Nah these, from the early years are political statements whereby certain types are advertising they're narrative to those that don't give a toss about what they are spruiking. All this self importance is all in they're minds.This is a backward mindset which is perpetual.  I'm describing the facist element with Vile Values.
Vile types stop the hard sell, not buying! 

I think the current situation with the Australia cup and bad behaviour clearly shows people do care....

ha ha  ....  ok   RIMB    whatever    you   want   to   believe ...

I understand what you are saying, but actually attending a game is not a very good measure at all. TV/streaming ratings would be a more effective measure - especially for the start of season.

My basic premise is that no-one who has not been to a live 'soccer' game would see an ad and go. They need to be enticed by a community buzz and growing awareness/hype as the season progresses.

A team that performed poorly last season is not carrying casual fans into the new season and no advertising will do that. Start of season attendance is for 'already fans' and those who think things might have changed based on what they have made themselves aware of during the offseason. Advertising just has to prick at the subconsciousness of those already open to attending so they know it is on.

The football we have seen during the Australia Cup is a bigger incentive to go.
The World Cup(s) might spark some general interest.

Other than that, advertising is wasted early on and attendance at the opening round is just an indicator to me of baked on support and re-engaging hopefuls. Increasing attendance throughout the season is then a more relevant measure of something.

Need more people to have an interest in the code first. Townsend keeps saying there are 8 mil football supporters in Australia but only 3mil are A League supporters so they need to engage the other 5 mil. Oh I know, Bring on the NSD with Pro/Rel fools!!!

Yes   we    will .   Crowd   size   is     one    good   measure   of   the   effectiveness    of  the   APL' s   promotion/advertising    of   the   league .    

No  Excuses .

Actually we won't. The question about advertising is how many saw it - not how many will attend. You would have to ask everyone if they knew the game was on before you could say if the message got out there well enough and that is never going to happen. I do not believe advertising itself is enough to create interest in football - the interest really has to be there since very few people who have no interest in football are just going to go to a game 'alone' on the basis of an ad campaign. If a season generates interest as it goes along then advertising has a chance to make people want to become a part of it - but not up front.

We will see an indicator of the strength of the league's support for that one game though - that will be interesting. How much has Corica's 'rebuild' offset the poor results and football of last season. How much has the Australia Cup generated interest in live football at a higher exposure level. How much have people been waiting for the season to start and get along to a great day/night out.

I am looking forward to the season. hope to watch as many games as I can again, and will not appear as a statistic to measure advertising success by anywhere.

Considering that their has NEVER been a sell out game against MVFC at Allianz in both guises, then i would say no their won't be. 20000 would be decent enough.

I  guess   we' ll    see   next   week   how   "good "  the   promotion/advertising   has   been ...

Saw a billboard in the  Sydney domestic airport precinct of the big blue this morning as well. Thats good advertising.

So   how   many    will   the    APL   get    for   their    opening   round ,  big  blue   at   a   big ,  shiny  brand   new    stadium ?   Surely    a   sell   out  ,  right ?

2gb radio station, most popular over multiple platforms recently advertised the Big Blue thats on next week over the airwaves, giving some tickets away.
Two fta matches every week for A League Mens and Ten Play will have a thousand matches of the Womens. Its better than its been for football for quite a while.
The code is nearly there, just need a NSD, Expansion, Transfer Fees sorted and a wee pro/rel. There, done.

this is a fairly accurate post there is a lot of people who 'love' football but i'd say the majority 'dont love the A league' 

for too many years the FFA and now FA as well as a number of the AL clubs/owners have tried to survive with a wedge between old 'soccer' fans and 'new football fans'  

yer your pov is more logical whereas MFC post is typical of today even though his post is over a year old.......
Some of his comments just don't compute might I add.
Watching EPL or CL for the "cool" factor, as if those types are getting up between the hours of 2am to 6am to watch live games.

We have countless people who care about football its evident by the amount of NPL/Association Clubs all round the country.
Many are lifetime members for eg or 10/20/30yr members.
As you say people invested follow a Club from gorund up, thats football DNA.
See Johnny coming through Jnrs and ends up playing 1st grade.
What AL/APL lacks is from the ground up, its like Maccas/KFC instead of the local cafe/burger/chicken shop - which tastes better and you get to know the owners.

SWamP good post as well.

The bulk of football support in this country is from NPL/Association roots, thats where the AL/APL can't get a grip of, the new supporters are like the weather, be there one day not the next.
They hardly identify P/R is footballs DNA might I add !

Absolutely correct Mark. A lot to like with youth as well.

It's difficult to define what makes a League popular or successful. 
Having a reasonable chance at being entertained will attract new bums to seats and new eyes to the screen.  Keeping them there requires more than the odd sugar hit.  It requires intellectual respect for the viewer no matter the origin of the club.

It doesn't take a miracle to get a crowd to a game that is promising entertainment.  Have a look at the stats for this game played this week between youtubers you have never heard of:
https://www.youtube.com/watch?v=fv8Ir8jYa44

It is more difficult to make a League entertaining and worthwhile.  To engage a person to invest their time and interest over the long term requires a reciprocal investment from the League into its supporters.  Treating them like fools, easy money and too often like cattle, means that all the other investment to bring them in is lost and this perhaps forever.
Sham fan meetings.  Cheap scarves and shirts at high prices. Spammed email boxes.  Selling identity information to advertisers. Public in-fighting.  Scandals about not paying bills.  Abusive and snide remarks about the rest (recreational interests) of the game including demanding entry into their leagues, suggestions of taxing them to pay professionals, and scheming to poach their players without compensation.  All hallmarks of the last 5 years at least.

I am amazed at all the bile I see thrown at one or two administrators.  A supporter makes their personal contract with a club.  If the clubs consistently treat their customers like trash they will never recover let alone thrive.

Good luck to them.  I can't wish them anything more positive than that.

i 'dont mind the A League' if the competition was 'more' and by more i meant a proper professional competition i might love it 

I love the A league. I just wish it could be all it could be and more than it is.

We're being held back by a combination of lack of ambition and fear.

Sorry mate, that reads like something that Andrew Bott ot Rita Panahi would write.
I think a lot of people care about the game.
My view is that the AL misses the point of football.
That being its a Club game and about Club culture.

We somehow talk about AL and APL like the way they talk about AFL and NRL.

The fact is most people follow and have an emotional attachment to a Club. Not AL not APL.

I think we've been missing the forrest for trees.

Wow, even the NPLVIC grand final from 2 x weeks ago (cursed be the day it was ever played)  had 5k views..... thats pretty poor engagement on youtube, wonder why?
https://www.youtube.com/user/NPLVictoria/videos

This is another old thread, but still a relevant question.

The nature of commentary on football (I have no idea about other sports but expect them to be the same) has shifted from the structured forum to whatever current media platform individuals use. If you are on Twitter, Facebook or whatever new ones I don't remember the names of there are always comments about football stuff.

On this forum, proclaimed dead many times over, you just have to look down at the bottom of a page to see that there might only be a handful of member posters but there are always a larger number of guests. They do not need to post in threads to get entertainment or information out of the forum - but they are there out of interest.

Sure, it isn't the hundreds who used to post here - but do you actually post in here because it makes you feel important (judged by numbers) or because you find some element of the discussion interesting, enlightening, or simply a release of frustration and a platform to have your own message heard?

The Roar thread mentioned above has regular viewing and participation by members and guests but it has become a place that people comment in only when they actually have news or something to discuss. The article about Brown, for my own personal opinion, does not warrant comment. It has happened, we know bugger all about the back end of it, probably never will, and we have no idea what happens next. There is not a lot of team news at the moment and our forum numbers are split between people who are frustrated and doubtful about our prospects this season, and hopeful and doubtful about our prospects this season. Until we have a game to gauge us we would be just saying the same stuff in the thread that we have already discussed at length.

For the record - I am hopeful that this will be a bloody good season for us, think we have enough in us to do it, and know that until we are tested it is my usual blind orange bais speaking.

Once the season starts and we have games to comment on, I am sure there will be plenty of discussion again.

For the question - I still don't care what people think about the aleagues - I count on the quality of players and quality of play to mould opinions on the league and as it warrants a greater following it will build it.

At first I didn't understand what you were saying by the 15 page views.  I'm sure they're just the stragglers, the worst case scenario, but still, not a very flattering number.

I just noticed an AFL preliminary final from 11 days ago has had 87k (which is just ok to be honest).
The A-League grand final, from 4 months ago, on the official channel, has had 3k.

So   disappointing ,   isn' t  it ?

It   really   makes   you   wonder ,  what   are   the  FA  and  APL   doing ... ?

The  game   seems   almost    invisible   these   days ...

For   example ,  you' d    think    they   would   be   advertising   the   you- know -  what    out    of   the   Australia  cup    final  & getting  a   sellout   crowd ... but   coverage  of   it   seems   almost  non - existent ??

Ha!  Go to the myfootball channel on youtube and watch some A League highlights and there'll be 15 page views after 4 or 5 days following a match.

Same as anything on twitter regards the A-League. 20 or so likes. Meanwhile the NRL and AFL have 10's of thousands of view, likes, etc.

The facts are not many people care. (Which is a shame.)

So let's just focus on that.
No need to try and enjoy some of the positives the leagues gunna bring. Let's concentrate on the fact that we have had Gallop, a broadcaster shitting on us and a once in a century pandamic.

Yeh, I don't know man.
Let's just take this board alone.  Once upon a time, a week out from the season, and there would have been a couple of thousand daily posts from hundreds of different posters.
Or, let's take The Roar board, there's one A-League article from 3 days ago, from their prime football writer, and it's had 17 comments.  I kid you not.
The TWG site would have carried a bit of A-League news in amongst it's Euro coverage.
Fox Sports would have been providing coverage on its 24/7 sports news channel, and at least one-mid week show would have started rolling by now.
Apart from Keep Up, there really isn't a lot happening.
You're a Victory fan, remember there used to be a supporter owned and run forum.  It was massive, probably as big as any other Australian football forum back in the day.  It's gone, hasn't been replaced with anything.  There are these sorts of indicators everywhere.

At last, some positivity. Enjoy the season mate.

I reckon there’s a real buzz around the Mariners, with Kuol (super talent) and Cummings (great character).

I’m keen to watch them and typically I don’t watch ALM teams other than MV.

Just watching a good U17 game at the local park can be a great day out with family and friends.
So if that is a good day out, of course the A-League can be a good day or night out.
That goes without saying.
It's really about the level of connection.
If the connection is not strong enough, it won't withstand disruptions like 2 years of COVID, etc.
Also the level of "buzz" is a natural phenomenon, it's not artificially created, it either exists because it exists or it doesn't.
My feeling is that the level of "buzz" has never, ever been lower than it is right now, a week out from the start of an A-League season.

Well that's right. Should we even bother about those types who post on social media after a national team game that they didn't even know it was on? You'd think they'd come across these things being online yet there are still a lot of oblivious and poorly organised people who occasionally go to games.