Australian Football TV Ratings Season 2018-19


Australian Football TV Ratings Season 2018-19

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last night bozza said “With how it’s going right now, the grand final as great as it was, was the lowest-rating grand final in A-League history,” 

surely thats not right?
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Footballer - 24 May 2019 8:48 AM
last night bozza said “With how it’s going right now, the grand final as great as it was, was the lowest-rating grand final in A-League history,” 

surely thats not right?

pretty hard to believe, perhaps he meant for period we've been on FTA

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Footballer - 24 May 2019 8:48 AM
last night bozza said “With how it’s going right now, the grand final as great as it was, was the lowest-rating grand final in A-League history,” 

surely thats not right?

i don't know if its true, but I thought Bozza's rant was disappointing. He started off talking abouty how concerned he was about the game, but then went into self preservation mode by going on about how good Fox Sports has been to the game. 
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Feed_The_Brox - 24 May 2019 9:25 AM
Footballer - 24 May 2019 8:48 AM

i don't know if its true, but I thought Bozza's rant was disappointing. He started off talking abouty how concerned he was about the game, but then went into self preservation mode by going on about how good Fox Sports has been to the game. 

His rants seem to go off into a few different tangents.  
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Footballer - 24 May 2019 8:48 AM
last night bozza said “With how it’s going right now, the grand final as great as it was, was the lowest-rating grand final in A-League history,” 

surely thats not right?

He must have been referring to it being the lowest rated GF on Fox, which is probably true (we don't know streaming numbers).
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Feed_The_Brox - 24 May 2019 9:25 AM
Footballer - 24 May 2019 8:48 AM

i don't know if its true, but I thought Bozza's rant was disappointing. He started off talking abouty how concerned he was about the game, but then went into self preservation mode by going on about how good Fox Sports has been to the game. 

It was pretty shameless tbh
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Feed_The_Brox - 24 May 2019 9:25 AM
Footballer - 24 May 2019 8:48 AM

i don't know if its true, but I thought Bozza's rant was disappointing. He started off talking abouty how concerned he was about the game, but then went into self preservation mode by going on about how good Fox Sports has been to the game. 

the game is in a much better shape now in 2019 compared to 2011. Remarkably, there is no comparison.



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“The AFL has an issue with Foxtel ratings. Down 5.8% on last seasons first 10 rounds, and down more than 17% on 2017s. Second lowest average for this time of the year since the 9 game Fox simulcast deals started in 2012 (beaten to the bottom only by 2015”

FMD .... it’s almost like they’re, you know, WATCHING ON KAYO or something 😂😂👏
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Waz - 27 May 2019 9:35 PM
“The AFL has an issue with Foxtel ratings. Down 5.8% on last seasons first 10 rounds, and down more than 17% on 2017s. Second lowest average for this time of the year since the 9 game Fox simulcast deals started in 2012 (beaten to the bottom only by 2015”

FMD .... it’s almost like they’re, you know, WATCHING ON KAYO or something 😂😂👏

Shh don’t tell them let them freak out over ratings for once 
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Waz - 27 May 2019 9:35 PM
“The AFL has an issue with Foxtel ratings. Down 5.8% on last seasons first 10 rounds, and down more than 17% on 2017s. Second lowest average for this time of the year since the 9 game Fox simulcast deals started in 2012 (beaten to the bottom only by 2015”

FMD .... it’s almost like they’re, you know, WATCHING ON KAYO or something 😂😂👏

yeah but i bet you they have access to streaming figures unlike the HAL
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Feed_The_Brox - 28 May 2019 9:11 AM
Waz - 27 May 2019 9:35 PM

yeah but i bet you they have access to streaming figures unlike the HAL

No they don’t. The streaming figures are commercially sensitive - Fox certainly won’t want the AFL knowing those numbers. 
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Waz - 28 May 2019 12:05 PM
Feed_The_Brox - 28 May 2019 9:11 AM

No they don’t. The streaming figures are commercially sensitive - Fox certainly won’t want the AFL knowing those numbers. 

lol


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Waz - 28 May 2019 12:05 PM
No they don’t. The streaming figures are commercially sensitive - Fox certainly won’t want the AFL knowing those numbers. 

well considering the AFL deal is the best part of a billion more than the HAL deal, they may have a little more clout in regards to getting access to this type of stuff. Plus the AFL are much smarter negotiators and are ahead of the game more often than not. 
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Feed_The_Brox - 28 May 2019 1:12 PM
Waz - 28 May 2019 12:05 PM

well considering the AFL deal is the best part of a billion more than the HAL deal, they may have a little more clout in regards to getting access to this type of stuff. Plus the AFL are much smarter negotiators and are ahead of the game more often than not. 

I think you’re missing the point. Fox don’t want anyone to know what the figures are, including the AFL. 

While everyone is guessing Fox has the negotiating hand, if the AFL knows the figures are 10k a game it’s worth x ... if they know it’s 100,000 per game it’s worth xxx - while they’re guessing it’s worth what Kayo say it’s worth. 

The fundamental point though is AFL viewing is DOWN ... just like the HAL

funny that. 
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AFL ratings well up, despite scores lowest for 52 year

https://www.theage.com.au/sport/afl/afl-ratings-well-up-despite-scores-lowest-for-52-years-20190510-p51m6o.html









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That’s weird, I’ve read that Foxsports AFL ratings are down by 5.8% on the first 10 rounds last season and more than 17% from 2017.
https://twitter.com/vincerugari/status/1132933531296919555?s=21

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Iridium1010 - 28 May 2019 5:14 PM
That’s weird, I’ve read that Foxsports AFL ratings are down by 5.8% on the first 10 rounds last season and more than 17% from 2017.
https://twitter.com/vincerugari/status/1132933531296919555?s=21

Yep, so did I.

At first I thought because one was talking about Fox and the other about FTA, but the age article is actually talking about both.

Could it be The Age is including numbers we are not privy to??

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Waz - 28 May 2019 3:30 PM
Feed_The_Brox - 28 May 2019 1:12 PM

I think you’re missing the point. Fox don’t want anyone to know what the figures are, including the AFL. 

While everyone is guessing Fox has the negotiating hand, if the AFL knows the figures are 10k a game it’s worth x ... if they know it’s 100,000 per game it’s worth xxx - while they’re guessing it’s worth what Kayo say it’s worth. 

The fundamental point though is AFL viewing is DOWN ... just like the HAL

funny that. 

Waz
just thinking out aloud, but Fox do earn revenue from advertisers, so they would need to tell potential advertisers what the numbers are, at least in broad terms, and once that info is out, you'd think the AFL would know about it straight away.

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AJF - 28 May 2019 3:53 PM

Yup, that’s FTA (HAL was up also) 

but the Fox numbers are tanking. Just like HALs
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Waz - 28 May 2019 6:15 PM
AJF - 28 May 2019 3:53 PM

Yup, that’s FTA (HAL was up also) 

but the Fox numbers are tanking. Just like HALs

that's what I thought too, but the article says:  Ratings on the AFL’s other TV broadcaster, Foxtel, are up by six per cent this year

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bettega - 28 May 2019 6:07 PM
Waz - 28 May 2019 3:30 PM

Waz
just thinking out aloud, but Fox do earn revenue from advertisers, so they would need to tell potential advertisers what the numbers are, at least in broad terms, and once that info is out, you'd think the AFL would know about it straight away.

Not quite. Streaming advertising is not the same as FTA/STV advertising which is based purely on eyeballs watching. 

FTA/STV is one advert for everyone the streaming business model is different. Streaming Adverting is targeted.

While Kayo are just carrying the Fox Sports content at the moment along with any Ads the real value comes when they can target ads (eg by geography) which is what advertisers want nowadays. All of us can be watching the same stream but see different ads. 

In theory, streaming can get three to five times more money per ad sold on STV using data to target the ads to specific audiences, Foxtel are competing with YouTube and Facebook in that regard

so even advertisers won’t get the full picture 
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Iridium1010 - 28 May 2019 5:14 PM
That’s weird, I’ve read that Foxsports AFL ratings are down by 5.8% on the first 10 rounds last season and more than 17% from 2017.
https://twitter.com/vincerugari/status/1132933531296919555?s=21

Corrected. Up 3.25% on last year, down 10.8% from 2017

https://twitter.com/footyindustryau/status/1133345713427951616?s=21

anyone think this guy is mister football btw?
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Iridium1010 - 29 May 2019 1:40 AM
Iridium1010 - 28 May 2019 5:14 PM

Corrected. Up 3.25% on last year, down 10.8% from 2017

https://twitter.com/footyindustryau/status/1133345713427951616?s=21

anyone think this guy is mister football btw?

No Im not.

I did however screw up the calculations on monday night.
Edited
6 Years Ago by The_Wookie
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Waz - 28 May 2019 8:40 PM
bettega - 28 May 2019 6:07 PM

Not quite. Streaming advertising is not the same as FTA/STV advertising which is based purely on eyeballs watching. 

FTA/STV is one advert for everyone the streaming business model is different. Streaming Adverting is targeted.

While Kayo are just carrying the Fox Sports content at the moment along with any Ads the real value comes when they can target ads (eg by geography) which is what advertisers want nowadays. All of us can be watching the same stream but see different ads. 

In theory, streaming can get three to five times more money per ad sold on STV using data to target the ads to specific audiences, Foxtel are competing with YouTube and Facebook in that regard

so even advertisers won’t get the full picture 

Im curious how much people would view the A-league if 10 advertised it


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Iridium1010 - 29 May 2019 1:40 AM
Iridium1010 - 28 May 2019 5:14 PM

Corrected. Up 3.25% on last year, down 10.8% from 2017

https://twitter.com/footyindustryau/status/1133345713427951616?s=21

anyone think this guy is mister football btw?

But, but Kayo.........








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impressive af.

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