar WSW have been a flop 
NQF - folded
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] 
Nix - this club is a joke 
GCU -folded 
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will 
WU - should fold might survive 
NZ Knights - Folded'


learn you read you bloke it is literally a few comments above and I specifically mentioned WSW but one club out of 9 its not a good result 




these Kangaroos can play football - 
Ange P. (Intercontinental WC Play-offs 2017) 

KEEP POLITICS OUT OF FOOTBALL

Edited
2 Years Ago by Davstar
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Davstar - 21 Feb 2023 10:04 PM
roosty - 21 Feb 2023 7:59 PM

'lets be Frank all the expansion sides bar WSW have been a flop 
NQF - folded
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] 
Nix - this club is a joke 
GCU -folded 
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will 
WU - should fold might survive 
NZ Knights - Folded'


learn you read you bloke it is literally a few comments above and I specifically mentioned WSW but one club out of 9 its not a good result 




GCU didn't fold

Clive got booted for complaining about the Westfield model.

10 years on and its all been proven true.

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Davstar - 21 Feb 2023 10:04 PM
roosty - 21 Feb 2023 7:59 PM

'lets be Frank all the expansion sides bar WSW have been a flop 
NQF - folded
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] 
Nix - this club is a joke 
GCU -folded 
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will 
WU - should fold might survive 
NZ Knights - Folded'


learn you read you bloke it is literally a few comments above and I specifically mentioned WSW but one club out of 9 its not a good result 


If the above clubs only two are folds; GCU and NQF. Heart definitely did not fold and Knights relocated to Wellington where they have been moderately successful, despite poor results. So in almost twenty years of A league, only two folds is a pretty good outcome.

MacArthur still has potential but they entered at the wrong time as Covid hit. WU will die unless they build the stadium they promised. The problem with both of these clubs is FFA saw opportunity with being in rapidly expanding markets, not understanding that large, growing population does not equate with affinity for the area. I have been in Brisbane for over 20 years, but still waiting for a team from Canberra to enter. Football is tribal, which is why WSW was a huge success, and why plastic fantastic Wyndham city and MacArthur have been abject failures. If they allowed teams from moderate but established population bases and decent stadia, eg Canberra, Wollongong etc the result might have been different. 

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roosty - 22 Feb 2023 12:42 AM
Davstar - 21 Feb 2023 10:04 PM

If the above clubs only two are folds; GCU and NQF. Heart definitely did not fold and Knights relocated to Wellington where they have been moderately successful, despite poor results. So in almost twenty years of A league, only two folds is a pretty good outcome.

MacArthur still has potential but they entered at the wrong time as Covid hit. WU will die unless they build the stadium they promised. The problem with both of these clubs is FFA saw opportunity with being in rapidly expanding markets, not understanding that large, growing population does not equate with affinity for the area. I have been in Brisbane for over 20 years, but still waiting for a team from Canberra to enter. Football is tribal, which is why WSW was a huge success, and why plastic fantastic Wyndham city and MacArthur have been abject failures. If they allowed teams from moderate but established population bases and decent stadia, eg Canberra, Wollongong etc the result might have been different. 

Knights re-located to Wellington??
The Knights folded amidst shockingly low crowds and poor support.
A new license was issued.  Wellington is a completely new franchise.

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Davstar - 21 Feb 2023 10:04 PM
roosty - 21 Feb 2023 7:59 PM

'lets be Frank all the expansion sides bar WSW have been a flop 
NQF - folded
Melbourne Heart - ended up taken over now Melbourne City [id argue City is a success or a lesser extent but Heart was a failure] 
Nix - this club is a joke 
GCU -folded 
that random NSW team that folded before they kicked a ball i dont remember their name 
Bulls - should fold probably will 
WU - should fold might survive 
NZ Knights - Folded'


learn you read you bloke it is literally a few comments above and I specifically mentioned WSW but one club out of 9 its not a good result 



So basically the one city, one club model is what works.ie the Crawford Report.  WSW is the outlier but West Sydney should have been in from the start. 

Regrettably it still comes down to 8 professional teams.  Maybe 8- and only 8- professional teams is what Australia can support.

As for Frank, his vision of success was a fully professional mainstream Australian national football league.  Whilst he was in charge, its undeniable that he achieved that,  and indeed went far above anything Australia ever has had and likely will have for a fully pro mainstream accepted league. What followed afterwards is on those who came after him.

I can't see any broadcaster forking out the kind of dollars the FA  (or whatever name they now have) has grown accustomed to after Paramount's term ends.  In fact I think Paramount  failed doing their due diligence and is now regretting it.  Good luck to the FA getting the subscribers on their own service to bring that kind of money.



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roosty - 22 Feb 2023 12:42 AM
Davstar - 21 Feb 2023 10:04 PM

If the above clubs only two are folds; GCU and NQF. Heart definitely did not fold and Knights relocated to Wellington where they have been moderately successful, despite poor results. So in almost twenty years of A league, only two folds is a pretty good outcome.

MacArthur still has potential but they entered at the wrong time as Covid hit. WU will die unless they build the stadium they promised. The problem with both of these clubs is FFA saw opportunity with being in rapidly expanding markets, not understanding that large, growing population does not equate with affinity for the area. I have been in Brisbane for over 20 years, but still waiting for a team from Canberra to enter. Football is tribal, which is why WSW was a huge success, and why plastic fantastic Wyndham city and MacArthur have been abject failures. If they allowed teams from moderate but established population bases and decent stadia, eg Canberra, Wollongong etc the result might have been different. 



Heart's owners are the luckiest bastards in Australian football.  A cool $ 12 miil for failing franchise. CFG didn't even want Heart-they wanted Sydney FC but their billionaire owner wasn't gonna let a trillionaire take his little plaything away from him. 
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Enzo Bearzot - 22 Feb 2023 1:29 PM
Davstar - 21 Feb 2023 10:04 PM


Regrettably it still comes down to 8 professional teams.  Maybe 8- and only 8- professional teams is what Australia can support.


More than that. 

Mariners in the 07/08 season averaged over 15k. Wellington averaged over 11k in their third season. There is obviously opportunity from smaller population regions to do well but FFA have repeatedly butchered the expansion process, admitting clubs that have performed badly on and off the field and become a drag on the A league.

FNQ - Townsville had a population of around 150k at the time, clearly not enough where football is likely to be 2nd or 3rd sport
Gold Coast - great stadium but club destroyed by CP
Melb City - no identity
Nix - don't mind them, but quality players will be turned off by the cold temperatures and long travel distances, so they will always struggle on field and subsequently off field
WU - absolute scam
Macarthur - good stadium, but there is already a club occupying west of sydney, and the Macarthur region only represents about 300k, mostly families new to the area with no affinity for the region

Expansion should be based around population, stadium, local identity and regional rivalry. In my mind expansion would work in Canberra, Wollongong, South Sydney, Ipswich (proviso 15k stadium build) and Auckland. Many would scoff at Auckland, but you can't tell me that the prospect of a Nix/Auckland derby isn't going to wet mouths. NZ Knights died for many reasons, it would be wrong to reason that Auckland doesn't like football.
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