So can you explain to me why people would purchase a season ticket with two rounds o go?

Cumulative TV ratings up to Rd 21:

Fox and FTA (5 city metro): 82.170 mill

Increase over last season: 2.815 mill (or 3.55%)

It's not like that, Collingwood are very sneaky with their memberships...
They have 'non-attending' memberships, 1 game, 3 game and 5 game memberships, and people who purchase a membership for this season get a discount off next season's membership.

Probably because its not a season ticket, it's a membership.

So if I was to go to five Collingwood home games in a season could I technically purchase five one game memberships for myself and would that count as five memberships or one?

They would count that as 5 memberships.

Watching this AFL show on Gem, geeze that Wilson is quite the sour puss.

I wonder how many actual season tickets they have sold

The other codes can learn from Collingwood, this is how it is done:

http://www.theage.com.au/business/collingwood-uses-halftruths-to-drive-up-membership-20130820-2s8dy.html

For $120, or as advertised $20, they give you a gurensey, cap and scarf plus attendance to 3 games. It costs you $110 to buy a Guernsey on the Collingwood online shop. That is how you get your membership numbers up.

Nope

2011 saw total crowds of 6,533,138 in the H&A season and 614,250 in the finals.
2012 saw total crowds of 6,238,876 in the H&A season and 538,934 in the finals.

Obviously the average dropped with a new team struggling to get any interest. What is really telling is that the total crowds dropped. 1 new team added, 11 extra matches in the season yet the (total) number of people who walked thru the turnstiles dropped by over 350,000.

As I said, you'd wanna hope the crowds started coming back this season.

While I agree that it's good marketing, they shouldn't be able to count it as 'membership'. You shouldn't be counted as a member unless you get full season access and voting rights.

I agree 100%. In addition they should break it down with the different categories - season ticket (I think Collingwood is around 32k to 35k I read somewhere once) and the other various membership groups. But that is why clubs mix it up within their reports such as membership and takings income, they do not want you to know.

If A-League clubs such as Adelaide United offered the Collingwood pack above I would suggest that the membership count would reach 10k with out too much problems. Image if they offered a similar package for every kid that played junior football in SA.

I would like to see A-League clubs use this sort of marketing to increase their database. May result in some lost income up front to pay for the extras but you pick that up in marketing (wearing your products) and the ability to convert these "members" to real members.

I think the Heart with their "free" junior membership for playing in a junior tournament is a good idea. You got to think long term.

Collingwood have been fined $20,000 by the ACCC for that "$20 membership" ad.

Nope

You've got to remember that there's still 22 rounds despite the addition of two new clubs. So whereas the older 16 clubs use to play all 22 rounds amongst themselves (176 games averaging 36k), they now have to play 2-4 of their 22 matches instead against these two expansion clubs that draw much lower crowds. Yes there are more games in total with 9 matches per week but there's now less games than before involving the older 16 clubs playing each other (156). The remaining 42 games involve the two new clubs. Add the fact also Kardinia Park (Geelong) and the SCG were half construction sites that limited Cats and Swans home crowds and as I said it's no surprise crowd numbers fell in 2011 and especially 2012 with the introduction of the two new expansion sides.

If there's a code that would be concerned about their crowds it's the NRL. The A-league will bypass them in terms of average crowds within the next decade.

Uh...there's 23 rounds.

The expansion teams is a massive cop-out for smaller crowds. If you support your team you don't care who they play, you go to support YOUR TEAM, not the opposition.

Each team has a bye so each team plays 22 rounds.


As far as home games go that's partly true but every sport has a bandwagon element within their fanbase. Games between bigger/successful clubs will usually attract bigger crowds than if an expansion or smaller team is playing. The nature of sport is everyone loves a name and a winner. However, for away games it isn't a cop out when the expansion teams are based interstate.

FFS it's not as if they're claiming they have 80k season ticket holders, there is a difference between membership and season ticket holders. People act like HAL don't have similar membership packages, there's nothing wrong with it, it's smart business.



Footy Classified?
She's an absolute cunt imo, deals almost entirely in the realm of personal vendetta and slander and then cries victim whenever someone levels the slightest criticism at her. She constantly talks over her fellow panelists and treats them like utter shit but acts like she's been smackedwhen she's treated the same. You can tell the rest of the panel have no respect whatsoever for her, Loyd barely hides his contempt for her and her personal vendetta against some of his closest friends.

So there's still 198 games played (more than before), 44 of which are played by expansion teams, leaving 154 games played by the 'old' teams (compared to 176 pre-expansion). So that's 22 less games for 350,000 less people.

ASADA rule that Essendon are free to play finals. What a laugh. Complete circus.

That just means taht they'll be docked premiership points next season.

Never said anything against it, just curious to know how many members are actual season ticket holders

Fantastic for revenue generation, I find it a little ćonfusing as I think of a membership as á season ticket, hopefully the A-League adopts some of these revenue generation ideas.

The AFL needs to change this bullshit tbh. They should me "multi-game tickets". Members get voting rights.

Punishing them this season would be pointless, they're the weakest team in the finals at the moment and will surely be one of the first to go. Docking points next season after they've had the chance to refresh and rebuild from this mess will be a far greater punishment.

They only look weak because they've given up on this season. Why would you play your guts out when you've got a punishment like that hanging over your head?

The AFL are taking a massive gamble that Essendon don't pull off a couple of shocks and make the Grand Final.

Docking points off them two seasons after the fact only further serves to reiterate just how much of a fucking farce the AFL are.

Hird suing the AFL. :lol:

Game of brinkmanship . Hirdy needs to sadly step down ,love him but he needs to focus on himself and not destroy the club

+1.
By the sounds of things the players' parents are getting a little restless with the whole thing. No players, no club. Simple as. Would rather lose staff than players, and with the list we have, losing players is the last thing we need.

There are reports today that several key players do indeed want to quit the club.

Why couldn't this have happened to Collingwood so we could all revel in it?

It seems the AFL might do the right thing a strip Essendon's points for the season meaning they will not play finals this year.

Then things need to move on to punishing the players individually.